Cardinal Health
Content Marketing Manager, Specialty Medical Products
Cardinal Health, Gates-North Gates, New York, United States,
What Content Marketing contributes to Cardinal Health
The Content Marketing team is responsible for partnering with marketing and cross functional teams across the Medical Segment organization to deploy, measure and optimize omnichannel marketing strategies used to attract, engage and retain an audience. We do this by creating and sharing valuable, relevant and consistent content to establish expertise, promote brand awareness and drive demand.
Job Summary
We are looking for a Content Marketing Manager that specifically supports the Specialty Medical Products marketing teams. The Content Marketing Manager will be responsible for supporting the recommendation, execution and deployment of cohesive content marketing strategies based on business objectives. The ideal candidate will have digital marketing experience, a positive attitude and be highly motivated. This individual will report to the Senior Content Marketing Manager who will provide supportive guidance over the content strategies the Manager proposes and will be expected to work on projects of medium to high complexity.
Responsibilities
Partner with the Specialty Medical Products organization to develop thoughtful omnichannel campaigns to help achieve strategic goals
Drive global content strategy to ensure consistent communication about our products around the world
Work with multiple cross functional partners to execute end-to-end content development and strategic deployment including management of the copy clearance process
Apply excellent digital marketing expertise by identifying, executing and/or managing digital tactics/channels including email, SEO/SEM, social media, programmatic and native advertising
Establish KPIs for content strategies to optimize spend, track campaign performance and ultimately measure ROI
Capture, review and recommend actionable optimizations related to content performance metrics
Exemplify excellent project management skills to deliver projects on time
Provide SG&A budget planning consultation and spend management support for content marketing efforts
Develop creative briefs for content marketing efforts
Craft SOWs and manage relationships with agencies
Drive content marketing best practice and process improvement
Evaluate emerging technologies and provide thought leadership and perspective for adoption where appropriate
Collaborate with internal teams and vendor partners to achieve desired results
Qualifications
B.S. degree in Marketing or related field, or equivalent work experience, preferred
4+ years of experience in related field, preferred
2 - 5 years of digital marketing experience, either in-house or at an agency/consultancy.
Medical device, healthcare marketing, advertising agency, and/or product management experience, preferred
Technical skills
Proficient with Microsoft Office products, including but not limited to Word, Excel, Outlook and PowerPoint
Digital marketing experience, either in-house or at an agency/consultancy highly preferred
Experience in Pardot, Sales Cloud and Salesforce Marketing Cloud
Basic understanding of HTML, CSS and Amp script
Basic Photoshop and Dreamweaver experience
Proficient computer skills and understanding of project management systems (e.g., Workfront, Sharepoint and Microsoft Teams), preferred
Experience with managing industry trade pubs, webinars, etc. preferred
Understanding of HTML, CSS and Amp script, preferred
Content development experience in healthcare preferred
Strong financial acumen with experience managing project budgets
Soft skills
Excellent written and verbal communication skills
Excellent presentation skills – ability to create and give PowerPoint based presentations
Detail oriented, highly organized with exceptional project management skills
Ability to work well independently and within a team setting, including across multiple internal teams and geographies
Skilled at working effectively with cross-functional teams in a matrixed organization
Capable of multi-tasking and prioritization to deliver on business commitments in a fast-paced environment
Experience managing multiple projects and deadlines at one time
Strong problem-solving skills and willingness to roll up sleeves to get the job done
Other
Ability to travel 10-15% of the time
What is expected of you and others at this level
Applies comprehensive knowledge and a thorough understanding of concepts, principles and technical capabilities to perform varied tasks and execute projects
Strong understanding of digital marketing principles, lead generation in B2B, audience segmentation, and various channels for digital marketing.
May contribute to the development of policies and procedures
Works on complex projects of large scope
Develops technical solutions to a wide range of difficult problems
Completes work independently; receives general guidance on new projects
Work reviewed for purpose of meeting objectives
May act as a mentor to less experienced colleagues
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The Content Marketing team is responsible for partnering with marketing and cross functional teams across the Medical Segment organization to deploy, measure and optimize omnichannel marketing strategies used to attract, engage and retain an audience. We do this by creating and sharing valuable, relevant and consistent content to establish expertise, promote brand awareness and drive demand.
Job Summary
We are looking for a Content Marketing Manager that specifically supports the Specialty Medical Products marketing teams. The Content Marketing Manager will be responsible for supporting the recommendation, execution and deployment of cohesive content marketing strategies based on business objectives. The ideal candidate will have digital marketing experience, a positive attitude and be highly motivated. This individual will report to the Senior Content Marketing Manager who will provide supportive guidance over the content strategies the Manager proposes and will be expected to work on projects of medium to high complexity.
Responsibilities
Partner with the Specialty Medical Products organization to develop thoughtful omnichannel campaigns to help achieve strategic goals
Drive global content strategy to ensure consistent communication about our products around the world
Work with multiple cross functional partners to execute end-to-end content development and strategic deployment including management of the copy clearance process
Apply excellent digital marketing expertise by identifying, executing and/or managing digital tactics/channels including email, SEO/SEM, social media, programmatic and native advertising
Establish KPIs for content strategies to optimize spend, track campaign performance and ultimately measure ROI
Capture, review and recommend actionable optimizations related to content performance metrics
Exemplify excellent project management skills to deliver projects on time
Provide SG&A budget planning consultation and spend management support for content marketing efforts
Develop creative briefs for content marketing efforts
Craft SOWs and manage relationships with agencies
Drive content marketing best practice and process improvement
Evaluate emerging technologies and provide thought leadership and perspective for adoption where appropriate
Collaborate with internal teams and vendor partners to achieve desired results
Qualifications
B.S. degree in Marketing or related field, or equivalent work experience, preferred
4+ years of experience in related field, preferred
2 - 5 years of digital marketing experience, either in-house or at an agency/consultancy.
Medical device, healthcare marketing, advertising agency, and/or product management experience, preferred
Technical skills
Proficient with Microsoft Office products, including but not limited to Word, Excel, Outlook and PowerPoint
Digital marketing experience, either in-house or at an agency/consultancy highly preferred
Experience in Pardot, Sales Cloud and Salesforce Marketing Cloud
Basic understanding of HTML, CSS and Amp script
Basic Photoshop and Dreamweaver experience
Proficient computer skills and understanding of project management systems (e.g., Workfront, Sharepoint and Microsoft Teams), preferred
Experience with managing industry trade pubs, webinars, etc. preferred
Understanding of HTML, CSS and Amp script, preferred
Content development experience in healthcare preferred
Strong financial acumen with experience managing project budgets
Soft skills
Excellent written and verbal communication skills
Excellent presentation skills – ability to create and give PowerPoint based presentations
Detail oriented, highly organized with exceptional project management skills
Ability to work well independently and within a team setting, including across multiple internal teams and geographies
Skilled at working effectively with cross-functional teams in a matrixed organization
Capable of multi-tasking and prioritization to deliver on business commitments in a fast-paced environment
Experience managing multiple projects and deadlines at one time
Strong problem-solving skills and willingness to roll up sleeves to get the job done
Other
Ability to travel 10-15% of the time
What is expected of you and others at this level
Applies comprehensive knowledge and a thorough understanding of concepts, principles and technical capabilities to perform varied tasks and execute projects
Strong understanding of digital marketing principles, lead generation in B2B, audience segmentation, and various channels for digital marketing.
May contribute to the development of policies and procedures
Works on complex projects of large scope
Develops technical solutions to a wide range of difficult problems
Completes work independently; receives general guidance on new projects
Work reviewed for purpose of meeting objectives
May act as a mentor to less experienced colleagues
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