Lumen
Account Based Marketing Manager
Lumen, Pierre, South Dakota, United States, 57501
Lumen Account Based Marketing Manager - Pierre, South Dakota
Lumen connects the world. We are igniting business growth by connecting people, data, and applications – quickly, securely, and effortlessly. Together, we are building a culture and company from the people up – committed to teamwork, trust, and transparency. People power progress.Lumen’s commitment to workplace inclusion and employee support shines bright. We’ve made the Newsweek 2024 Greatest Workplaces for Diversity list and achieved a perfect score of 100 on the Human Rights Campaign Corporate Equality Index (CEI) for the fifth consecutive year. Plus, we’re the top employer in the communications and telecom industry, ranking 12th overall across all industries in The American Opportunity Index.We’re looking for top-tier talent and offer the flexibility you need to thrive and deliver lasting impact. Join us as we digitally connect the world and shape the future.The RoleThe Large Enterprise Account-Based Marketing (ABM) Manager is responsible for the execution of Marketing intersection within the customer journey, including education and follow-through with Sales, Customer Success (CS), and Sales Development Representatives (SDR). The primary goals are to increase the funnel, accelerate the funnel, and retain at-risk customers.LocationThis is a fully remote position open to candidates located anywhere in the U.S.The Main ResponsibilitiesTrack organization penetration and gaps in targets within strategic accounts.Cultivate long-term relationships with customers, internal stakeholders, and colleagues.Interface with Sales & Customer Success teams to determine enablement needs.Strategy and execution of compelling customer journeys in support of customer relationship building, including renewals.Liaison with Customer Experience (CX) to align strategies and ensure a cohesive approach to securing and expanding customer relationships, enhancing personalized customer experiences, and ultimately driving business growth.Communicate and educate the sales team regarding new and planned marketing activities.Track lead flow to ensure timely follow-up by sales channels.Identify gaps in key personas and contact information within strategic accounts.Document campaigns and results for senior leadership and sellers.What We Look For in a Candidate4-7 years of experience in a high-tech B2B demand generation, ABM, or field marketing role.Bachelor's degree in Marketing, Business, or comparable education/experience.Attention to detail and discipline to follow established policies and processes.Experience building, launching, and reporting on campaigns using Marketo and Salesforce.Familiarity with the technical sales cycle and how to employ marketing communication strategies to nurture leads, drive adoption, and accelerate growth.Deep knowledge of demand generation mix including email marketing, direct mail, social media, online marketing, channel marketing, webinars.Motivated self-starter with a can-do attitude.Ability to partner with various teams and internal stakeholders to drive results.Excellent relationship management skills with the ability to build rapport and influence stakeholders.CompensationThe starting salary for this role differs based on the employee's primary work location. Employees typically do not start at the top of the range, though compensation depends on each individual's qualifications.Location Based Pay Ranges$94,420 - $125,890 in these states: AR ID KY LA ME MS NE SC SD$99,390 - $132,510 in these states: AL AZ FL GA IA IN KS MO MT ND NM OH OK PA TN UT VT WI WV WY$104,360 - $139,140 in these states: CO HI MI MN NC NH NV OR RI$109,330 - $145,770 in these states: AK CA CT DC DE IL MA MD NJ NY TX VA WAAs with the pay range variety that's based on the region of a country, specific offers are determined by various factors such as experience, education, skills, certifications, and other business needs.DisclaimerThe job responsibilities described above indicate the general nature and level of work performed by employees within this classification. It is not intended to include a comprehensive inventory of all duties and responsibilities for this job. Job duties and responsibilities are subject to change based on evolving business needs and conditions.
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Lumen connects the world. We are igniting business growth by connecting people, data, and applications – quickly, securely, and effortlessly. Together, we are building a culture and company from the people up – committed to teamwork, trust, and transparency. People power progress.Lumen’s commitment to workplace inclusion and employee support shines bright. We’ve made the Newsweek 2024 Greatest Workplaces for Diversity list and achieved a perfect score of 100 on the Human Rights Campaign Corporate Equality Index (CEI) for the fifth consecutive year. Plus, we’re the top employer in the communications and telecom industry, ranking 12th overall across all industries in The American Opportunity Index.We’re looking for top-tier talent and offer the flexibility you need to thrive and deliver lasting impact. Join us as we digitally connect the world and shape the future.The RoleThe Large Enterprise Account-Based Marketing (ABM) Manager is responsible for the execution of Marketing intersection within the customer journey, including education and follow-through with Sales, Customer Success (CS), and Sales Development Representatives (SDR). The primary goals are to increase the funnel, accelerate the funnel, and retain at-risk customers.LocationThis is a fully remote position open to candidates located anywhere in the U.S.The Main ResponsibilitiesTrack organization penetration and gaps in targets within strategic accounts.Cultivate long-term relationships with customers, internal stakeholders, and colleagues.Interface with Sales & Customer Success teams to determine enablement needs.Strategy and execution of compelling customer journeys in support of customer relationship building, including renewals.Liaison with Customer Experience (CX) to align strategies and ensure a cohesive approach to securing and expanding customer relationships, enhancing personalized customer experiences, and ultimately driving business growth.Communicate and educate the sales team regarding new and planned marketing activities.Track lead flow to ensure timely follow-up by sales channels.Identify gaps in key personas and contact information within strategic accounts.Document campaigns and results for senior leadership and sellers.What We Look For in a Candidate4-7 years of experience in a high-tech B2B demand generation, ABM, or field marketing role.Bachelor's degree in Marketing, Business, or comparable education/experience.Attention to detail and discipline to follow established policies and processes.Experience building, launching, and reporting on campaigns using Marketo and Salesforce.Familiarity with the technical sales cycle and how to employ marketing communication strategies to nurture leads, drive adoption, and accelerate growth.Deep knowledge of demand generation mix including email marketing, direct mail, social media, online marketing, channel marketing, webinars.Motivated self-starter with a can-do attitude.Ability to partner with various teams and internal stakeholders to drive results.Excellent relationship management skills with the ability to build rapport and influence stakeholders.CompensationThe starting salary for this role differs based on the employee's primary work location. Employees typically do not start at the top of the range, though compensation depends on each individual's qualifications.Location Based Pay Ranges$94,420 - $125,890 in these states: AR ID KY LA ME MS NE SC SD$99,390 - $132,510 in these states: AL AZ FL GA IA IN KS MO MT ND NM OH OK PA TN UT VT WI WV WY$104,360 - $139,140 in these states: CO HI MI MN NC NH NV OR RI$109,330 - $145,770 in these states: AK CA CT DC DE IL MA MD NJ NY TX VA WAAs with the pay range variety that's based on the region of a country, specific offers are determined by various factors such as experience, education, skills, certifications, and other business needs.DisclaimerThe job responsibilities described above indicate the general nature and level of work performed by employees within this classification. It is not intended to include a comprehensive inventory of all duties and responsibilities for this job. Job duties and responsibilities are subject to change based on evolving business needs and conditions.
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