[ALDO] Senior Brand Marketing Officer

Work with Malls:Update/introduce and announce promotions and discounts with the Management board.Look for branding opportunities in the Trade Center.Propose cooperation programs with the Trade Center to increase sales efficiency of goods (e.g., outlet sales).Communication & PR:Build a communication plan to express brand voice to target customers (by booking PR, KOLs, video production, photoshoots, etc.).Create CRM Program:Develop strategies with current VIP customers to maintain and increase sales effectiveness and brand image.Formulate strategies to attract new VIP customers and enhance sales efficiency.Create GWP ideas and promotion plans to attract customers and increase sales efficiency.Partnership:Plan implementation with agencies and related departments to execute approved activities and budget.Create Trade MKT Program:Be responsible for the detailed implementation of activities.Manage Trade MKT for ALDO: gift giving, POS system setting, develop images & content for POSM, own a standard license Company and related items.MKT Activation:Create MKT activation to increase customer connection & experience with ALDO.Report and Analyze Results:Monthly report on VIP customers.Report on competitor activity.Analyze and report program marketing results.Others:Perform other support jobs as directed by the Marketing Manager.

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