Associate Digital Marketing Manager – Search (SEM and SEO)

We are looking for a passionate digital marketer who will be responsible for planning, launching, maintaining, updating and optimizing Organic and Paid Search in support of the global search efforts for the Genetics Science Division (GSD). This role is expected to support and lead varying Search initiatives and will be part of a highly matrix environment, collaborating with large, diverse teams across our company and the globe.The ideal candidate has extensive hands-on and enterprise-level expertise in Search and a firm understanding of other digital channels like Programmatic Display, Email or Social Media. To be successful in this position, you are proactive, analytical and constantly looking for new opportunities to improve performance and efficiency, driving automation and solutions at scale.Location: US remoteWhat will you do?Collaborate with team members to develop, implement, measure and optimize SEO and SEM initiatives that is aligned with business goalsServe as the SME for Search across the division, working with cross-functional teams to grow and optimize search presence on the SERPTrack and report critical search metricsMake SEM budget recommendations and ensure monthly budget pacing is on pointLead multiple, simultaneous projects, prioritizing based on performance impact and team focus areasProvide project status updates to your partners to set expectations on timelines, communicate accomplishments, open questions and risksContribute to strategic roadmap initiatives to modernize our Search capabilities including continuous process improvements and test-and-learn pilotsTest, evaluate and implement new strategies and technologies, as well as influence the wider corporate marketing organization to adopt and deploy emerging digital marketing tactics and technologiesLeverage AI and automation capabilities to drive efficiencies within the Search programAlign with regional digital partners to understand regional needs and bring the global strategy to lifeRespond quickly to shifts in the industry, in the regions or on a global levelLead knowledge sharing sessions on the Search channel (e.g. standard methodologies, strategy, industry updates, etc.)Participate in scrum ceremonies and follow agile principles as part of an agile team, using project management softwareHow will you get here?EducationBachelor’s degree requiredRequired Experience:3+ years experience in B2C or B2B digital marketing, advertising or eCommerceAdvanced understanding of SEM using Google Ads, Bing Ads or other paid search enginesDeep knowledge of on-page SEO and search engine ranking factorsKnowledge of technical SEO/SEMExperience with SEO tools like Google Search Console or Screaming FrogProven track record of creating, optimizing and reinventing campaigns and content to constantly improve resultsStrong Excel skills, ability to manage and update campaigns via bulk upload processHands-on experience with analytics tools (e.g. Google Analytics, Adobe Analytics)Experience with data visualization tools (e.g. Power BI, Tableau, Data Studio)Experience prioritizing multiple strategic clients including ownership and oversight of large budgetsPreferred experience:Experience with bid management platforms (e.g. Search Ads 360, Adobe Media Optimizer, Kenshoo, Marin or similar)Experience with keyword research tools (e.g. Moz, SEMRush)Experience with DMP management, including 1st party, 2nd party and 3rd party dataExperience with backlog management tools (e.g. WorkFront, Jira, Wrike)Experience in working with Web Production, Digital Marketing Managers, and Web Content teams to implement on-page optimizationsAn understanding of the relationship between SEM and SEO, how they differ and can be used to improve overall search presenceKnowledge, Skills, Abilities:Excellent communicatorAbility to present to a variety of business partners and leadershipAnalytical and problem-solving skills and ability to analyze large data sets from multiple sourcesUse data and dashboards and communicate keen insights on improving critical metricsStrong time management, planning and prioritization skillsSelf-starter who identifies and leads process or channel improvement effortsStandout colleague with a positive demeanor who goes above and beyond to accomplish business objectivesAttention to detailExperience in agile methodology within a marketing organization is a plusOur Mission is to enable our customers to make the world healthier, cleaner and safer. Watch as our colleagues explain 5 reasons to work with us. As one global team of 100,000 colleagues, we share a common set of values - Integrity, Intensity, Innovation and Involvement - working together to accelerate research, solve complex scientific challenges, drive technological innovation and support patients in need. #StartYourStory at Thermo Fisher Scientific, where diverse experiences, backgrounds and perspectives are valued.Apply today! http://jobs.thermofisher.comThermo Fisher Scientific is an EEO/Affirmative Action Employer and does not discriminate on the basis of race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability or any other legally protected status.Accessibility/Disability AccessJob Seekers with a Disability: Thermo Fisher Scientific offers accessibility service for job seekers requiring accommodations in the job application process. For example, this may include individuals requiring assistance because of hearing, vision, mobility, or cognitive impairments. If you are a job seeker with a disability, or assisting a person with a disability, and require accessibility assistance or an accommodation to apply for one of our jobs, please submit a request by telephone at 1-855-471-2255*. Please include your contact information and specific details about your required accommodation to support you during the job application process.*This telephone line is reserved solely for job seekers with disabilities requiring accessibility assistance or an accommodation in the job application process. Messages left for other purposes, such as not being able to get into the career website, following up on an application, or other non-disability related technical issues will not receive a response.Compensation and BenefitsThe salary range estimated for this position based in California is $83,300.00–$112,000.00.This position may also be eligible to receive a variable annual bonus based on company, team, and/or individual performance results in accordance with company policy. We offer a comprehensive Total Rewards package that our U.S. colleagues and their families can count on, which includes:A choice of national medical and dental plans, and a national vision plan, including health incentive programsEmployee assistance and family support programs, including commuter benefits and tuition reimbursementAt least 120 hours paid time off (PTO), 10 paid holidays annually, paid parental leave (3 weeks for bonding and 8 weeks for caregiver leave), accident and life insurance, and short- and long-term disability in accordance with company policyRetirement and savings programs, such as our competitive 401(k) U.S. retirement savings planEmployees’ Stock Purchase Plan (ESPP) offers eligible colleagues the opportunity to purchase company stock at a discountFor more information on our benefits, please visit: https://jobs.thermofisher.com/global/en/total-rewards

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