Alfa Laval Mid Europe GmbH
Digital Marketing Specialist
Alfa Laval Mid Europe GmbH, Richmond, Virginia, United States, 23214
Digital Marketing SpecialistDigital Marketing Specialist
ApplyLocations: Richmond, VATime Type: Full timePosted on: Posted 4 Days AgoJob Requisition ID: JR0030455Every day, we get opportunities to make a positive impact – on our colleagues, partners, customers, and society. Together, we’re pioneering the solutions of the future and unlocking the full potential of precious resources. Trusted to act on initiative, we challenge conventional thinking to develop world-leading technologies that inspire progress in vital areas, including energy, food, water, and shipping.As we push forward, the innovative, open spirit that fuels our 140-year-old start-up culture and rapid growth also drives our personal growth. So, as we shape a more resourceful, less wasteful world, we build our careers too.About the jobAs an integral member of our team, you’ll play a pivotal role in marketing automation and email marketing efforts, with the opportunity to support SEO and web optimization.As a part of the team, you will:Perform the setup, implementation, and maintenance of marketing automation workflows.Collaborate with cross-functional teams to develop automated marketing campaigns that nurture leads and drive conversions.Identify opportunities for templates to support greater digital marketing efficiency in email marketing.Monitor and optimize automated campaigns to ensure optimal performance, troubleshoot issues, and suggest improvements based on data analysis.Maintain documentation of workflows and marketing automation processes related to set-up and execution, triggered or transactional messages, and subscription management workflows.Collaborate with web developers and designers to implement website changes aimed at improving user experience and conversion rates.Perform SEO updates to optimize landing pages and other website elements.Ensure workflow conversions align to the lead management process.What you know:You have a Bachelor’s degree in marketing, related field, or equivalent experience, and:Must have experience using Marketo Engage in a development role.Knowledge of email marketing quality tools (e.g., Email on Acid).Strong understanding of digital marketing principles and techniques.Basic knowledge of SEO and Analytics best practices and tools (e.g., Adobe Analytics, Google Analytics, Google Search Console, SEMrush).Excellent written and verbal communication skills.Analytical mindset with the ability to interpret data and translate it into actionable strategies.Detail-oriented with strong organizational and time management skills.Ability to work effectively both independently and as part of a team in a fast-paced environment.What’s in it for you?We offer a challenging position in an open and friendly environment where we help each other to develop and create value. Your work will have a true impact on Alfa Laval’s future success. Our benefits-eligible associates enjoy healthcare, dental and vision plans, a robust wellness program, generous 401(k), paid holidays, paid time off benefits, and more. At Alfa Laval, we carefully consider a wide range of factors to determine your total compensation package. We rely on market indicators and consider your specific job, background, skills, and experience to get it right. The base salary for this role is typically $69,000–84,000.Alfa Laval is an equal opportunity employer. We are committed to building an inclusive and diverse workforce. All employment is decided on the basis of qualifications, merit, or business need, without regard to race, color, religion, age, sex, sexual orientation, gender identity, national origin, disability, or protected veteran status.EEO/Vet/Disabled EmployerAbout Us
With the purpose of accelerating success for our customer, people, and planet, Alfa Laval has developed products since 1883. Alfa Laval is today a world leader within the key technology areas of heat transfer, separation, and fluid handling. Our company was founded on a single brilliant invention, and innovation remains at the heart of everything we do. With more than 3700 patents, we provide worldwide solutions in areas that are vital to society both today and for the future.As a member of our team, you thrive in a truly diverse and inclusive workplace based on care and empowerment. You are here to make a difference. Constantly building bridges to the future with sustainable solutions that have an impact on our planet’s most urgent problems. Making the world a better place. Every day.Meet our dedicated people who always go the extra mile.Or sign up for Job Alerts to stay in touch.
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ApplyLocations: Richmond, VATime Type: Full timePosted on: Posted 4 Days AgoJob Requisition ID: JR0030455Every day, we get opportunities to make a positive impact – on our colleagues, partners, customers, and society. Together, we’re pioneering the solutions of the future and unlocking the full potential of precious resources. Trusted to act on initiative, we challenge conventional thinking to develop world-leading technologies that inspire progress in vital areas, including energy, food, water, and shipping.As we push forward, the innovative, open spirit that fuels our 140-year-old start-up culture and rapid growth also drives our personal growth. So, as we shape a more resourceful, less wasteful world, we build our careers too.About the jobAs an integral member of our team, you’ll play a pivotal role in marketing automation and email marketing efforts, with the opportunity to support SEO and web optimization.As a part of the team, you will:Perform the setup, implementation, and maintenance of marketing automation workflows.Collaborate with cross-functional teams to develop automated marketing campaigns that nurture leads and drive conversions.Identify opportunities for templates to support greater digital marketing efficiency in email marketing.Monitor and optimize automated campaigns to ensure optimal performance, troubleshoot issues, and suggest improvements based on data analysis.Maintain documentation of workflows and marketing automation processes related to set-up and execution, triggered or transactional messages, and subscription management workflows.Collaborate with web developers and designers to implement website changes aimed at improving user experience and conversion rates.Perform SEO updates to optimize landing pages and other website elements.Ensure workflow conversions align to the lead management process.What you know:You have a Bachelor’s degree in marketing, related field, or equivalent experience, and:Must have experience using Marketo Engage in a development role.Knowledge of email marketing quality tools (e.g., Email on Acid).Strong understanding of digital marketing principles and techniques.Basic knowledge of SEO and Analytics best practices and tools (e.g., Adobe Analytics, Google Analytics, Google Search Console, SEMrush).Excellent written and verbal communication skills.Analytical mindset with the ability to interpret data and translate it into actionable strategies.Detail-oriented with strong organizational and time management skills.Ability to work effectively both independently and as part of a team in a fast-paced environment.What’s in it for you?We offer a challenging position in an open and friendly environment where we help each other to develop and create value. Your work will have a true impact on Alfa Laval’s future success. Our benefits-eligible associates enjoy healthcare, dental and vision plans, a robust wellness program, generous 401(k), paid holidays, paid time off benefits, and more. At Alfa Laval, we carefully consider a wide range of factors to determine your total compensation package. We rely on market indicators and consider your specific job, background, skills, and experience to get it right. The base salary for this role is typically $69,000–84,000.Alfa Laval is an equal opportunity employer. We are committed to building an inclusive and diverse workforce. All employment is decided on the basis of qualifications, merit, or business need, without regard to race, color, religion, age, sex, sexual orientation, gender identity, national origin, disability, or protected veteran status.EEO/Vet/Disabled EmployerAbout Us
With the purpose of accelerating success for our customer, people, and planet, Alfa Laval has developed products since 1883. Alfa Laval is today a world leader within the key technology areas of heat transfer, separation, and fluid handling. Our company was founded on a single brilliant invention, and innovation remains at the heart of everything we do. With more than 3700 patents, we provide worldwide solutions in areas that are vital to society both today and for the future.As a member of our team, you thrive in a truly diverse and inclusive workplace based on care and empowerment. You are here to make a difference. Constantly building bridges to the future with sustainable solutions that have an impact on our planet’s most urgent problems. Making the world a better place. Every day.Meet our dedicated people who always go the extra mile.Or sign up for Job Alerts to stay in touch.
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