Labster ApS
Product Marketing Manager, Healthcare
Labster ApS, Somerville, Massachusetts, us, 02145
Labster is seeking a Product Marketing Manager, Healthcare to oversee go-to-market strategy and establish product-market fit for our rapidly growing UbiSim product. UbiSim is a best-in-class immersive virtual reality simulation solution for nurse education.
This product marketing manager will play an integral role in shaping product strategy, creating positioning, managing launch plans, and driving growth for UbiSim.
To be successful in this critical role, this person will need to offer strong strategic acumen, a customer-centric mindset, and expert communication skills, both written and verbal. The ideal candidate will have a passion for Virtual Reality as a solution to supporting nursing simulation. This person must be able to collaborate well with product managers, growth marketers, customer success, sales, and engineering. This person must have strong industry knowledge of healthcare simulation, with specific background in nursing, healthcare technology, nurse education, or related fields.
Reporting to the Director of Product Marketing, this person will be a member of the Corporate Marketing organization and accountable for UbiSim revenue growth through customer acquisition and retention.Responsibilities:Develop and own market and product positioning, personas, and value propositions for UbiSim, our VR simulation solution for nurse training.
Lead go-to-market communications, messaging, plans, and product launches in the US Higher Education Nursing market.
Ensure that product messaging works within defined corporate messaging strategies by partnering with the communications team.
Partner with UbiSim product managers to shape the product roadmap and deliver high impact go-to-market launches.
Monitor, track, and interpret competitive developments on a regular, consistent basis.
Conduct and lead on-going research initiatives to understand customer needs, pain points, and industry trends. Act as the voice of the customer within the organization to inform product management decisions.
Author and maintain product-specific marketing materials, such as pitch decks, product-specific collateral, support articles, and user guides.
Work with customer marketing, sales, and customer success to write and deliver important customer information such as release notes, collateral, how-to guides, and training materials.
Partner with Revenue/Sales leaders to enable the sales organization and drive growth
Collaborate closely with fellow marketers to design and launch integrated marketing campaigns, develop creative, and ensure accurate content.
Establish key performance indicators (KPIs) and metrics to track the success of product marketing efforts.
Qualifications:Bachelor’s degree in Business, Marketing, or a related field
5+ years of experience in product marketing for B2B technology
3+ years of experience marketing for nursing, healthcare, medical or related products
Strong industry knowledge of healthcare simulation, with specific background in nursing, healthcare technology, nurse education, or related fields.
Exceptional written and verbal communication skills with an ability to articulate complex and technical concepts in a relatable manner
Strong project management skills with an ability to work cross-functionally with teams such as product management, sales, corporate communications, and customer success
Experience leading with market research and analysis initiatives
Strong analytical skills, with the ability to interpret data and offer recommendations
Highly organized, detail-oriented, and able to manage multiple projects simultaneously
Ability to work remotely in a fast-paced, dynamic team environment
Results-oriented mindset with strong business acumen
Willingness to travel 10 - 15% of the time to industry events and team meetings
Why Labster.We are Labster. Creators of virtual science lab software that makes learning engaging, effective and accessible to as many students as possible. We exist to empower the next generation of scientists to change the world.In the same way our technology empowers students, we thrive on an autonomous and innovative culture, ensuring that your work fits into your lifestyle.We encourage individual expression, boldly challenge how it’s always been done, and foster learning, creativity, and growth. How you work is in your control, balanced by the comfort of access to like-minded, inspiring people, when you need it.
What’s in it for you?Be a part of making science accessible and engaging to the world’s future scientists
Generous parental leave policy with a phased return to work program
Work with flexibility
Unlimited paid vacation (which we encourage you to actually take!)
Learning budget & freedom to decide what you learn!
Company-wide equity program
Opportunities to travel and meet your colleagues from around the world!
Access to free 1:1 therapy sessions and other mental health and wellbeing support tools through a membership with iFeel
Opportunity to get involved with our Women In STEM and LGBTQIA+ Employee Resource Groups!
Our commitment to all of youLabster, Inc. is proud to be an equal opportunity employer and complies with all applicable federal, state, and local fair employment practices laws. Labster strictly prohibits and does not tolerate discrimination against employees, applicants, or any other covered persons because of race, color, sex (including pregnancy), age, national origin or ancestry, ethnicity, religion, creed, sexual orientation, gender identity, status as a veteran, and basis of disability or any other federal, state or local protected class. This policy applies to all terms and conditions of employment, including, but not limited to, hiring, training, promotion, discipline, compensation, benefits, and termination of employment. Labster complies with the Americans with Disabilities Act (ADA), as amended by the ADA Amendments Act, and all applicable state or local law.
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This product marketing manager will play an integral role in shaping product strategy, creating positioning, managing launch plans, and driving growth for UbiSim.
To be successful in this critical role, this person will need to offer strong strategic acumen, a customer-centric mindset, and expert communication skills, both written and verbal. The ideal candidate will have a passion for Virtual Reality as a solution to supporting nursing simulation. This person must be able to collaborate well with product managers, growth marketers, customer success, sales, and engineering. This person must have strong industry knowledge of healthcare simulation, with specific background in nursing, healthcare technology, nurse education, or related fields.
Reporting to the Director of Product Marketing, this person will be a member of the Corporate Marketing organization and accountable for UbiSim revenue growth through customer acquisition and retention.Responsibilities:Develop and own market and product positioning, personas, and value propositions for UbiSim, our VR simulation solution for nurse training.
Lead go-to-market communications, messaging, plans, and product launches in the US Higher Education Nursing market.
Ensure that product messaging works within defined corporate messaging strategies by partnering with the communications team.
Partner with UbiSim product managers to shape the product roadmap and deliver high impact go-to-market launches.
Monitor, track, and interpret competitive developments on a regular, consistent basis.
Conduct and lead on-going research initiatives to understand customer needs, pain points, and industry trends. Act as the voice of the customer within the organization to inform product management decisions.
Author and maintain product-specific marketing materials, such as pitch decks, product-specific collateral, support articles, and user guides.
Work with customer marketing, sales, and customer success to write and deliver important customer information such as release notes, collateral, how-to guides, and training materials.
Partner with Revenue/Sales leaders to enable the sales organization and drive growth
Collaborate closely with fellow marketers to design and launch integrated marketing campaigns, develop creative, and ensure accurate content.
Establish key performance indicators (KPIs) and metrics to track the success of product marketing efforts.
Qualifications:Bachelor’s degree in Business, Marketing, or a related field
5+ years of experience in product marketing for B2B technology
3+ years of experience marketing for nursing, healthcare, medical or related products
Strong industry knowledge of healthcare simulation, with specific background in nursing, healthcare technology, nurse education, or related fields.
Exceptional written and verbal communication skills with an ability to articulate complex and technical concepts in a relatable manner
Strong project management skills with an ability to work cross-functionally with teams such as product management, sales, corporate communications, and customer success
Experience leading with market research and analysis initiatives
Strong analytical skills, with the ability to interpret data and offer recommendations
Highly organized, detail-oriented, and able to manage multiple projects simultaneously
Ability to work remotely in a fast-paced, dynamic team environment
Results-oriented mindset with strong business acumen
Willingness to travel 10 - 15% of the time to industry events and team meetings
Why Labster.We are Labster. Creators of virtual science lab software that makes learning engaging, effective and accessible to as many students as possible. We exist to empower the next generation of scientists to change the world.In the same way our technology empowers students, we thrive on an autonomous and innovative culture, ensuring that your work fits into your lifestyle.We encourage individual expression, boldly challenge how it’s always been done, and foster learning, creativity, and growth. How you work is in your control, balanced by the comfort of access to like-minded, inspiring people, when you need it.
What’s in it for you?Be a part of making science accessible and engaging to the world’s future scientists
Generous parental leave policy with a phased return to work program
Work with flexibility
Unlimited paid vacation (which we encourage you to actually take!)
Learning budget & freedom to decide what you learn!
Company-wide equity program
Opportunities to travel and meet your colleagues from around the world!
Access to free 1:1 therapy sessions and other mental health and wellbeing support tools through a membership with iFeel
Opportunity to get involved with our Women In STEM and LGBTQIA+ Employee Resource Groups!
Our commitment to all of youLabster, Inc. is proud to be an equal opportunity employer and complies with all applicable federal, state, and local fair employment practices laws. Labster strictly prohibits and does not tolerate discrimination against employees, applicants, or any other covered persons because of race, color, sex (including pregnancy), age, national origin or ancestry, ethnicity, religion, creed, sexual orientation, gender identity, status as a veteran, and basis of disability or any other federal, state or local protected class. This policy applies to all terms and conditions of employment, including, but not limited to, hiring, training, promotion, discipline, compensation, benefits, and termination of employment. Labster complies with the Americans with Disabilities Act (ADA), as amended by the ADA Amendments Act, and all applicable state or local law.
#J-18808-Ljbffr