Carter's Inc.
Customer Communications Specialist
Carter's Inc., Atlanta, Georgia, United States, 30383
QUESTIONNAIRE-6-3803
Serving the needs of all families with young children,
Carter’s Inc. is the largest North American apparel retailer exclusively for babies and young children, encompassing Carter’s, OshKosh B’gosh, Skip*Hop and Little Planet brands. Meaningful work, constant learning, genuine people, and a community guided by core values that promote inclusion and innovation is in everything we do. There are many reasons to build your career at Carter's.HOW YOU’LL MAKE AN IMPACT:The Customer Communications Specialist is an important member of the Owned Channels team & overall marketing team, responsible for owning quality assurance and email & mobile campaign deployment for Carter’s family of brands.Works as part of the Owned Channels operations team in combination with the email & mobile strategy teams, creative, development and CRM teams to create, deliver, track, optimize, and automate email marketing & mobile campaigns.This role reports to the Manager, Customer Communications and is based in our Atlanta Phipps Plaza office and is on-site 4 days a week.
Campaign Execution - 50%Own execution of manual and automated email, SMS and app push campaigns within Salesforce Marketing Cloud & Attentive Mobile platform, including:Quality assurance and change management for 20-25 email/mobile campaigns/weekAudience assignment and filter creationDeployment schedulingTesting executionCampaign monitoring, including matching deployment reporting to planned audience size and deliverabilityProject Management- 20%Coordinate with cross-functional partners to gather assets and requirements for 20-25 campaigns per week, with emphasis on automated journeysTrack assigned email & mobile campaigns throughout the development process via JiraAlong with Customer Communications manager, escalate and address campaign risksCollaboration - 30%Collaborate with MarTech partners ensure email technology is implemented correctly and functions within typical campaign cadenceCollaborate with marketing partners to support new initiatives and innovation within email & mobile campaigns; own necessary steps for executionSupport updates providing guidelines and status updates to key partnersAble to collaborate quickly and effectively to support business needsWE’D LOVE TO HEAR FROM YOU IF:Must have:Must be able to effectively manage multiple campaigns within specific deadlines. Know how to work independently and collaboratively as well as able to problem solve within a fast pace environmentStrong understanding of up-to-date marketing and email communication strategies and best practices around permission-based marketing, deliverability, personalization, segmentation, and SPAM, including CAN-SPAM laws and regulations.Preferred skills:Ability to multi-task and work efficiently under pressure with careful attention to detail is a mustUnderstanding of a strong promotional-cadence environmentSelf-motivated, organized and accountableHands-on, solution-oriented approachGreat eye for details where accuracy is imperativeTeam player mentality is a mustPreferred experience:3-5+ years of email marketing experience, ideally with a fast paced, high-volume email programExperience building campaigns in Salesforce Marketing CloudExperience in an agency and/or corporate marketing environment preferredRetail experience a plusCreative thinking, project management, leadership experience, excellent presentation & verbal skills
OUR TEAM MEMBERS:Lead Courageously: Have a strong sense of personal values that align with our Company valuesCollaborates Broadly: Build cooperation, trust, and thrive in a consensus driven environmentCustomer Focus: Proactively seek opportunities to leverage data and fact-based insights to serve customers and/or internal clientsDrive Growth: Set aggressive goals and implement plans preciselyCultivates Innovation:
Respectfully challenge the "we’ve always done it this way" mentality and explore new ways to achieve desired outcomes
MAKE A CAREER AT CARTER’S:Career Development: Success starts from within, and we have several paths from which you can choose to enhance your career evolution. From Carter’s University to Toastmasters to mentorship programs and more, we encourage you to utilize these tools to elevate your professional prowess.NOTE: This job description is not intended to be all-inclusive. The duties described may be changed or reassigned at the discretion of management, and the employee may be required to perform duties that are not listed in the job description.
Carters is committed to creating a diverse environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity, sexual orientation, national origin, genetics, disability, age, veteran status, or any other status protected by federal, state, or local law.
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Serving the needs of all families with young children,
Carter’s Inc. is the largest North American apparel retailer exclusively for babies and young children, encompassing Carter’s, OshKosh B’gosh, Skip*Hop and Little Planet brands. Meaningful work, constant learning, genuine people, and a community guided by core values that promote inclusion and innovation is in everything we do. There are many reasons to build your career at Carter's.HOW YOU’LL MAKE AN IMPACT:The Customer Communications Specialist is an important member of the Owned Channels team & overall marketing team, responsible for owning quality assurance and email & mobile campaign deployment for Carter’s family of brands.Works as part of the Owned Channels operations team in combination with the email & mobile strategy teams, creative, development and CRM teams to create, deliver, track, optimize, and automate email marketing & mobile campaigns.This role reports to the Manager, Customer Communications and is based in our Atlanta Phipps Plaza office and is on-site 4 days a week.
Campaign Execution - 50%Own execution of manual and automated email, SMS and app push campaigns within Salesforce Marketing Cloud & Attentive Mobile platform, including:Quality assurance and change management for 20-25 email/mobile campaigns/weekAudience assignment and filter creationDeployment schedulingTesting executionCampaign monitoring, including matching deployment reporting to planned audience size and deliverabilityProject Management- 20%Coordinate with cross-functional partners to gather assets and requirements for 20-25 campaigns per week, with emphasis on automated journeysTrack assigned email & mobile campaigns throughout the development process via JiraAlong with Customer Communications manager, escalate and address campaign risksCollaboration - 30%Collaborate with MarTech partners ensure email technology is implemented correctly and functions within typical campaign cadenceCollaborate with marketing partners to support new initiatives and innovation within email & mobile campaigns; own necessary steps for executionSupport updates providing guidelines and status updates to key partnersAble to collaborate quickly and effectively to support business needsWE’D LOVE TO HEAR FROM YOU IF:Must have:Must be able to effectively manage multiple campaigns within specific deadlines. Know how to work independently and collaboratively as well as able to problem solve within a fast pace environmentStrong understanding of up-to-date marketing and email communication strategies and best practices around permission-based marketing, deliverability, personalization, segmentation, and SPAM, including CAN-SPAM laws and regulations.Preferred skills:Ability to multi-task and work efficiently under pressure with careful attention to detail is a mustUnderstanding of a strong promotional-cadence environmentSelf-motivated, organized and accountableHands-on, solution-oriented approachGreat eye for details where accuracy is imperativeTeam player mentality is a mustPreferred experience:3-5+ years of email marketing experience, ideally with a fast paced, high-volume email programExperience building campaigns in Salesforce Marketing CloudExperience in an agency and/or corporate marketing environment preferredRetail experience a plusCreative thinking, project management, leadership experience, excellent presentation & verbal skills
OUR TEAM MEMBERS:Lead Courageously: Have a strong sense of personal values that align with our Company valuesCollaborates Broadly: Build cooperation, trust, and thrive in a consensus driven environmentCustomer Focus: Proactively seek opportunities to leverage data and fact-based insights to serve customers and/or internal clientsDrive Growth: Set aggressive goals and implement plans preciselyCultivates Innovation:
Respectfully challenge the "we’ve always done it this way" mentality and explore new ways to achieve desired outcomes
MAKE A CAREER AT CARTER’S:Career Development: Success starts from within, and we have several paths from which you can choose to enhance your career evolution. From Carter’s University to Toastmasters to mentorship programs and more, we encourage you to utilize these tools to elevate your professional prowess.NOTE: This job description is not intended to be all-inclusive. The duties described may be changed or reassigned at the discretion of management, and the employee may be required to perform duties that are not listed in the job description.
Carters is committed to creating a diverse environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity, sexual orientation, national origin, genetics, disability, age, veteran status, or any other status protected by federal, state, or local law.
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