Pacific Legal Foundation
Digital Marketing Specialist
Pacific Legal Foundation, Arlington, Virginia, United States, 22201
DescriptionYou:
You’re passionate about marketing, detail-oriented, and driven to be part of a fast-moving, creative team working to advance individual liberty. A related degree or early field experience introduced you to various marketing platforms, tools, and channels, and you're seeking an opportunity to sharpen your skills with collaborative, real-world application and opportunity for growth. You are familiar with building, optimizing and reporting on Meta and GDN campaigns, understand SEO best practices, are comfortable working in WordPress, have some experience working in CRMs like Active Campaign or Pardot, and understand comprehensive inbound and outbound marketing strategy.Us:
We fight back. Pacific Legal Foundation is the nation’s first and most successful public interest law firm dedicated to vindicating individual liberty. PLF has an unmatched record in the U.S. Supreme Court, with 18 out of 20 cases won at the Court. We also have more than a hundred active cases across the nation.Here’s what you get to do in this role:You’ll collaborate across the communication team on strategy, messaging, and campaign execution across various platforms, leveraging your growing understanding of digital marketing to help PLF reach and connect with our target audiences.You’ll become the organization’s go-to person for managing and publishing website content, including high-stakes webpages about new PLF lawsuits, as well as creating emails and other communications assets.You’ll learn to use industry-leading technology, including Pardot, Salesforce, Google Analytics, Google Search Console, and Adobe Creative Cloud.Getting down to brass tacks,
your specific job duties likely will include :Building, testing and launching campaigns in Pardot/Salesforce; including using the drag and drop builder to create various emails and landing pages from provided content.Publishing, testing, and launching provided web content using WordPress custom post types.Updating web content to ensure our visitors always have access to the newest information.Optimizing content for search engines and identifying new opportunities to capture search audiences.Measuring results to fuel new ideas and make data-informed recommendations.To Succeed In This Role, You’ll Need:A passion for marketing.Some practice experience or a relevant degree field (communications, marketing, etc.).Entry-level experience using WordPress or another CMS system.Entry-level experience using an email marketing program.Patience for juggling competing priorities.Knowledge of Google Analytics, Pardot, and/or Adobe software is a plus.A big appetite for growth.TO APPLY:If you think you might be a good fit, submit the following application materials:Your resume, including your experience in the liberty movement and relevant professional experience.A cover letter explaining why PLF is the place for you, why you want to fight for liberty, and what distinguishes you from typical applicants.This is a full-time, permanent position. PLF is committed to recruiting and retaining the highest-quality talent available nationwide, and we offer a total compensation package that includes a competitive salary, medical and dental insurance, and employer-paid retirement savings. We take work-life balance seriously through our generous paid leave and flextime policies. We have a flexible, collaborative, positive, and collegial work environment. We take pride in investing in your future and encourage internal advancement. PLF is the place for someone principled, tenacious, and determined to succeed in positively shaping the future of our country and restoring real limits on government power.
Join us.
#J-18808-Ljbffr
You’re passionate about marketing, detail-oriented, and driven to be part of a fast-moving, creative team working to advance individual liberty. A related degree or early field experience introduced you to various marketing platforms, tools, and channels, and you're seeking an opportunity to sharpen your skills with collaborative, real-world application and opportunity for growth. You are familiar with building, optimizing and reporting on Meta and GDN campaigns, understand SEO best practices, are comfortable working in WordPress, have some experience working in CRMs like Active Campaign or Pardot, and understand comprehensive inbound and outbound marketing strategy.Us:
We fight back. Pacific Legal Foundation is the nation’s first and most successful public interest law firm dedicated to vindicating individual liberty. PLF has an unmatched record in the U.S. Supreme Court, with 18 out of 20 cases won at the Court. We also have more than a hundred active cases across the nation.Here’s what you get to do in this role:You’ll collaborate across the communication team on strategy, messaging, and campaign execution across various platforms, leveraging your growing understanding of digital marketing to help PLF reach and connect with our target audiences.You’ll become the organization’s go-to person for managing and publishing website content, including high-stakes webpages about new PLF lawsuits, as well as creating emails and other communications assets.You’ll learn to use industry-leading technology, including Pardot, Salesforce, Google Analytics, Google Search Console, and Adobe Creative Cloud.Getting down to brass tacks,
your specific job duties likely will include :Building, testing and launching campaigns in Pardot/Salesforce; including using the drag and drop builder to create various emails and landing pages from provided content.Publishing, testing, and launching provided web content using WordPress custom post types.Updating web content to ensure our visitors always have access to the newest information.Optimizing content for search engines and identifying new opportunities to capture search audiences.Measuring results to fuel new ideas and make data-informed recommendations.To Succeed In This Role, You’ll Need:A passion for marketing.Some practice experience or a relevant degree field (communications, marketing, etc.).Entry-level experience using WordPress or another CMS system.Entry-level experience using an email marketing program.Patience for juggling competing priorities.Knowledge of Google Analytics, Pardot, and/or Adobe software is a plus.A big appetite for growth.TO APPLY:If you think you might be a good fit, submit the following application materials:Your resume, including your experience in the liberty movement and relevant professional experience.A cover letter explaining why PLF is the place for you, why you want to fight for liberty, and what distinguishes you from typical applicants.This is a full-time, permanent position. PLF is committed to recruiting and retaining the highest-quality talent available nationwide, and we offer a total compensation package that includes a competitive salary, medical and dental insurance, and employer-paid retirement savings. We take work-life balance seriously through our generous paid leave and flextime policies. We have a flexible, collaborative, positive, and collegial work environment. We take pride in investing in your future and encourage internal advancement. PLF is the place for someone principled, tenacious, and determined to succeed in positively shaping the future of our country and restoring real limits on government power.
Join us.
#J-18808-Ljbffr