Ecolab
Marketing Manager – Digital Growth and Activation
Ecolab, Greensboro, North Carolina, us, 27497
The Marketing Manager – Digital Growth and Activation is responsible for owning and delivering a seamless and differentiated digital customer experience and driving connected systems to achieve greater customer and business satisfaction, ultimately increasing efficiency through digitally-enabled programs.This role will report to the VP Marketing – Global QSR and will collaborate with cross-functional teams across sales, training, marketing, customer digital solutions (CDS), RD&E, and others.What Will You Do
Identify key customer and business requirements for digital capabilities to evolve, prioritize and support digital product development.Work with cross-functional teams of subject matter experts across Marketing, RD&E, Sales, CDS, Training, and others to ensure the new offerings are truly best-in-class and delivered quickly.Build and manage go-to-market strategy, monetization, and execution plan.Serve as marketing lead for re-tooling existing solutions along with sales and service support to establish digital advocates within the organization.Gain alignment from the most senior levels of the organization on offering development, launches, and ultimately, successful adoption.Manage communication strategy and plan for new capability launches in collaboration with marketing communications.Ensure flawless execution by developing sales enablement tools and processes to launch the new and existing digital offerings in collaboration with training and CDS partners.Set relevant performance metrics aligned with business objectives.Minimum Qualifications
MBA in Marketing with 5 years of experience marketing and selling digital solutions with a track record of success.No immigration sponsorship available for this position.Preferred Qualifications
Experience integrating and leveraging digital capabilities to increase customer relevance and value delivery.Experience in developing new product launch strategies -- including pricing, marketing communications, and value proposition development.Business-to-business marketing experience.Strong communication and presentation skills, particularly to executive level management and a diverse range of stakeholders.Benefits
Ecolab strives to provide comprehensive and market-competitive benefits to meet the needs of our associates and their families. Click here to see our benefits.If you are viewing this posting on a site other than our Ecolab Career website, view our benefits at jobs.ecolab.com/working-here.Covid-19 Vaccine Notice
Due to local mandates and customer requirements, applicants for certain customer-facing positions must be fully vaccinated (which in some situations requires a booster if eligible), unless a religious or medical accommodation is requested by the applicant and approved by Ecolab.Americans With Disabilities Act (ADA)
Ecolab will provide reasonable accommodation (such as a qualified sign language interpreter or other personal assistance) with our application process upon request as required to comply with applicable laws. If you have a disability and require accommodation assistance in this application process, please visit the Recruiting Support link in the footer of each page of our career website.Our Commitment to Diversity and Inclusion
At Ecolab, we believe the best teams are diverse and inclusive, and we are on a journey to create a workplace where every associate can grow and achieve their best. We are committed to fair and equal treatment of associates and applicants. We recruit, hire, promote, transfer and provide opportunities for advancement on the basis of individual qualifications and job performance. In all matters affecting employment, compensation, benefits, working conditions, and opportunities for advancement, we will not discriminate against any associate or applicant for employment because of race, religion, color, creed, national origin, citizenship status, sex, sexual orientation, gender identity and expressions, genetic information, marital status, age, disability, or status as a covered veteran.In addition, we are committed to furthering the principles of Equal Employment Opportunity (EEO) through Affirmative Action (AA). Our goal is to fully utilize minority, female, disabled, and covered veteran individuals at all levels of the workforce. Ecolab is a place where you can grow your career, own your future, and impact what matters.We will consider for employment all qualified applicants, including those with criminal histories, in a manner consistent with the requirements of applicable state and local laws, including the City of Los Angeles’ Fair Chance Initiative for Hiring Ordinance, the San Francisco Fair Chance Ordinance, and the New York City Fair Chance Act.
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Identify key customer and business requirements for digital capabilities to evolve, prioritize and support digital product development.Work with cross-functional teams of subject matter experts across Marketing, RD&E, Sales, CDS, Training, and others to ensure the new offerings are truly best-in-class and delivered quickly.Build and manage go-to-market strategy, monetization, and execution plan.Serve as marketing lead for re-tooling existing solutions along with sales and service support to establish digital advocates within the organization.Gain alignment from the most senior levels of the organization on offering development, launches, and ultimately, successful adoption.Manage communication strategy and plan for new capability launches in collaboration with marketing communications.Ensure flawless execution by developing sales enablement tools and processes to launch the new and existing digital offerings in collaboration with training and CDS partners.Set relevant performance metrics aligned with business objectives.Minimum Qualifications
MBA in Marketing with 5 years of experience marketing and selling digital solutions with a track record of success.No immigration sponsorship available for this position.Preferred Qualifications
Experience integrating and leveraging digital capabilities to increase customer relevance and value delivery.Experience in developing new product launch strategies -- including pricing, marketing communications, and value proposition development.Business-to-business marketing experience.Strong communication and presentation skills, particularly to executive level management and a diverse range of stakeholders.Benefits
Ecolab strives to provide comprehensive and market-competitive benefits to meet the needs of our associates and their families. Click here to see our benefits.If you are viewing this posting on a site other than our Ecolab Career website, view our benefits at jobs.ecolab.com/working-here.Covid-19 Vaccine Notice
Due to local mandates and customer requirements, applicants for certain customer-facing positions must be fully vaccinated (which in some situations requires a booster if eligible), unless a religious or medical accommodation is requested by the applicant and approved by Ecolab.Americans With Disabilities Act (ADA)
Ecolab will provide reasonable accommodation (such as a qualified sign language interpreter or other personal assistance) with our application process upon request as required to comply with applicable laws. If you have a disability and require accommodation assistance in this application process, please visit the Recruiting Support link in the footer of each page of our career website.Our Commitment to Diversity and Inclusion
At Ecolab, we believe the best teams are diverse and inclusive, and we are on a journey to create a workplace where every associate can grow and achieve their best. We are committed to fair and equal treatment of associates and applicants. We recruit, hire, promote, transfer and provide opportunities for advancement on the basis of individual qualifications and job performance. In all matters affecting employment, compensation, benefits, working conditions, and opportunities for advancement, we will not discriminate against any associate or applicant for employment because of race, religion, color, creed, national origin, citizenship status, sex, sexual orientation, gender identity and expressions, genetic information, marital status, age, disability, or status as a covered veteran.In addition, we are committed to furthering the principles of Equal Employment Opportunity (EEO) through Affirmative Action (AA). Our goal is to fully utilize minority, female, disabled, and covered veteran individuals at all levels of the workforce. Ecolab is a place where you can grow your career, own your future, and impact what matters.We will consider for employment all qualified applicants, including those with criminal histories, in a manner consistent with the requirements of applicable state and local laws, including the City of Los Angeles’ Fair Chance Initiative for Hiring Ordinance, the San Francisco Fair Chance Ordinance, and the New York City Fair Chance Act.
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