Tyson Foods
Director Marketing- RVAP
Tyson Foods, Springdale, Arkansas, us, 72766
Job Details:
The Director Marketing RVAP is accountable for strategy and execution for select Tyson brand categories and/or other poultry categories. As a key member of the Marketing team at Tyson Foods, you will have the opportunity to build the future of Tyson. Our portfolio provides an opportunity to have a diverse set of career experiences while being uniquely positioned to reshape what it means to feed our world. Today, we not only have the fastest-growing portfolio of protein-centric brands, we offer greater transparency into everything we do. The Director is a seasoned professional, who will be a key contributor to growth plans, and the cross-functional team and business leaders will rely on you to master the consumer, brand, and marketplace to deliver meaningful growth. This role will sharpen your leadership, execution, strategic thinking, and creative skills and expose you to industry-leading brands, resources, and colleagues.Responsibilities:
Lead strategy, develop and deliver business objectives and marketing plans, reflecting overall corporate goals, and execute on plans to deliver against brand, financial, and share objectives.Monitor performance measurements to ensure brand is tracking against goals; recommend and implement corrective actions as needed.Analyze data to identify insights and translate into business initiatives and/or actionable tasks to drive results.Lead development and execution of marketing strategies including positioning, communication strategies, advertising, and consumer promotion initiatives.Direct agency partners as required to ensure effective and efficient translation of marketing strategies into activation plans.Lead development and execution of product line extension and packaging innovation plans including business proposal and approval, concept development, feasibility validation, product and packaging R&D, customer sell-in, and tracking of in-market performance.Partner with innovation, channels, and customer business teams to develop and execute innovation plans including business proposal and approval, concept development, feasibility validation, product and packaging R&D, customer sell-in, and tracking of in-market performance.Work hand-in-hand with the sales organization to understand and integrate customer strategies in business and brand plans.Manage monthly volume forecast for assigned brand/categories, coordinating between demand and supply planning to deliver best-in-class forecast accuracy.Proactively work with Sales Strategy and Planning partners to ensure forecast accuracy, maximization of opportunities, and development of plans to deliver against objectives.Manage brand budget including media, design, and sales sample spending for assigned product responsibility.Create a culture of collaboration and trust across a broad and complex cross-functional team, which includes Consumer Insights, Culinary, R&D, Operations, Finance, Category & Brand Marketing, Revenue Management, Enterprise Strategy, Sales, and Channel Marketing, in addition to Business Unit stakeholders. Act as a role model for working across segments, functions, and teams.Requirements:
Education:
An MBA or equivalent education/experience is required.Experience:
Requires 7 years of relevant marketing experience with demonstrated P&L ownership; CPG industry experience is preferred.Special Skills:
Demonstrated strong analytical and strategic thinking skills are required; strong communication and presentation skills are required; strong collaborator with a demonstrated ability to lead cross-functional teams; proven ability to effectively manage multiple projects in a dynamic environment is required. Experience with Nielsen and/or IRI is preferred.Supervisory Skills:
This position will lead a team.Travel:
Some degree of travel, including customer visits, plant visits, conferences, trade events.Location:
This position will be based out of Tyson’s Corporate Headquarters in Springdale, Arkansas. This role is not eligible for remote/hybrid schedules.Relocation assistance may be provided for those candidates that meet the Tyson Relocation policy guidelines.Relocation Assistance Eligible:
NoWork Shift:
1ST SHIFT (United States of America)Tyson is an Equal Opportunity/Affirmative Action Employer. All qualified applicants will be considered without regard to race, national origin, color, religion, age, genetics, sex, sexual orientation, gender identity, disability, or veteran status. We provide our team members and their families with paid time off; 401(k) plans; affordable health, life, dental, vision, and prescription drug benefits; and more.
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The Director Marketing RVAP is accountable for strategy and execution for select Tyson brand categories and/or other poultry categories. As a key member of the Marketing team at Tyson Foods, you will have the opportunity to build the future of Tyson. Our portfolio provides an opportunity to have a diverse set of career experiences while being uniquely positioned to reshape what it means to feed our world. Today, we not only have the fastest-growing portfolio of protein-centric brands, we offer greater transparency into everything we do. The Director is a seasoned professional, who will be a key contributor to growth plans, and the cross-functional team and business leaders will rely on you to master the consumer, brand, and marketplace to deliver meaningful growth. This role will sharpen your leadership, execution, strategic thinking, and creative skills and expose you to industry-leading brands, resources, and colleagues.Responsibilities:
Lead strategy, develop and deliver business objectives and marketing plans, reflecting overall corporate goals, and execute on plans to deliver against brand, financial, and share objectives.Monitor performance measurements to ensure brand is tracking against goals; recommend and implement corrective actions as needed.Analyze data to identify insights and translate into business initiatives and/or actionable tasks to drive results.Lead development and execution of marketing strategies including positioning, communication strategies, advertising, and consumer promotion initiatives.Direct agency partners as required to ensure effective and efficient translation of marketing strategies into activation plans.Lead development and execution of product line extension and packaging innovation plans including business proposal and approval, concept development, feasibility validation, product and packaging R&D, customer sell-in, and tracking of in-market performance.Partner with innovation, channels, and customer business teams to develop and execute innovation plans including business proposal and approval, concept development, feasibility validation, product and packaging R&D, customer sell-in, and tracking of in-market performance.Work hand-in-hand with the sales organization to understand and integrate customer strategies in business and brand plans.Manage monthly volume forecast for assigned brand/categories, coordinating between demand and supply planning to deliver best-in-class forecast accuracy.Proactively work with Sales Strategy and Planning partners to ensure forecast accuracy, maximization of opportunities, and development of plans to deliver against objectives.Manage brand budget including media, design, and sales sample spending for assigned product responsibility.Create a culture of collaboration and trust across a broad and complex cross-functional team, which includes Consumer Insights, Culinary, R&D, Operations, Finance, Category & Brand Marketing, Revenue Management, Enterprise Strategy, Sales, and Channel Marketing, in addition to Business Unit stakeholders. Act as a role model for working across segments, functions, and teams.Requirements:
Education:
An MBA or equivalent education/experience is required.Experience:
Requires 7 years of relevant marketing experience with demonstrated P&L ownership; CPG industry experience is preferred.Special Skills:
Demonstrated strong analytical and strategic thinking skills are required; strong communication and presentation skills are required; strong collaborator with a demonstrated ability to lead cross-functional teams; proven ability to effectively manage multiple projects in a dynamic environment is required. Experience with Nielsen and/or IRI is preferred.Supervisory Skills:
This position will lead a team.Travel:
Some degree of travel, including customer visits, plant visits, conferences, trade events.Location:
This position will be based out of Tyson’s Corporate Headquarters in Springdale, Arkansas. This role is not eligible for remote/hybrid schedules.Relocation assistance may be provided for those candidates that meet the Tyson Relocation policy guidelines.Relocation Assistance Eligible:
NoWork Shift:
1ST SHIFT (United States of America)Tyson is an Equal Opportunity/Affirmative Action Employer. All qualified applicants will be considered without regard to race, national origin, color, religion, age, genetics, sex, sexual orientation, gender identity, disability, or veteran status. We provide our team members and their families with paid time off; 401(k) plans; affordable health, life, dental, vision, and prescription drug benefits; and more.
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