cameo s.p.a.
Digital Marketing Specialist
cameo s.p.a., Naperville, Illinois, United States, 60564
Digital Marketing Specialist
Masterbrand & Community | Naperville | Full Time | Permanent
Wilton is a US heritage brand with a 95-year history in baking and decorating. Now fully integrated into the Dr. Oetker family, Wilton aspires to be the most influential and successful cake decorating brand. Learn more about Wilton at
www.wilton.com .
Job SummaryAre you a digital enthusiast with a craft for creating compelling online experiences? If you’re passionate about creativity within the digital realm and have a knack for managing email marketing and creating content, then we’d love for you to join our Masterbrand & Community team as a Digital Marketing Specialist.
In this role you will support, maintain, and enhance the integrity of Wilton’s digital properties, collaborating with eCommerce, IT, and Marketing teams to achieve business objectives. Key aspects of your responsibilities include development, curation, and optimization of digital content along with advancing the organization’s CRM efforts.
Essential Responsibilities
Develops, executes, and analyzes email and SMS communications plans, ensuring creative and strategic alignment with overarching brand strategy and marketing calendar.
Implements consumer journey mapping and audience segmentation strategies, A/B testing, and data-backed targeted campaigns for email and SMS, and provides detailed reporting on results.
Creates monthly, quarterly and annual reporting and analysis on CRM, collaborating with peers and agencies to provide integrated marketing insights that drive optimization of marketing programs.
Manages the creation and optimization of Wilton’s digital product content and enhanced content for eCommerce.
Oversees updates and maintenance of website integrations.
Manages agency execution of SEO strategies, providing actionable suggestions based on findings.
Other duties as assigned.
Education and Experience
A degree in Marketing, Communications, or a related field.
3+ years Digital Marketing experience in CPG is preferred.
Knowledge, Skills, and Abilities
Proficient in creating and reporting on email automation (experience with Salesforce Marketing Cloud (SFMC) and MailChimp platforms is preferred but not required).
Demonstrated experience with e-commerce platforms such as BigCommerce, Amazon, Walmart.com, Salsify/PIM, Widen/DAM, CRM, SMS, and Google Business Suite, including content requirements.
Strong content creation and copywriting skills.
Ability to make minor digital image, copy and video asset edits.
Strengths in critical thinking, analysis, problem-solving and project management.
Thrives in a fast-paced, multi-project environment.
Physical Demands
Professional office environment, sedentary in nature.
Routinely use standard office equipment such as laptop computers, monitors/keyboards, printers, and telephones.
Processes information and communicate effectively with others.
Wilton values an engaging in-person work environment with focus on cross-functional collaboration and problem solving. We also recognize the need for workplace flexibility. This is why Wilton offers a hybrid schedule with the ability to work half a day on Fridays.
Wilton is an equal employment opportunity employer. We attract and retain the best qualified people without regard to race, color, religion, national origin, gender, gender identity, sexual orientation, age, individuals with disability or veteran status as provided by law. Wilton Industries is an Equal Employment Opportunity Employer/Disability/Veteran.
For applicants or employees who are disabled or require a reasonable accommodation for any part of the application or hiring process, you may request assistance via email at
TalentAcquisition@wilton.com .
ContactWilton Industries Inc.Wilton Talent Acquisition Team800.794.5866E-mail:
TalentAcquisition@wilton.comwww.wilton.com/careers
#J-18808-Ljbffr
Masterbrand & Community | Naperville | Full Time | Permanent
Wilton is a US heritage brand with a 95-year history in baking and decorating. Now fully integrated into the Dr. Oetker family, Wilton aspires to be the most influential and successful cake decorating brand. Learn more about Wilton at
www.wilton.com .
Job SummaryAre you a digital enthusiast with a craft for creating compelling online experiences? If you’re passionate about creativity within the digital realm and have a knack for managing email marketing and creating content, then we’d love for you to join our Masterbrand & Community team as a Digital Marketing Specialist.
In this role you will support, maintain, and enhance the integrity of Wilton’s digital properties, collaborating with eCommerce, IT, and Marketing teams to achieve business objectives. Key aspects of your responsibilities include development, curation, and optimization of digital content along with advancing the organization’s CRM efforts.
Essential Responsibilities
Develops, executes, and analyzes email and SMS communications plans, ensuring creative and strategic alignment with overarching brand strategy and marketing calendar.
Implements consumer journey mapping and audience segmentation strategies, A/B testing, and data-backed targeted campaigns for email and SMS, and provides detailed reporting on results.
Creates monthly, quarterly and annual reporting and analysis on CRM, collaborating with peers and agencies to provide integrated marketing insights that drive optimization of marketing programs.
Manages the creation and optimization of Wilton’s digital product content and enhanced content for eCommerce.
Oversees updates and maintenance of website integrations.
Manages agency execution of SEO strategies, providing actionable suggestions based on findings.
Other duties as assigned.
Education and Experience
A degree in Marketing, Communications, or a related field.
3+ years Digital Marketing experience in CPG is preferred.
Knowledge, Skills, and Abilities
Proficient in creating and reporting on email automation (experience with Salesforce Marketing Cloud (SFMC) and MailChimp platforms is preferred but not required).
Demonstrated experience with e-commerce platforms such as BigCommerce, Amazon, Walmart.com, Salsify/PIM, Widen/DAM, CRM, SMS, and Google Business Suite, including content requirements.
Strong content creation and copywriting skills.
Ability to make minor digital image, copy and video asset edits.
Strengths in critical thinking, analysis, problem-solving and project management.
Thrives in a fast-paced, multi-project environment.
Physical Demands
Professional office environment, sedentary in nature.
Routinely use standard office equipment such as laptop computers, monitors/keyboards, printers, and telephones.
Processes information and communicate effectively with others.
Wilton values an engaging in-person work environment with focus on cross-functional collaboration and problem solving. We also recognize the need for workplace flexibility. This is why Wilton offers a hybrid schedule with the ability to work half a day on Fridays.
Wilton is an equal employment opportunity employer. We attract and retain the best qualified people without regard to race, color, religion, national origin, gender, gender identity, sexual orientation, age, individuals with disability or veteran status as provided by law. Wilton Industries is an Equal Employment Opportunity Employer/Disability/Veteran.
For applicants or employees who are disabled or require a reasonable accommodation for any part of the application or hiring process, you may request assistance via email at
TalentAcquisition@wilton.com .
ContactWilton Industries Inc.Wilton Talent Acquisition Team800.794.5866E-mail:
TalentAcquisition@wilton.comwww.wilton.com/careers
#J-18808-Ljbffr