American Heart Association
Product Marketing Manager
American Heart Association, Dallas, Texas, United States, 75215
As we celebrate our Centennial year, we invite you to join us in shaping the next century of impact. Be a relentless force for a world of longer, healthier lives as we remain devoted to a future of health and hope for everyone, everywhere. At the American Heart Association, your contribution matters, and so does your career.The American Heart Association has an excellent opportunity for a
Product Marketing Manager
in our
Emergency Cardiovascular Care (ECC)
department based out of our
National Center
office located in
Dallas, TX!If located in the Dallas metroplex, this position will work in a hybrid setting (in office approximately 1-2 days a week and as needed).The Association offers many resources to help you maintain work-life harmonization through your changing needs and life situations. To help you be successful, you will have access to Heart U, our award-winning corporate university, as well as additional training and support, locally.ResponsibilitiesThis individual will be responsible for developing marketing plans and campaign schedules for assigned Health & Safety products, assets, and campaigns to help advance market objectives, impact goals and revenue.Lead plan implementation and ongoing reporting metrics, analysis/evaluation, and continual optimization of marketing activities.This role will report within the Sr. Director of Product Marketing, Health & Safety at the National Center and work closely with cross-functional teams within HBS and across the Association (such as Sales, Communications, Market Research, Science, Digital, Design) to engage B2B and B2C customers in paid, owned and earned go-to-market activities that deliver against aligned mission and revenue metrics.Manage external alliances and applicable vendor relationships.In collaboration with the Sr. Director, research, identify, recommend, plan, and implement brand marketing strategies, tactics and timelines to promote CPR training and products, with emphasis on the Community Products Portfolio (CPR in Schools, CPR Youth Sports, CPR Anytime).Optimize CRM and other marketing automation.Responsible for designing and deploying web-based lead generation and email marketing campaigns that nurture prospects, creative asset management, segmentation and lead scoring, and scheduling email campaigns.Ensure tactical integration of Marketing & Communications strategies through multiple communications channels, including expanding digital engagement.Manage the development of digital, interactive and experiential marketing collateral with internal and vendor/agency partners.Provide marketing expertise to product development process and associated internal communications and training.Integration with other HBS and Association-wide efforts and priorities.Partner to build, track, and optimize multi-channel marketing campaigns (SEM, web, social, email, paid, etc.) and funnel/pipeline development.Work with market research partners to conduct market analysis, baseline testing and assessment of opportunities that meet the needs of targeted audiences.Synthesize, communicate and apply insights across channels and activities.Develop and regularly deliver quality measurement, evaluation and impact reports of implemented marketing strategies and tactics.Proactively apply data and insights to optimize campaign performance.Gather assets for creation of email and other digital campaigns, such as design specifications, images, html content, and copy.Route key assets for review and approval by stakeholders.Coordinate with internal stakeholders, including creative/copy, technology, product, and other departments to ensure consistency of marketing messages and user experience across all digital and offline channels.QualificationsBachelor's degree or equivalent work experience in marketing, digital marketing, communications, advertising, or product management.At least five (5) years of experience managing marketing programs involving integrated marketing and communications.3 years of project management experience, including managing multiple projects concurrently.Strong organizational skills, ability to be self-directed and work independently, and demonstrated ability overcoming obstacles to deliver on deadline.Ability to capture audiences with compelling narratives. Possesses excellent presentation development skills and written/verbal communication skills.Strong background in the digital asset production and creative process.Proven track record of developing and executing integrated marketing campaigns to address business needs and success owning end-to-end marketing plan (development - implementation), including: digital content development, experiential marketing (live events), webinars, e-campaigns, digital advertising, and social media.Demonstrated success in CRM platforms including email & direct marketing experience.Preferred experience with Salesforce, Canva, Ceros, and Brandfolder.Experience with eCommerce marketing a plus.Experience and curiosity about understanding social determinants of health, equity, and a proven dedication to advancing health equity.Ability to travel up to 15% local and overnight stay.The American Heart Association invests in its people. Here are the main components of our total rewards package. Visit Rewards & Benefits to see more details.Compensation
– Our goal is to ensure you have a competitive base salary. That’s why we regularly review the market value of jobs and make adjustments, as needed.Performance and Recognition
– You are rewarded for achieving success by merit increases and incentive programs, based on the type of position.Benefits
– We offer a wide array of benefits including medical, dental, vision, disability, and life insurance, along with a robust retirement program that includes an employer match and automatic contribution.Work-Life Harmonization –
The Association offers Paid Time Off (PTO) at a minimum of 16 days per year for new employees. The number of days will increase based on seniority level. You will also have a total of 12 paid holidays off each year, which includes several days off at the end of the year.Tuition Assistance
- We support the career development of all employees. This program provides financial assistance to employees who wish to further their education and career in relation to their current duties and responsibilities, or for potential future positions in the organization.The American Heart Association’s 2024 Goal: Every person deserves the opportunity for a full, healthy life. As champions for health equity, by 2024, the American Heart Association will advance cardiovascular health for all, including identifying and removing barriers to health care access and quality.At American Heart Association | American Stroke Association, our mission is to be a relentless force for a world of longer, healthier lives, regardless of race, ethnicity, gender, gender identity, religion, age, language, sexual orientation, national origin and physical or cognitive abilities.EOE/Protected Veterans/Persons with DisabilitiesPosted Date
2 months ago
(6/7/2024 5:51 PM)
#J-18808-Ljbffr
Product Marketing Manager
in our
Emergency Cardiovascular Care (ECC)
department based out of our
National Center
office located in
Dallas, TX!If located in the Dallas metroplex, this position will work in a hybrid setting (in office approximately 1-2 days a week and as needed).The Association offers many resources to help you maintain work-life harmonization through your changing needs and life situations. To help you be successful, you will have access to Heart U, our award-winning corporate university, as well as additional training and support, locally.ResponsibilitiesThis individual will be responsible for developing marketing plans and campaign schedules for assigned Health & Safety products, assets, and campaigns to help advance market objectives, impact goals and revenue.Lead plan implementation and ongoing reporting metrics, analysis/evaluation, and continual optimization of marketing activities.This role will report within the Sr. Director of Product Marketing, Health & Safety at the National Center and work closely with cross-functional teams within HBS and across the Association (such as Sales, Communications, Market Research, Science, Digital, Design) to engage B2B and B2C customers in paid, owned and earned go-to-market activities that deliver against aligned mission and revenue metrics.Manage external alliances and applicable vendor relationships.In collaboration with the Sr. Director, research, identify, recommend, plan, and implement brand marketing strategies, tactics and timelines to promote CPR training and products, with emphasis on the Community Products Portfolio (CPR in Schools, CPR Youth Sports, CPR Anytime).Optimize CRM and other marketing automation.Responsible for designing and deploying web-based lead generation and email marketing campaigns that nurture prospects, creative asset management, segmentation and lead scoring, and scheduling email campaigns.Ensure tactical integration of Marketing & Communications strategies through multiple communications channels, including expanding digital engagement.Manage the development of digital, interactive and experiential marketing collateral with internal and vendor/agency partners.Provide marketing expertise to product development process and associated internal communications and training.Integration with other HBS and Association-wide efforts and priorities.Partner to build, track, and optimize multi-channel marketing campaigns (SEM, web, social, email, paid, etc.) and funnel/pipeline development.Work with market research partners to conduct market analysis, baseline testing and assessment of opportunities that meet the needs of targeted audiences.Synthesize, communicate and apply insights across channels and activities.Develop and regularly deliver quality measurement, evaluation and impact reports of implemented marketing strategies and tactics.Proactively apply data and insights to optimize campaign performance.Gather assets for creation of email and other digital campaigns, such as design specifications, images, html content, and copy.Route key assets for review and approval by stakeholders.Coordinate with internal stakeholders, including creative/copy, technology, product, and other departments to ensure consistency of marketing messages and user experience across all digital and offline channels.QualificationsBachelor's degree or equivalent work experience in marketing, digital marketing, communications, advertising, or product management.At least five (5) years of experience managing marketing programs involving integrated marketing and communications.3 years of project management experience, including managing multiple projects concurrently.Strong organizational skills, ability to be self-directed and work independently, and demonstrated ability overcoming obstacles to deliver on deadline.Ability to capture audiences with compelling narratives. Possesses excellent presentation development skills and written/verbal communication skills.Strong background in the digital asset production and creative process.Proven track record of developing and executing integrated marketing campaigns to address business needs and success owning end-to-end marketing plan (development - implementation), including: digital content development, experiential marketing (live events), webinars, e-campaigns, digital advertising, and social media.Demonstrated success in CRM platforms including email & direct marketing experience.Preferred experience with Salesforce, Canva, Ceros, and Brandfolder.Experience with eCommerce marketing a plus.Experience and curiosity about understanding social determinants of health, equity, and a proven dedication to advancing health equity.Ability to travel up to 15% local and overnight stay.The American Heart Association invests in its people. Here are the main components of our total rewards package. Visit Rewards & Benefits to see more details.Compensation
– Our goal is to ensure you have a competitive base salary. That’s why we regularly review the market value of jobs and make adjustments, as needed.Performance and Recognition
– You are rewarded for achieving success by merit increases and incentive programs, based on the type of position.Benefits
– We offer a wide array of benefits including medical, dental, vision, disability, and life insurance, along with a robust retirement program that includes an employer match and automatic contribution.Work-Life Harmonization –
The Association offers Paid Time Off (PTO) at a minimum of 16 days per year for new employees. The number of days will increase based on seniority level. You will also have a total of 12 paid holidays off each year, which includes several days off at the end of the year.Tuition Assistance
- We support the career development of all employees. This program provides financial assistance to employees who wish to further their education and career in relation to their current duties and responsibilities, or for potential future positions in the organization.The American Heart Association’s 2024 Goal: Every person deserves the opportunity for a full, healthy life. As champions for health equity, by 2024, the American Heart Association will advance cardiovascular health for all, including identifying and removing barriers to health care access and quality.At American Heart Association | American Stroke Association, our mission is to be a relentless force for a world of longer, healthier lives, regardless of race, ethnicity, gender, gender identity, religion, age, language, sexual orientation, national origin and physical or cognitive abilities.EOE/Protected Veterans/Persons with DisabilitiesPosted Date
2 months ago
(6/7/2024 5:51 PM)
#J-18808-Ljbffr