AppFolio, Inc.
Sr. Product Marketing Manager, Leasing & Maintenance
AppFolio, Inc., Santa Barbara, California, us, 93190
Description
Hi, We’re AppFolio
We’re innovators, changemakers, and collaborators. We’re more than just a software company – we’re pioneers in cloud and AI who deliver magical experiences that make our customers’ lives easier. We’re revolutionizing how people do business in the real estate industry, and we want your ideas, enthusiasm, and passion to help us keep innovating.
The Senior Product Marketing Manager will champion the adoption of AppFolio’s product suite and services for Leasing and Maintenance, playing a vital role at the forefront of our customers' business. The role will align the cross-functional go-to-market teams around common objectives, evolve our positioning, orchestrate product launches, and work closely with the product and marketing teams to communicate the solution to customers and prospects while maximizing ARR growth.
Your impact
Build deep product and market expertise through direct customer conversations as well as market and competitive research.Work closely with the product management team to understand product features, benefits, and roadmap.Create compelling positioning and messaging that gets at the heart of customer pain points and clearly articulates how AppFolio solves them.Partner with stakeholders to drive customer value and adoption across product suit.Plan and execute product launches, including coordinating with cross-functional teams to ensure successful market introduction.Collaborate with the sales and services enablement teams to create collateral and education programs.Develop thought leadership content and customer stories that resonate with our target audience.Excel at identifying areas of opportunity and guiding stakeholders to seize them.
Qualifications
Bachelor's degree in Marketing, Business, Communications, or a related field.8+ years experience in marketing, product marketing, or product management for software - ideally with exposure to Real Estate.Excellent writing style and command of language to create a broad array of written communication.Great stage presence and presentation skills to lead both internal and external presentations.Proven ability to lead through influence and execute complex projects through cross-functional teams.Analytical mindset with the ability to generate insights from customer, market, and performance data.
Must have
A contagious positive attitude, seeing opportunities rather than obstacles and the ability to motivate cross-functional team members to come along for the ride.Confidence in your own ability and willingness to take the lead and play a proactive role in shaping our strategy.The ability to hold your own in discussions with senior leaders, never shy to speak up and advocate for your perspective.The capacity to create a vision for a different future and the tenacity to make your case for it to get others to buy into it.Being a self-starter who feels empowered to lead and acts rather than waiting for perfect data.Deep curiosity, especially about our customers, our product, and our industry.Capacity to deal with ambiguity and chart a path in new and unknown territory.
Compensation & Benefits
The base salary that we reasonably expect to pay for this role is: $120,000 - $170,000
The actual base salary for this role will be determined by a variety of factors, including but not limited to: the candidate’s skills, education, experience, etc.
Please note that base pay is one important aspect of a compelling Total Rewards package. The base pay range indicated here does not include any additional benefits or bonuses/commissions that you may be eligible for based on your role and/or employment type.
Regular full-time employees are eligible for benefits - see here.
Why AppFolio
Grow | We enable a culture of high performance, where delivering results is recognized by opportunities for growth and compelling total rewards. Our challenging and meaningful work drive the growth of our business, and ourselves.
Learn | We partner with you to realize your potential by investing in you from the start. We're cultivating a team of big thinkers through coaching and mentorship with our best-in-class leaders, and giving you the time and tools to develop your skills.
Impact | We are creating a world where living in, investing in, managing, and supporting communities feels magical and effortless, freeing people to thrive. We do this by innovating with purpose while cultivating a culture of impact. We learn as much from each other as we do our customers and our communities.
Connect | We excel at hybrid work by fostering an environment that feels flexible, personal and connected, no matter where we are. We create space to fuel innovation and collaboration, and we come together to celebrate, connect, and succeed.
Paddle as One.
Learn more at appfolio.com/company/careers
Statement of Equal Opportunity
At AppFolio, we value diversity in backgrounds and perspectives and depend on it to drive our innovative culture. That’s why we’re a proud Equal Opportunity Employer, and we believe that our products, our teams, and our business are stronger because of it. This means that no matter what race, color, religion, sex, sexual orientation, gender identification, national origin, age, marital status, ancestry, physical or mental disability, or veteran status, you’re always welcome at AppFolio.#J-18808-Ljbffr
Hi, We’re AppFolio
We’re innovators, changemakers, and collaborators. We’re more than just a software company – we’re pioneers in cloud and AI who deliver magical experiences that make our customers’ lives easier. We’re revolutionizing how people do business in the real estate industry, and we want your ideas, enthusiasm, and passion to help us keep innovating.
The Senior Product Marketing Manager will champion the adoption of AppFolio’s product suite and services for Leasing and Maintenance, playing a vital role at the forefront of our customers' business. The role will align the cross-functional go-to-market teams around common objectives, evolve our positioning, orchestrate product launches, and work closely with the product and marketing teams to communicate the solution to customers and prospects while maximizing ARR growth.
Your impact
Build deep product and market expertise through direct customer conversations as well as market and competitive research.Work closely with the product management team to understand product features, benefits, and roadmap.Create compelling positioning and messaging that gets at the heart of customer pain points and clearly articulates how AppFolio solves them.Partner with stakeholders to drive customer value and adoption across product suit.Plan and execute product launches, including coordinating with cross-functional teams to ensure successful market introduction.Collaborate with the sales and services enablement teams to create collateral and education programs.Develop thought leadership content and customer stories that resonate with our target audience.Excel at identifying areas of opportunity and guiding stakeholders to seize them.
Qualifications
Bachelor's degree in Marketing, Business, Communications, or a related field.8+ years experience in marketing, product marketing, or product management for software - ideally with exposure to Real Estate.Excellent writing style and command of language to create a broad array of written communication.Great stage presence and presentation skills to lead both internal and external presentations.Proven ability to lead through influence and execute complex projects through cross-functional teams.Analytical mindset with the ability to generate insights from customer, market, and performance data.
Must have
A contagious positive attitude, seeing opportunities rather than obstacles and the ability to motivate cross-functional team members to come along for the ride.Confidence in your own ability and willingness to take the lead and play a proactive role in shaping our strategy.The ability to hold your own in discussions with senior leaders, never shy to speak up and advocate for your perspective.The capacity to create a vision for a different future and the tenacity to make your case for it to get others to buy into it.Being a self-starter who feels empowered to lead and acts rather than waiting for perfect data.Deep curiosity, especially about our customers, our product, and our industry.Capacity to deal with ambiguity and chart a path in new and unknown territory.
Compensation & Benefits
The base salary that we reasonably expect to pay for this role is: $120,000 - $170,000
The actual base salary for this role will be determined by a variety of factors, including but not limited to: the candidate’s skills, education, experience, etc.
Please note that base pay is one important aspect of a compelling Total Rewards package. The base pay range indicated here does not include any additional benefits or bonuses/commissions that you may be eligible for based on your role and/or employment type.
Regular full-time employees are eligible for benefits - see here.
Why AppFolio
Grow | We enable a culture of high performance, where delivering results is recognized by opportunities for growth and compelling total rewards. Our challenging and meaningful work drive the growth of our business, and ourselves.
Learn | We partner with you to realize your potential by investing in you from the start. We're cultivating a team of big thinkers through coaching and mentorship with our best-in-class leaders, and giving you the time and tools to develop your skills.
Impact | We are creating a world where living in, investing in, managing, and supporting communities feels magical and effortless, freeing people to thrive. We do this by innovating with purpose while cultivating a culture of impact. We learn as much from each other as we do our customers and our communities.
Connect | We excel at hybrid work by fostering an environment that feels flexible, personal and connected, no matter where we are. We create space to fuel innovation and collaboration, and we come together to celebrate, connect, and succeed.
Paddle as One.
Learn more at appfolio.com/company/careers
Statement of Equal Opportunity
At AppFolio, we value diversity in backgrounds and perspectives and depend on it to drive our innovative culture. That’s why we’re a proud Equal Opportunity Employer, and we believe that our products, our teams, and our business are stronger because of it. This means that no matter what race, color, religion, sex, sexual orientation, gender identification, national origin, age, marital status, ancestry, physical or mental disability, or veteran status, you’re always welcome at AppFolio.#J-18808-Ljbffr