Blum Construction
Director of Marketing
Blum Construction, Winston Salem, North Carolina, United States, 27104
Blum Construction
offers unparalleled stability in the construction industry. Founded in 1923, we have weathered tough economic storms for nearly a century and have emerged as a stronger organization with each challenge. With offices in Winston-Salem, Greensboro, Asheville, Charlotte, and Raleigh, we build structures that transform communities through our work in higher education, senior living, healthcare, non-profits and many other sectors.We understand, very clearly, that it is our people who will enable us to be even stronger in our second century.Location:
Winston-Salem, NCJob ResponsibilitiesDeveloping and implementing marketing plans to enhance company presence and acquire new contracts within targeted markets.Promoting Blum as an attractive workplace to current and potential employees through strategic marketing efforts.Adjusting marketing strategies and budgets in response to analytical findings and company objectives.Leading and executing the production and maintenance of marketing materials for business development.Spearheading a digital marketing strategy across the company.Creating and supporting proposal submissions and interviews with leadership to generate standardized and customized materials.Documenting the company's history, processes, and projects to enhance future marketing materials.Ensuring that essential project information is organized and accessible for marketing purposes.Conducting research to understand industry trends, competitive landscapes, and potential clients.Maintaining a consistent corporate identity and messaging.Managing marketing projects to meet deadlines and achieve set milestones and metrics.Coordinating with the business development team to fulfill strategic objectives and customer engagement plans.Utilizing physical locations (e.g., project sites) as marketing assets to promote the brand.Building and maintaining a network of marketing subject matter experts.Committing to a deep understanding of the people, processes, and projects that define our marketing campaigns.Supervisory ResponsibilitiesDirect oversight of the marketing department, including marketing managers, coordinators, and graphic managers.Management of outsourced marketing and PR firms.ReportingDirectly reports to the President/CEO.Provides indirect reports to Vice Presidents for regional or sector-specific marketing initiatives.QualificationsBachelor’s degree in marketing, Public Relations, or related field; or equivalent experience.Proficient in CRM software (e.g., Unanet) and graphic design software (e.g., Adobe InDesign, Photoshop).Equal Opportunity Employer, including disabled and veterans.
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offers unparalleled stability in the construction industry. Founded in 1923, we have weathered tough economic storms for nearly a century and have emerged as a stronger organization with each challenge. With offices in Winston-Salem, Greensboro, Asheville, Charlotte, and Raleigh, we build structures that transform communities through our work in higher education, senior living, healthcare, non-profits and many other sectors.We understand, very clearly, that it is our people who will enable us to be even stronger in our second century.Location:
Winston-Salem, NCJob ResponsibilitiesDeveloping and implementing marketing plans to enhance company presence and acquire new contracts within targeted markets.Promoting Blum as an attractive workplace to current and potential employees through strategic marketing efforts.Adjusting marketing strategies and budgets in response to analytical findings and company objectives.Leading and executing the production and maintenance of marketing materials for business development.Spearheading a digital marketing strategy across the company.Creating and supporting proposal submissions and interviews with leadership to generate standardized and customized materials.Documenting the company's history, processes, and projects to enhance future marketing materials.Ensuring that essential project information is organized and accessible for marketing purposes.Conducting research to understand industry trends, competitive landscapes, and potential clients.Maintaining a consistent corporate identity and messaging.Managing marketing projects to meet deadlines and achieve set milestones and metrics.Coordinating with the business development team to fulfill strategic objectives and customer engagement plans.Utilizing physical locations (e.g., project sites) as marketing assets to promote the brand.Building and maintaining a network of marketing subject matter experts.Committing to a deep understanding of the people, processes, and projects that define our marketing campaigns.Supervisory ResponsibilitiesDirect oversight of the marketing department, including marketing managers, coordinators, and graphic managers.Management of outsourced marketing and PR firms.ReportingDirectly reports to the President/CEO.Provides indirect reports to Vice Presidents for regional or sector-specific marketing initiatives.QualificationsBachelor’s degree in marketing, Public Relations, or related field; or equivalent experience.Proficient in CRM software (e.g., Unanet) and graphic design software (e.g., Adobe InDesign, Photoshop).Equal Opportunity Employer, including disabled and veterans.
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