CINC Systems
Product Marketing Manager
CINC Systems, Duluth, Georgia, United States, 30155
Product Marketing Manager
The Product Marketing Manager will lead the go-to-market strategy and product life cycle management of all product offerings and payments at CINC Systems. As a trusted partner of our Product Management and Development teams, this role ensures the development of a deeper market understanding of customer needs and buying preferences, improved value proposition, and messaging. Ultimately, you will be responsible for planning, implementing, and managing the overall product marketing strategy to drive awareness, adoption, and growth.Responsibilities
Contribute to the development and execution of an annual integrated marketing plan by defining product marketing activity (e.g., content creation, sales enablement, market analysis, etc.) required to support upstream and downstream marketing efforts.Develop ongoing adoption plans to ensure the continued growth of new and existing solutions.Create and maintain messaging guide/solution playbooks to support the definition of, as well as the features, benefits, and associated value of, our products to guide the creation of client-facing assets.Build out the ideal customer profile and total relevant market of each product offering to inspire all incoming campaigns.Build and execute campaigns for new product launches and product adoption strategies.Work with third party agencies to develop compelling messaging and corresponding assets.Develop a sales enablement strategy, plan, and tools intended to communicate our products' value proposition and economic benefits to clients and prospective clients.Lead efforts with Product Management and Marketing colleagues to ensure that adequate tools, content, and training are developed alongside developing the product for conducting client presentations and demos.Participate in the preparation of business cases in support of new product opportunities.Collaborate closely with the Product Management and Development teams to ensure that unmet needs are addressed and market input is translated into market and, ultimately, product requirements.Qualifications
Valuable experience in product marketing or a related field.Proven track record managing cross-functional relations, especially with Product Management and Development teams.Previous experience working with – and presenting in front of – senior executives.Experience in payments and fintech strongly preferred.Experience with CRM software and Marketing Automation (Salesforce and Hubspot preferred).Comfortable with MS Excel (analyzing spreadsheets and charts) as well as Microsoft PowerPoint.Company information: CINC Systems is the ultimate powerhouse in Community Association Management, providing software platform designed for companies who manage homeowner and condo associations. #GetInCINC
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The Product Marketing Manager will lead the go-to-market strategy and product life cycle management of all product offerings and payments at CINC Systems. As a trusted partner of our Product Management and Development teams, this role ensures the development of a deeper market understanding of customer needs and buying preferences, improved value proposition, and messaging. Ultimately, you will be responsible for planning, implementing, and managing the overall product marketing strategy to drive awareness, adoption, and growth.Responsibilities
Contribute to the development and execution of an annual integrated marketing plan by defining product marketing activity (e.g., content creation, sales enablement, market analysis, etc.) required to support upstream and downstream marketing efforts.Develop ongoing adoption plans to ensure the continued growth of new and existing solutions.Create and maintain messaging guide/solution playbooks to support the definition of, as well as the features, benefits, and associated value of, our products to guide the creation of client-facing assets.Build out the ideal customer profile and total relevant market of each product offering to inspire all incoming campaigns.Build and execute campaigns for new product launches and product adoption strategies.Work with third party agencies to develop compelling messaging and corresponding assets.Develop a sales enablement strategy, plan, and tools intended to communicate our products' value proposition and economic benefits to clients and prospective clients.Lead efforts with Product Management and Marketing colleagues to ensure that adequate tools, content, and training are developed alongside developing the product for conducting client presentations and demos.Participate in the preparation of business cases in support of new product opportunities.Collaborate closely with the Product Management and Development teams to ensure that unmet needs are addressed and market input is translated into market and, ultimately, product requirements.Qualifications
Valuable experience in product marketing or a related field.Proven track record managing cross-functional relations, especially with Product Management and Development teams.Previous experience working with – and presenting in front of – senior executives.Experience in payments and fintech strongly preferred.Experience with CRM software and Marketing Automation (Salesforce and Hubspot preferred).Comfortable with MS Excel (analyzing spreadsheets and charts) as well as Microsoft PowerPoint.Company information: CINC Systems is the ultimate powerhouse in Community Association Management, providing software platform designed for companies who manage homeowner and condo associations. #GetInCINC
#J-18808-Ljbffr