Wine To Water
Marketing Director
Wine To Water, Boone, North Carolina, United States, 28607
Wine To Water
Marketing Director
Job Title: Marketing Director
Position:
Full Time - Salaried Exempt
Reports to:
Vice President of Global Partnerships
Location:
Hybrid, preference is near a WTW Hub (Boone, Asheville, NC)
OUR MISSION:
Wine To Water (WTW) is committed to supporting the life and dignity of all through the power of clean water.
CORE VALUES:
Integrity, Excellence, Courageous Communication, Extreme Ownership, and Entrepreneurship
JOB INTRO
Are you ready to make a splash in the world of social impact? At Wine To Water (WTW), we’re on a mission to empower communities worldwide through the life-changing power of clean water. As our Marketing, Communications, and Public Relations leader, you’ll be at the forefront of this mission, steering a passionate team dedicated to telling our story and amplifying our impact.
Your ultimate goal? To unify our voice, design, and strategy across all platforms, creating a clear and compelling narrative that highlights WTW’s impact and the incredible opportunities to get involved. If you’re excited about using your skills to make a difference and want to be part of a team that values integrity, excellence, courageous communication, extreme ownership, and entrepreneurship, then this role is for you!
JOB REQUIREMENTS
MARKETING RESPONSIBILITIES
Work with WTW Executive leaders and Directors to understand organizational strategy and vision to build the Wine To Water marketing.
Develop and execute a strategic plan for WTW marketing and communications that advances the WTW brand, differentiates WTW, and advances opportunities for growth.
Represent WTW at Filter Build events with expertise in public speaking to articulate the WTW brand, story, and mission.
Develop and present marketing plans to key stakeholders, CMOs, and global partners that connect WTW vision to corporate, CSR, and Beyond Water initiatives (Sustainability, Women’s Empowerment, Economic Growth, UN SDGs, etc).
Leverage marketing strategies to expand WTW brand, global partnerships, and WTW FilterBuild into new markets with ROI.
Track and report analytics to evaluate impact and ROI of marketing tactics.
Create a website, advertising, and public relations plan to advance WTW brand.
DEPARTMENT LEADERSHIP + BUDGET RESPONSIBILITIES
Lead the Marketing + Communications strategic planning process consistent with WTW brand messaging, strategies, revenue targets, and product line marketing including:
Website development
Donor and Partner communications - email, print, digital
Social media accounts (Facebook, LinkedIn, Instagram, YouTube, and Twitter).
Advertising
Public Relations
Design and collateral
Oversee the coordination of photography, videography, design, and production of brand content.
Prioritize organizational collateral and graphic design needs from all WTW teams with a focus on ROI for revenue generation from WTW Filter Build Program, Global Partnerships, and Donors.
Create streamlined systems to manage communications, marketing, and publications in sync with an annual calendar and revenue priorities.
Develop and manage the Marketing and Communications budget with analysis and expectations of ROI.
FUND DEVELOPMENT + FILTERBUILD MARKETING and COMMUNICATIONS
The Marketing Director will work collaboratively with the Marketing Manager, Content Creator(s), other MarComms team members, Fund Development, and FilterBuild leaders to:
Produce inspiring and powerful program collateral to inspire engagement and advance support from major donors, corporate funders, and FilterBuild partners.
Create succinct marketing language in alignment with WTW brand for campaigns such as World Water Day and End Of Year Giving.
Lead storytelling process to produce content from global field offices and international programs.
Lead and articulate WTW brand alignment with corporate partners, FilterBuild sponsors, and key WTW stakeholders.
QUALIFICATIONS
Commitment to Wine To Water’s mission, vision, and values.
5+ years of successful experience in marketing, brand development, communications, and team leadership.
Experience with nonprofit, corporate sectors, and global audiences with a Marketing and/or Communications portfolio.
Public speaking and stage presentation experience.
Excellent English written and verbal communication & editing skills.
Ability to work strategically and produce ROI.
Ability to lead in a dynamic and fast-changing environment.
Strong background coaching and empowering team members.
Must be able to travel domestically and internationally with a valid driver's license and proper country documentation.
EXPERIENCE
7+ years experience in Marketing and Communications.
5+ years experience developing and leading teams.
Global and corporate/CSR experience preferred.
Spanish language beneficial.
PHYSICAL REQUIREMENTS
Sufficient physical ability to work in an office setting and operate office equipment; the employee is regularly required to bend, stoop, kneel, and at times may be required to lift 25+ pounds and can be exposed to indoor, outdoor temperatures and various living situations. Must be able to operate motorized vehicles with a valid license.
Wine To Water has reviewed this job description to ensure that essential functions and basic duties have been included. It is intended to provide guidelines for job expectations and the employee's ability to perform the position described. It is not intended to be construed as an exhaustive list of all functions, responsibilities, skills, and abilities. Additional functions and requirements may be assigned by supervisors as deemed appropriate. This document does not represent a contract of employment, and the company reserves the right to change this job description and/or assign tasks for the employee to perform, as the company may deem appropriate.
Job Type: Full-time
Benefits:
401(k) matching
Dental insurance
Flexible schedule
Health insurance
Health savings account
Paid time off
Schedule:
Monday to Friday
Experience:
Marketing: 7 years (Required)
Work Location:
Hybrid remote in Boone, NC 28607
#J-18808-Ljbffr
Marketing Director
Job Title: Marketing Director
Position:
Full Time - Salaried Exempt
Reports to:
Vice President of Global Partnerships
Location:
Hybrid, preference is near a WTW Hub (Boone, Asheville, NC)
OUR MISSION:
Wine To Water (WTW) is committed to supporting the life and dignity of all through the power of clean water.
CORE VALUES:
Integrity, Excellence, Courageous Communication, Extreme Ownership, and Entrepreneurship
JOB INTRO
Are you ready to make a splash in the world of social impact? At Wine To Water (WTW), we’re on a mission to empower communities worldwide through the life-changing power of clean water. As our Marketing, Communications, and Public Relations leader, you’ll be at the forefront of this mission, steering a passionate team dedicated to telling our story and amplifying our impact.
Your ultimate goal? To unify our voice, design, and strategy across all platforms, creating a clear and compelling narrative that highlights WTW’s impact and the incredible opportunities to get involved. If you’re excited about using your skills to make a difference and want to be part of a team that values integrity, excellence, courageous communication, extreme ownership, and entrepreneurship, then this role is for you!
JOB REQUIREMENTS
MARKETING RESPONSIBILITIES
Work with WTW Executive leaders and Directors to understand organizational strategy and vision to build the Wine To Water marketing.
Develop and execute a strategic plan for WTW marketing and communications that advances the WTW brand, differentiates WTW, and advances opportunities for growth.
Represent WTW at Filter Build events with expertise in public speaking to articulate the WTW brand, story, and mission.
Develop and present marketing plans to key stakeholders, CMOs, and global partners that connect WTW vision to corporate, CSR, and Beyond Water initiatives (Sustainability, Women’s Empowerment, Economic Growth, UN SDGs, etc).
Leverage marketing strategies to expand WTW brand, global partnerships, and WTW FilterBuild into new markets with ROI.
Track and report analytics to evaluate impact and ROI of marketing tactics.
Create a website, advertising, and public relations plan to advance WTW brand.
DEPARTMENT LEADERSHIP + BUDGET RESPONSIBILITIES
Lead the Marketing + Communications strategic planning process consistent with WTW brand messaging, strategies, revenue targets, and product line marketing including:
Website development
Donor and Partner communications - email, print, digital
Social media accounts (Facebook, LinkedIn, Instagram, YouTube, and Twitter).
Advertising
Public Relations
Design and collateral
Oversee the coordination of photography, videography, design, and production of brand content.
Prioritize organizational collateral and graphic design needs from all WTW teams with a focus on ROI for revenue generation from WTW Filter Build Program, Global Partnerships, and Donors.
Create streamlined systems to manage communications, marketing, and publications in sync with an annual calendar and revenue priorities.
Develop and manage the Marketing and Communications budget with analysis and expectations of ROI.
FUND DEVELOPMENT + FILTERBUILD MARKETING and COMMUNICATIONS
The Marketing Director will work collaboratively with the Marketing Manager, Content Creator(s), other MarComms team members, Fund Development, and FilterBuild leaders to:
Produce inspiring and powerful program collateral to inspire engagement and advance support from major donors, corporate funders, and FilterBuild partners.
Create succinct marketing language in alignment with WTW brand for campaigns such as World Water Day and End Of Year Giving.
Lead storytelling process to produce content from global field offices and international programs.
Lead and articulate WTW brand alignment with corporate partners, FilterBuild sponsors, and key WTW stakeholders.
QUALIFICATIONS
Commitment to Wine To Water’s mission, vision, and values.
5+ years of successful experience in marketing, brand development, communications, and team leadership.
Experience with nonprofit, corporate sectors, and global audiences with a Marketing and/or Communications portfolio.
Public speaking and stage presentation experience.
Excellent English written and verbal communication & editing skills.
Ability to work strategically and produce ROI.
Ability to lead in a dynamic and fast-changing environment.
Strong background coaching and empowering team members.
Must be able to travel domestically and internationally with a valid driver's license and proper country documentation.
EXPERIENCE
7+ years experience in Marketing and Communications.
5+ years experience developing and leading teams.
Global and corporate/CSR experience preferred.
Spanish language beneficial.
PHYSICAL REQUIREMENTS
Sufficient physical ability to work in an office setting and operate office equipment; the employee is regularly required to bend, stoop, kneel, and at times may be required to lift 25+ pounds and can be exposed to indoor, outdoor temperatures and various living situations. Must be able to operate motorized vehicles with a valid license.
Wine To Water has reviewed this job description to ensure that essential functions and basic duties have been included. It is intended to provide guidelines for job expectations and the employee's ability to perform the position described. It is not intended to be construed as an exhaustive list of all functions, responsibilities, skills, and abilities. Additional functions and requirements may be assigned by supervisors as deemed appropriate. This document does not represent a contract of employment, and the company reserves the right to change this job description and/or assign tasks for the employee to perform, as the company may deem appropriate.
Job Type: Full-time
Benefits:
401(k) matching
Dental insurance
Flexible schedule
Health insurance
Health savings account
Paid time off
Schedule:
Monday to Friday
Experience:
Marketing: 7 years (Required)
Work Location:
Hybrid remote in Boone, NC 28607
#J-18808-Ljbffr