Wurth Elektronik
Manager/ Team Manager Marketing
Wurth Elektronik, Watertown, South Dakota, United States, 57201
Responsibilities:Formulate and direct marketing activities and policies to promote products, services, and general brand awareness in the market.Direct the hiring, training, and performance evaluations of marketing staff and oversee their daily activities.Initiate and oversee promotional activities, advertising, events, and materials to market company products and services.Consult with product management and sales to gain advice regarding the types of products or services expected to be in demand.Monitor selection of products and services to be displayed at customer events.Coordinate all trademark distribution and use.Provide guidance in the creation, editing, and layout management of company literature such as brochures, presentations, social media, and video for internal and external communication.Oversee search, evaluation of, and management of suppliers as needed to conduct and enhance day-to-day activity and capability of the department.Initiate and maintain short- and long-term project planning.Oversee all public relations activity including press activity and social media to ensure corporate identity and consistent content and message.Responsible for ensuring corporate design and appropriate logo usage on all official company material and displays.Actively develop and implement inbound marketing strategy and activities and review and evaluate effectiveness. Expand and adapt outreach efforts with consideration to changes in customer behavior.Continuously review and optimize department processes and work methods.Actively live and reinforce the company culture within the team and across departments.Serve as company media spokesperson in cooperation with Presidents, or on their behalf.
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