Modern Animal
Paid Marketing Manager
Modern Animal, Los Angeles, California, United States, 90079
As our Paid Marketing Manager, you’ll drive the way we connect with pet owners to grow Modern Animal’s active member base. Leveraging skills in performance marketing, experimentation, and full funnel optimization, you’ll build scalable digital marketing campaigns from the ground up that reach, convert and activate new members.The ideal candidate has a strong paid media background and analytical/organized mindset, with particular expertise in paid social and search marketing. You have launched high-impact paid media campaigns that drove measurable results, and have proven experience working with technical teams to address gaps in the overall conversion funnel. You deeply understand how to leverage performance channels to reach new audiences and build an enduring brand, and adopt a customer-obsessed approach to marketing messages. Most importantly, you’re eager to roll up your sleeves to bring our mission to life as we grow.This role reports directly to the Sr. Growth Marketing Manager and will work from our headquarters in Culver City, CA, with flexibility for remote work during set days of the week.In This Role, You Will
Own the end-to-end development and execution of paid social and search campaigns to acquire new customers for new and existing clinics against performance targets.Drive the creative development of our performance campaigns, clearly briefing in Content/Creative team and partnering closely on the final delivery.Identify and launch improvements to the Modern Animal website to drive performance results, including building/developing custom landing pages.Build and deliver on a robust growth and test plan across paid channels and web touchpoints to drive tangible, measurable outcomes.Develop a deep understanding of our paid marketing funnel, conversion journeys, and attribution.Use data-driven insights to prioritize, lead, and implement new solutions that cost-effectively drive member conversion and volume.Evolve and iterate upon the Growth Marketing paid marketing playbook that enables robust market expansion, including testing/scaling new digital marketing channels.Why You’d Be a Great Fit
Minimum 3-4 years of relevant B2C growth or performance marketing experience, preferably growing a significant customer base in a startup environment.Demonstrated experience in digital marketing programs and technologies (SEM, Paid Social, Display) – Meta Ads advertising experience is a must.Strong experience with marketing attribution and conversion tracking, Google Analytics, and other marketing measurement tools.Passion for developing best-in-class campaigns and creative. Strong copywriting skills.Ability to work efficiently, prioritize, and manage multiple projects under tight deadlines.Biased to action in iterative processes, willing to tackle problems hands-on and get things done.Excellent verbal and written communication skills.Strong analytical and quantitative skills — knowledge of SQL is a strong plus but not required.Based in Los Angeles, or willing to relocate.What You Can Expect From Us
Excellent medical, vision, & dental coverage with various options to choose from.Free membership to One Medical for primary care.Access to behavioral and mental health services through Ginger.401k savings plan with a company match.Flexible time off & paid parental leave.Free membership to Modern Animal for your pets and discounts on additional services.A collaborative team who has your back.The pay range for this position is $107,000 - $131,000 per year; however, base pay offered may vary depending on job-related knowledge, skills, and experience. A sign-on bonus and equity grant units may be provided as part of the compensation package, in addition to a full range of medical, financial, and/or other benefits, dependent on the position offered. This information is provided per the California Pay Transparency Act. Base pay information is based on geographic location.We believe an equitable and inclusive work environment and a diverse, empowered team are key to achieving our mission. We’re not looking for candidates who are “culture fits.” We’re looking for candidates who can expand our culture and challenge business as usual. We strive to foster an environment where all staff can bring their whole selves to work, by their own definition, and we strive to provide all candidates with an equitable and accessible recruitment process.We provide equal employment opportunities to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, sexual orientation, gender identity or expression, veteran status, or genetics.In addition to federal law requirements, we comply with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities.This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.If we can offer accommodations for you in the recruitment process, or if you have feedback on how to make our recruiting more equitable or accessible, please let us know!
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Own the end-to-end development and execution of paid social and search campaigns to acquire new customers for new and existing clinics against performance targets.Drive the creative development of our performance campaigns, clearly briefing in Content/Creative team and partnering closely on the final delivery.Identify and launch improvements to the Modern Animal website to drive performance results, including building/developing custom landing pages.Build and deliver on a robust growth and test plan across paid channels and web touchpoints to drive tangible, measurable outcomes.Develop a deep understanding of our paid marketing funnel, conversion journeys, and attribution.Use data-driven insights to prioritize, lead, and implement new solutions that cost-effectively drive member conversion and volume.Evolve and iterate upon the Growth Marketing paid marketing playbook that enables robust market expansion, including testing/scaling new digital marketing channels.Why You’d Be a Great Fit
Minimum 3-4 years of relevant B2C growth or performance marketing experience, preferably growing a significant customer base in a startup environment.Demonstrated experience in digital marketing programs and technologies (SEM, Paid Social, Display) – Meta Ads advertising experience is a must.Strong experience with marketing attribution and conversion tracking, Google Analytics, and other marketing measurement tools.Passion for developing best-in-class campaigns and creative. Strong copywriting skills.Ability to work efficiently, prioritize, and manage multiple projects under tight deadlines.Biased to action in iterative processes, willing to tackle problems hands-on and get things done.Excellent verbal and written communication skills.Strong analytical and quantitative skills — knowledge of SQL is a strong plus but not required.Based in Los Angeles, or willing to relocate.What You Can Expect From Us
Excellent medical, vision, & dental coverage with various options to choose from.Free membership to One Medical for primary care.Access to behavioral and mental health services through Ginger.401k savings plan with a company match.Flexible time off & paid parental leave.Free membership to Modern Animal for your pets and discounts on additional services.A collaborative team who has your back.The pay range for this position is $107,000 - $131,000 per year; however, base pay offered may vary depending on job-related knowledge, skills, and experience. A sign-on bonus and equity grant units may be provided as part of the compensation package, in addition to a full range of medical, financial, and/or other benefits, dependent on the position offered. This information is provided per the California Pay Transparency Act. Base pay information is based on geographic location.We believe an equitable and inclusive work environment and a diverse, empowered team are key to achieving our mission. We’re not looking for candidates who are “culture fits.” We’re looking for candidates who can expand our culture and challenge business as usual. We strive to foster an environment where all staff can bring their whole selves to work, by their own definition, and we strive to provide all candidates with an equitable and accessible recruitment process.We provide equal employment opportunities to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, sexual orientation, gender identity or expression, veteran status, or genetics.In addition to federal law requirements, we comply with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities.This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.If we can offer accommodations for you in the recruitment process, or if you have feedback on how to make our recruiting more equitable or accessible, please let us know!
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