Marchex
Digital Graphics Manager
Marchex, Jackson, Mississippi, United States,
Marchex has been delivering innovative revenue generation and business optimization solutions for our customers since our founding in 2003, and as a public company since 2004.Marchex harnesses the power of AI and omnichannel conversational intelligence to provide actionable insights aligned with prescriptive vertical market data analytics, driving operational excellence and revenue acceleration. Marchex enables executive, sales, and marketing teams to optimize customer journey experiences across communications channels. Through our prescriptive analytics solutions, we enable the alignment of enterprise strategy, empowering businesses to increase revenue through informed decision-making and strategic execution. Marchex provides conversational intelligence AI-powered solutions for market-leading companies in leading B2B2C vertical markets, including several of the world’s most innovative and successful brands.
Job Overview
As a Digital Graphics Manager at Marchex, you will play a critical role in shaping the visual identity of our brand across all digital platforms. This role is focused on creating compelling visual content that supports our marketing, sales, and product initiatives in the highly competitive B2B enterprise software market. The ideal candidate will have strong creative capabilities, combined with an understanding of the software industry, enabling them to translate enterprise solutions into clear, engaging, and effective visual communications.
Job Impact
In this role, you will significantly influence how Marchex is perceived in the market, ensuring that our visual content resonates with enterprise-level decision-makers and drive brand consistency while contributing to our overall marketing effectiveness. Your efforts will directly impact the company’s growth and positioning by designing and implementing digital graphic tactics to reach and engage key personas across automotive, home services, and healthcare verticals. The impact of this effort will be realized in increased lead generation, improved customer engagement, and the overall strengthening of our brand presence in the enterprise software space. In addition, you will be on the leading edge for marketing unique Artificial Intelligence (AI) technology to the B2B enterprise software market.
Outline of Duties and Responsibilities
Creative Digital Strategy and Development.Collaborate with marketing, product, and sales teams to develop visual content that aligns with the company’s go-to-market strategy.Create and maintain a visual identity that reflects Marchex’s position as a leader in the AI and Conversational Intelligence enterprise software market.New website visual design and on-going web graphics support.Design the visual aspects of digital assets tailored for B2B marketing, including whitepapers, case studies, product brochures, web banners, landing pages, and email templates.Develop corporate templates for recurring assets to ensure consistency and efficiency.Produce short-form video content for social media platforms and corporate communications, focusing on thought leadership, product demos, and/or client testimonials.Collaborate with demand generation, product marketing, and sales teams to ensure visual content supports lead generation and customer acquisition.Work with external agencies or freelance talent for specialized content when needed.Coordinate the production of assets for campaigns, product launches, and industry events.Ensure all visual content adheres to the company’s brand guidelines.Periodically update the Marchex Brand Strategy & Guidelines to reflect changes in market positioning or product offerings.Stay current with the latest design and video production tools, including emerging AI-based tools that are relevant to B2B content creation.Analyze, recommend, and implement a manage digital asset management (DAM) system to support our sales teams.Monitor, analyze, and report on the performance of visual content across the company’s digital channels.Provide insights and recommendations based on the effectiveness of visual content in driving lead generation and conversion.
Experience, Skills and Qualifications
Education
Bachelor’s degree in graphic design, Visual Arts, Marketing, or a related field.Advanced degrees or certifications in digital marketing, visual communication, or B2B marketing are advantageous.
Experience
Minimum of 5 years of experience in graphic design, with significant experience in a B2B environment, ideally within the enterprise software sector.Proven experience in managing the design of content that supports sales cycles and enterprise-level marketing strategies.Experience working with cross-functional teams, including demand generation, product marketing, and sales.
Technical Skills
Proficiency in graphic design software and relevant video editing tools.Strong understanding of digital marketing channels used in B2B software, including content marketing, account-based marketing (ABM), and social media platforms like LinkedIn.Knowledge of HTML/CSS and basic web development.
Creative and Analytical Skills
Strong creative vision with the ability to translate complex software solutions into clear, compelling visual content.Ability to balance creativity with an understanding of the enterprise software sales process.Excellent attention to detail, particularly in designing materials that convey technical information.
Communication Skills
Strong communication skills, with the ability to clearly articulate design concepts to senior stakeholders.Ability to manage multiple high-priority projects and deadlines.
Portfolio
Must have a strong portfolio showcasing a variety of B2B-focused design work, including enterprise software branding, web design, whitepapers, infographics, and short-form video content.Examples of successful campaigns demonstrate the ability to create impactful visual content that drives engagement, leads, and sales.
Working Conditions
The job conditions for this position are in a standard office setting and may be fully or partially remote. Employees in this position use PC and phone on an on-going basis throughout the day. Limited corporate travel may be required to remote offices or other business meetings and events.
Benefits
Marchex is committed the wellbeing of our employees. To ensure that every employee has the support they need Marchex offers a comprehensive benefits package. Some of these benefits may include, but are not limited to: Medical, Dental, Vision insurance; Life & Disability, Employee Assistance Program, Paid Holidays, Generous PTO, and Retirement Savings (401k/ RRSP). The benefits package offered may differ by location.
Compensation
($63,900 - $80,000 USD) The compensation range listed above may include base salary and short and/or long-term incentives. Exact compensation may vary based on skills, experience, and location.
Marchex’s commitment to diversity
We value a diverse workplace. Marchex is committed to employing people from diverse backgrounds and we actively demonstrate inclusiveness through fair, equitable and accessible hiring practices. We recognize the strength that comes from different experiences, backgrounds and perspectives and welcome candidates who identify as visible minorities, Indigenous people, persons with disabilities, and persons within the LGBTQ+ community. We feel it is important as an organization that all people have access and opportunity to be employed, to be valued and to be respected. Accommodations for job applicants with disabilities will be provided upon request during the recruitment, assessment, selection and placement process. Alternative format available on request.
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Job Overview
As a Digital Graphics Manager at Marchex, you will play a critical role in shaping the visual identity of our brand across all digital platforms. This role is focused on creating compelling visual content that supports our marketing, sales, and product initiatives in the highly competitive B2B enterprise software market. The ideal candidate will have strong creative capabilities, combined with an understanding of the software industry, enabling them to translate enterprise solutions into clear, engaging, and effective visual communications.
Job Impact
In this role, you will significantly influence how Marchex is perceived in the market, ensuring that our visual content resonates with enterprise-level decision-makers and drive brand consistency while contributing to our overall marketing effectiveness. Your efforts will directly impact the company’s growth and positioning by designing and implementing digital graphic tactics to reach and engage key personas across automotive, home services, and healthcare verticals. The impact of this effort will be realized in increased lead generation, improved customer engagement, and the overall strengthening of our brand presence in the enterprise software space. In addition, you will be on the leading edge for marketing unique Artificial Intelligence (AI) technology to the B2B enterprise software market.
Outline of Duties and Responsibilities
Creative Digital Strategy and Development.Collaborate with marketing, product, and sales teams to develop visual content that aligns with the company’s go-to-market strategy.Create and maintain a visual identity that reflects Marchex’s position as a leader in the AI and Conversational Intelligence enterprise software market.New website visual design and on-going web graphics support.Design the visual aspects of digital assets tailored for B2B marketing, including whitepapers, case studies, product brochures, web banners, landing pages, and email templates.Develop corporate templates for recurring assets to ensure consistency and efficiency.Produce short-form video content for social media platforms and corporate communications, focusing on thought leadership, product demos, and/or client testimonials.Collaborate with demand generation, product marketing, and sales teams to ensure visual content supports lead generation and customer acquisition.Work with external agencies or freelance talent for specialized content when needed.Coordinate the production of assets for campaigns, product launches, and industry events.Ensure all visual content adheres to the company’s brand guidelines.Periodically update the Marchex Brand Strategy & Guidelines to reflect changes in market positioning or product offerings.Stay current with the latest design and video production tools, including emerging AI-based tools that are relevant to B2B content creation.Analyze, recommend, and implement a manage digital asset management (DAM) system to support our sales teams.Monitor, analyze, and report on the performance of visual content across the company’s digital channels.Provide insights and recommendations based on the effectiveness of visual content in driving lead generation and conversion.
Experience, Skills and Qualifications
Education
Bachelor’s degree in graphic design, Visual Arts, Marketing, or a related field.Advanced degrees or certifications in digital marketing, visual communication, or B2B marketing are advantageous.
Experience
Minimum of 5 years of experience in graphic design, with significant experience in a B2B environment, ideally within the enterprise software sector.Proven experience in managing the design of content that supports sales cycles and enterprise-level marketing strategies.Experience working with cross-functional teams, including demand generation, product marketing, and sales.
Technical Skills
Proficiency in graphic design software and relevant video editing tools.Strong understanding of digital marketing channels used in B2B software, including content marketing, account-based marketing (ABM), and social media platforms like LinkedIn.Knowledge of HTML/CSS and basic web development.
Creative and Analytical Skills
Strong creative vision with the ability to translate complex software solutions into clear, compelling visual content.Ability to balance creativity with an understanding of the enterprise software sales process.Excellent attention to detail, particularly in designing materials that convey technical information.
Communication Skills
Strong communication skills, with the ability to clearly articulate design concepts to senior stakeholders.Ability to manage multiple high-priority projects and deadlines.
Portfolio
Must have a strong portfolio showcasing a variety of B2B-focused design work, including enterprise software branding, web design, whitepapers, infographics, and short-form video content.Examples of successful campaigns demonstrate the ability to create impactful visual content that drives engagement, leads, and sales.
Working Conditions
The job conditions for this position are in a standard office setting and may be fully or partially remote. Employees in this position use PC and phone on an on-going basis throughout the day. Limited corporate travel may be required to remote offices or other business meetings and events.
Benefits
Marchex is committed the wellbeing of our employees. To ensure that every employee has the support they need Marchex offers a comprehensive benefits package. Some of these benefits may include, but are not limited to: Medical, Dental, Vision insurance; Life & Disability, Employee Assistance Program, Paid Holidays, Generous PTO, and Retirement Savings (401k/ RRSP). The benefits package offered may differ by location.
Compensation
($63,900 - $80,000 USD) The compensation range listed above may include base salary and short and/or long-term incentives. Exact compensation may vary based on skills, experience, and location.
Marchex’s commitment to diversity
We value a diverse workplace. Marchex is committed to employing people from diverse backgrounds and we actively demonstrate inclusiveness through fair, equitable and accessible hiring practices. We recognize the strength that comes from different experiences, backgrounds and perspectives and welcome candidates who identify as visible minorities, Indigenous people, persons with disabilities, and persons within the LGBTQ+ community. We feel it is important as an organization that all people have access and opportunity to be employed, to be valued and to be respected. Accommodations for job applicants with disabilities will be provided upon request during the recruitment, assessment, selection and placement process. Alternative format available on request.
#J-18808-Ljbffr