Matrix Service Company
Sr. Content Marketing Specialist - Distribution
Matrix Service Company, Tulsa, Oklahoma, United States, 74145
Job Summary
The Sr. Content Marketing Specialist - Distribution executes the Company's sales and marketing strategy to drive revenue- and lead-generation by promoting our top end-markets through content and campaign creation. Responsibilities include creating content for use on websites, in advertising, on social media, and for in-person interactions. This position maintains the Company's paid advertising and media channels and provides trade show and event support. This position works closely with Business Development, Operations, and other Matrix departments and employees.Essential Functions
Actively supports the Company's commitment to safety and its Core Values.Represents the Company at all times with high moral standards while adhering to the Company's Code of Business Conduct and Ethics.Develops content about our Company, services, and end-markets to drive revenue- and lead-generation for distribution across websites, social media, and advertising campaigns.Maintains print and digital paid advertising campaigns with trade magazines, industry websites, and LinkedIn Advertising.Maintains SEM budget and campaigns on Google Ads.Provides metrics, reporting, and analysis on paid advertising channels and digital content.Maintains and improves SEO status and strategy.Researches and provides insight on industry and end-market trends.Supports trade shows, conferences, and client events.Works with internal and external resources to ensure the timely delivery of projects.Ensures branding quality and consistency of external marketing initiatives.Maintains a solid understanding of the Matrix business, services, and markets we serve.Performs additional responsibilities, as directed.Qualifications
Bachelor's degree in communications, marketing, or related area; or equivalent experience required.4+ years of marketing, advertising, journalism, or communications experience.Excellent writing, communication and problem-solving skills required.Experience with LinkedIn Advertising and Google Ads required.Marketing experience in engineering and construction, energy, or industrial markets preferred.Some HTML/CSS and SEO knowledge preferred.Strong computer skills, including experience with Adobe Suite and Microsoft Office, preferred.Ability to synthesize large amounts of data into actionable information.Ability to operate under pressure and changing environments.Strong organizational skills with attention to detail and accuracy a must.Ability to prioritize work and manage multiple projects and deadlines.Excellent interpersonal and relationship building skills required.Up to 20% travel.Full-time employees are offered a comprehensive benefits package, including medical, dental and vision plans covering eligible employees and dependents, disability benefits, life and AD&D insurance, an employee assistance program (EAP), a 401(k) plan with company match, an employee stock purchase plan (ESPP), a robust wellness program and adoption assistance. Some employees may also be eligible for paid time off, tuition reimbursement and a performance or safety bonus program.At Matrix, we are dedicated to building a diverse, inclusive, and authentic workplace. We encourage all whose experience aligns with the listed qualifications to apply and explore joining our organization.EEO/M/F/Disability/Vets/Affirmative Action EmployerWe are an Equal Opportunity/Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, sexual orientation, national origin, age, genetic information, marital status, disability, veteran status, or other legally protected characteristic or category.
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The Sr. Content Marketing Specialist - Distribution executes the Company's sales and marketing strategy to drive revenue- and lead-generation by promoting our top end-markets through content and campaign creation. Responsibilities include creating content for use on websites, in advertising, on social media, and for in-person interactions. This position maintains the Company's paid advertising and media channels and provides trade show and event support. This position works closely with Business Development, Operations, and other Matrix departments and employees.Essential Functions
Actively supports the Company's commitment to safety and its Core Values.Represents the Company at all times with high moral standards while adhering to the Company's Code of Business Conduct and Ethics.Develops content about our Company, services, and end-markets to drive revenue- and lead-generation for distribution across websites, social media, and advertising campaigns.Maintains print and digital paid advertising campaigns with trade magazines, industry websites, and LinkedIn Advertising.Maintains SEM budget and campaigns on Google Ads.Provides metrics, reporting, and analysis on paid advertising channels and digital content.Maintains and improves SEO status and strategy.Researches and provides insight on industry and end-market trends.Supports trade shows, conferences, and client events.Works with internal and external resources to ensure the timely delivery of projects.Ensures branding quality and consistency of external marketing initiatives.Maintains a solid understanding of the Matrix business, services, and markets we serve.Performs additional responsibilities, as directed.Qualifications
Bachelor's degree in communications, marketing, or related area; or equivalent experience required.4+ years of marketing, advertising, journalism, or communications experience.Excellent writing, communication and problem-solving skills required.Experience with LinkedIn Advertising and Google Ads required.Marketing experience in engineering and construction, energy, or industrial markets preferred.Some HTML/CSS and SEO knowledge preferred.Strong computer skills, including experience with Adobe Suite and Microsoft Office, preferred.Ability to synthesize large amounts of data into actionable information.Ability to operate under pressure and changing environments.Strong organizational skills with attention to detail and accuracy a must.Ability to prioritize work and manage multiple projects and deadlines.Excellent interpersonal and relationship building skills required.Up to 20% travel.Full-time employees are offered a comprehensive benefits package, including medical, dental and vision plans covering eligible employees and dependents, disability benefits, life and AD&D insurance, an employee assistance program (EAP), a 401(k) plan with company match, an employee stock purchase plan (ESPP), a robust wellness program and adoption assistance. Some employees may also be eligible for paid time off, tuition reimbursement and a performance or safety bonus program.At Matrix, we are dedicated to building a diverse, inclusive, and authentic workplace. We encourage all whose experience aligns with the listed qualifications to apply and explore joining our organization.EEO/M/F/Disability/Vets/Affirmative Action EmployerWe are an Equal Opportunity/Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, sexual orientation, national origin, age, genetic information, marital status, disability, veteran status, or other legally protected characteristic or category.
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