VP of Creative

Company Overview:Our client is the maker of innovative pet care products and refined pet accessories. They work tirelessly to solve problems and deliver smarter insights for pet parents while enriching the lives of pets. Their products include self-cleaning litter boxes, automatic feeders, and modern cat trees that delight both humans and felines. With 500+ passionate team members based in Auburn Hills, Michigan and Juneau, Wisconsin, our client strives to deliver better solutions for consumers while transforming pet care. They believe that having a pet is the best thing ever, and their mission is to make life together just keep getting better.Position Overview:Our client is seeking an experienced multidisciplinary Executive Creative Director to join as the VP of Creative onsite in their Auburn Hills, Michigan HQ. This role offers a unique opportunity to shape the future of a pet care category and transform how pet parents think about their pet household chores. As the VP of Creative, you'll lead the in-house creative department, guiding art direction, content, copy & storytelling, video production, web design, performance creative, and brand design. You'll be an integral part of the leadership team, reporting to the SVP of Marketing and working closely with the President & CEO. This position requires a hands-on creative leader who enjoys ideating and executing high-performing DTC experiences and campaigns, with a core superpower in exceptional writing skills combined with a keen eye for visual creativity, or vice versa.Responsibilities:Lead, inspire, and mentor a diverse creative teamOwn strategy and vision of the DTC website experienceLead development of ad creative pipeline across all performance marketing channelsEngage with creative directors to ideate and produce full-funnel global marketing campaignsEnsure owned CRM channels speak to product experience with accuracyDevelop and maintain brand identity and guidelinesLaunch new brand architecture strategyLead content strategy and development for video and editorial contentContribute to go-to-market strategy for next-generation productsPartner with leaders across departments to prioritize creative supportOversee departmental budgets and external agency relationshipsQualifications:BA in Advertising, Marketing, or related field10+ years of experience in creative leadership rolesDTC brand experienceWeb & Performance expertiseProven track record of delivering innovative and commercially successful campaignsStrong portfolio showcasing major brand work and strategic creative thinkingExperience managing and mentoring diverse creative teamsExcellent communication and presentation skillsPassion for pets and understanding of pet parents' needsCurrent cat ownerComfortable with office pets (cats, dogs)Benefits:Premium Medical/Dental/Vision insurancePaid parental leaveParents Program1 day "pawternity" leave for new pet adoptionPet Insurance401K matchFlexible spending accountsCompany-paid short-term disability and life insuranceEmployee Assistance Program (EAP)Generous paid time off14 Paid HolidaysTop of the line equipmentPet-friendly officeCompany products and swagContinuing education SupportOn-site gym with PelotonReferral program

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