Amazon
Senior Brand Marketing Manager, Prime Video
Amazon, Culver City, California, United States, 90232
Senior Brand Marketing Manager, Prime Video
Job ID: 2690820 | Amazon.com Services LLCPrime Video (PV) brings together the world’s best creators with the most passionate communities in a way that no other entertainment brand can. Not only are we a one-stop hub for distinctive, critically-acclaimed and award-winning original programming, but we offer a multi-dimensional experience that allows subscribers to fully immerse themselves in their fandom. Prime Video is seeking a highly motivated, results-oriented Senior Brand Marketing Manager. This marketing manager will have passion for bringing marketing campaigns to life across all internal and consumer touchpoints. You will be accountable for guiding marketing campaigns aimed at developing and deepening engagement with Prime Video customers. The ideal candidate will possess a strategic lens for brand marketing, strong organization and creative direction skills, and experience working with research, media agencies, and creative partners.
This role will be accountable for delivering on specific projects. Success requires an ability to rally cross-functional partners, which necessitates high emotional intelligence, with an ability to empathize with others and overcome challenges. You will have a proven track record for driving results, working autonomously to identify and resolve gaps to goals, and have experience working with industry partners. You will possess a blended balance of strategist, brand builder, creative instinct, project manager, and analyst. You will be adept at parsing testing data and research insights to identify elements to incorporate into campaigns for optimal results.
Key job responsibilities
Develop go-to-market (GTM) strategy and guide 360-degree marketing plans for Prime Video brand initiatives.Work collaboratively with cross-functional stakeholders to ensure overall campaign success.Act as an idea-generating machine, bringing creative concepts to life across a full range of media types.Dive deep into marketing performance and audience insights to uncover durable insights that improve performance over time.Present GTM plan to leadership.Partner with different Amazon creative marketing teams to develop complementary creative campaigns.Cultivate positive relationships with appropriate agencies and global stakeholders.Provide clear direction to internal and external partners.Be an effective problem-solver and strategic thinker.
A day in the lifeLead the execution of marketing campaign development on strategy and on time.Elevate creative output of internal resources and agency partners.Manage blockers in the campaign development process with confidence.Facilitate milestone meetings.Promote collaboration with internal stakeholders and foster positive agency relationships.Proactively work to see around corners and seek clarification when there is ambiguity.
BASIC QUALIFICATIONS
6+ years of professional non-internship marketing experience.Experience building, executing and scaling cross-functional marketing programs.Experience in marketing or marketing research.Experience driving direction and alignment with large cross-functional teams.Understanding of brand marketing principles and customer engagement tactics.
PREFERRED QUALIFICATIONS
Experience with test and learn, marketing optimization, and experimentation.Experience executing scaled marketing campaigns through email or social media.Experience with Excel or Tableau (data manipulation, macros, charts, and pivot tables).Experience developing effective marketing briefs that guide cross-functional workstreams.
Amazon is committed to a diverse and inclusive workplace. Amazon is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status.Our compensation reflects the cost of labor across several US geographic markets. The base pay for this position ranges from $106,400/year to $185,000/year based on market location and job-related knowledge, skills, and experience. Amazon is a total compensation company. Dependent on the position offered, equity, sign-on payments, and other forms of compensation may be provided as part of a total compensation package, in addition to a full range of medical, financial, and/or other benefits.
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Job ID: 2690820 | Amazon.com Services LLCPrime Video (PV) brings together the world’s best creators with the most passionate communities in a way that no other entertainment brand can. Not only are we a one-stop hub for distinctive, critically-acclaimed and award-winning original programming, but we offer a multi-dimensional experience that allows subscribers to fully immerse themselves in their fandom. Prime Video is seeking a highly motivated, results-oriented Senior Brand Marketing Manager. This marketing manager will have passion for bringing marketing campaigns to life across all internal and consumer touchpoints. You will be accountable for guiding marketing campaigns aimed at developing and deepening engagement with Prime Video customers. The ideal candidate will possess a strategic lens for brand marketing, strong organization and creative direction skills, and experience working with research, media agencies, and creative partners.
This role will be accountable for delivering on specific projects. Success requires an ability to rally cross-functional partners, which necessitates high emotional intelligence, with an ability to empathize with others and overcome challenges. You will have a proven track record for driving results, working autonomously to identify and resolve gaps to goals, and have experience working with industry partners. You will possess a blended balance of strategist, brand builder, creative instinct, project manager, and analyst. You will be adept at parsing testing data and research insights to identify elements to incorporate into campaigns for optimal results.
Key job responsibilities
Develop go-to-market (GTM) strategy and guide 360-degree marketing plans for Prime Video brand initiatives.Work collaboratively with cross-functional stakeholders to ensure overall campaign success.Act as an idea-generating machine, bringing creative concepts to life across a full range of media types.Dive deep into marketing performance and audience insights to uncover durable insights that improve performance over time.Present GTM plan to leadership.Partner with different Amazon creative marketing teams to develop complementary creative campaigns.Cultivate positive relationships with appropriate agencies and global stakeholders.Provide clear direction to internal and external partners.Be an effective problem-solver and strategic thinker.
A day in the lifeLead the execution of marketing campaign development on strategy and on time.Elevate creative output of internal resources and agency partners.Manage blockers in the campaign development process with confidence.Facilitate milestone meetings.Promote collaboration with internal stakeholders and foster positive agency relationships.Proactively work to see around corners and seek clarification when there is ambiguity.
BASIC QUALIFICATIONS
6+ years of professional non-internship marketing experience.Experience building, executing and scaling cross-functional marketing programs.Experience in marketing or marketing research.Experience driving direction and alignment with large cross-functional teams.Understanding of brand marketing principles and customer engagement tactics.
PREFERRED QUALIFICATIONS
Experience with test and learn, marketing optimization, and experimentation.Experience executing scaled marketing campaigns through email or social media.Experience with Excel or Tableau (data manipulation, macros, charts, and pivot tables).Experience developing effective marketing briefs that guide cross-functional workstreams.
Amazon is committed to a diverse and inclusive workplace. Amazon is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status.Our compensation reflects the cost of labor across several US geographic markets. The base pay for this position ranges from $106,400/year to $185,000/year based on market location and job-related knowledge, skills, and experience. Amazon is a total compensation company. Dependent on the position offered, equity, sign-on payments, and other forms of compensation may be provided as part of a total compensation package, in addition to a full range of medical, financial, and/or other benefits.
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