Progress Rail, A Caterpillar Company
Director, Marketing, Communications and Industrial Relations
Progress Rail, A Caterpillar Company, Albertville, Alabama, United States, 35951
Job Purpose
Creates, implements and executes the overall business-to-business marketing and internal- and external- communications strategy for Rail Division to increase sales, establish brand awareness and consistency, and drive employee engagement. Manages, supports and implements advocacy activities involving the company’s industrial priorities, regulatory compliance and other interests and provides strategic advice to company leaders.Req ID9601BRWork Location OptionsAlbertville, AL - Eligible for relocation assistanceCityAlbertvilleStateAlabamaCompany DescriptionRailroads transport goods and people millions of miles every day. At Progress Rail, we believe in going the distance with them. We are looking for talented and innovative team players to address the challenges of the rail industry today, ensuring success for the future. Build a long-term career with opportunities for growth and advancement as part of a vibrant network of close to 200 global locations. Our innovative team members work together to forge the bridge between ideas and success!As a Caterpillar company, Progress Rail is an integrated rolling stock and infrastructure provider, delivering a full range of products and services to domestic and international railroad customers. Our customers enjoy one-stop shopping and comprehensive railway solutions – whether it rolls on the rail or is the rail itself. From locomotives, transit, freight cars and engines, to tracks, signals and advanced technology, we ensure customers can count on us to meet their needs.Key Job ElementsApply a deep understanding of the company, its products and the global rail industry to analyze market trends and data, identify product and service positioning opportunities and develop strategies to effectively communicate the customer value proposition;Collaborate closely with business unit leaders to understand both short- and long-term strategic goals and priorities, as well as to develop a deep understanding of Rail Division’s products and services; and develop and implement an overall marketing and industrial relations strategy to achieve those objectives;Gather, analyze and report information on industry, customer and competitive activities as well as market structure and trends to Rail Division business unit leaders;Develop long-term relationships with key industrial leaders in pursuit of advancing corporate objectives and seek opportunities to mitigate risks that may negatively impact the company;Build relationships and serve as the primary liaison with coalitions and industry associations composed of companies with similar interests and viewpoints on important matters; leveraging them in support of company priorities and developing and implementing advocacy strategies;Collaborate on legislative and regulatory strategies to advocate public policy goals and demonstrate key political acumen and engagement;Identify, analyze and monitor legislative actions and regulations with potential impact to the organization and engage respective business units to further analyze and develop response with company leaders;Lead marketing strategy, trade show and event support, digital marketing content creation, creative development, public relations and employee communications;Manage multiple media communications programs to promote Rail Division’s products and organizational presence in marketplaces consistent with organizational objectives;Develop the marketing mix across various channels including public relations, social media, events, media strategies, trade shows, etc.;Coordinate the company’s employee engagement efforts;Develop and implement employee communications strategies, including email, website, digital signage, and presentation materials to deliver key messages;Develops ROI metrics and dashboards to measure and improve effectiveness of all marketing and industrial relations efforts.Education / TrainingCollege (B.S.) degree from an accredited university.Qualifications And Experience10+ years experience in business-to-business marketing, communications strategy and sales;Extensive knowledge and experience within the rail industry preferred;Experience with industrial relations.Skills needed : Customer Focus, Effective Communications, Problem Solving, Relationship Management, Judgment and Decision Making, Creativity, Strategic Thinking, Promotion and Marketing Communications.BenefitsCompetitive Salary401(k) plan with up to 6% company match (no waiting period with immediate vesting)Medical/Dental/Vision/Life/Disability InsuranceSupplemental Accident, Critical Care, and Hospital Insurance available along with an HDHP and HSA with seed moneyFlexible Spending AccountsPaid VacationPaid HolidaysPaid Time-Off (PTO)Employee Assistance PlanEducation Assistance ProgramEmployee Recognition ProgramsSite specific Production and Incentive PlansSite specific Step and Skill Level Wage Adjustment PlansSite Specific Relocation and Sign-on Bonus ProgramsBenefits eligibility varies by job position, full-time/part-time and regular/temporary status. The provisions of the plan documents control such benefits. EEO Equal Opportunity Employer – Race/Color/Sex/Religion/National Origin/Sexual Orientation/Gender Identity/Vets/Disabilities.Job CategoryMarketing, Sales and ServicePRS Facility LocationAlbertville, AL (PRSC Corp HQ) - 001
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Creates, implements and executes the overall business-to-business marketing and internal- and external- communications strategy for Rail Division to increase sales, establish brand awareness and consistency, and drive employee engagement. Manages, supports and implements advocacy activities involving the company’s industrial priorities, regulatory compliance and other interests and provides strategic advice to company leaders.Req ID9601BRWork Location OptionsAlbertville, AL - Eligible for relocation assistanceCityAlbertvilleStateAlabamaCompany DescriptionRailroads transport goods and people millions of miles every day. At Progress Rail, we believe in going the distance with them. We are looking for talented and innovative team players to address the challenges of the rail industry today, ensuring success for the future. Build a long-term career with opportunities for growth and advancement as part of a vibrant network of close to 200 global locations. Our innovative team members work together to forge the bridge between ideas and success!As a Caterpillar company, Progress Rail is an integrated rolling stock and infrastructure provider, delivering a full range of products and services to domestic and international railroad customers. Our customers enjoy one-stop shopping and comprehensive railway solutions – whether it rolls on the rail or is the rail itself. From locomotives, transit, freight cars and engines, to tracks, signals and advanced technology, we ensure customers can count on us to meet their needs.Key Job ElementsApply a deep understanding of the company, its products and the global rail industry to analyze market trends and data, identify product and service positioning opportunities and develop strategies to effectively communicate the customer value proposition;Collaborate closely with business unit leaders to understand both short- and long-term strategic goals and priorities, as well as to develop a deep understanding of Rail Division’s products and services; and develop and implement an overall marketing and industrial relations strategy to achieve those objectives;Gather, analyze and report information on industry, customer and competitive activities as well as market structure and trends to Rail Division business unit leaders;Develop long-term relationships with key industrial leaders in pursuit of advancing corporate objectives and seek opportunities to mitigate risks that may negatively impact the company;Build relationships and serve as the primary liaison with coalitions and industry associations composed of companies with similar interests and viewpoints on important matters; leveraging them in support of company priorities and developing and implementing advocacy strategies;Collaborate on legislative and regulatory strategies to advocate public policy goals and demonstrate key political acumen and engagement;Identify, analyze and monitor legislative actions and regulations with potential impact to the organization and engage respective business units to further analyze and develop response with company leaders;Lead marketing strategy, trade show and event support, digital marketing content creation, creative development, public relations and employee communications;Manage multiple media communications programs to promote Rail Division’s products and organizational presence in marketplaces consistent with organizational objectives;Develop the marketing mix across various channels including public relations, social media, events, media strategies, trade shows, etc.;Coordinate the company’s employee engagement efforts;Develop and implement employee communications strategies, including email, website, digital signage, and presentation materials to deliver key messages;Develops ROI metrics and dashboards to measure and improve effectiveness of all marketing and industrial relations efforts.Education / TrainingCollege (B.S.) degree from an accredited university.Qualifications And Experience10+ years experience in business-to-business marketing, communications strategy and sales;Extensive knowledge and experience within the rail industry preferred;Experience with industrial relations.Skills needed : Customer Focus, Effective Communications, Problem Solving, Relationship Management, Judgment and Decision Making, Creativity, Strategic Thinking, Promotion and Marketing Communications.BenefitsCompetitive Salary401(k) plan with up to 6% company match (no waiting period with immediate vesting)Medical/Dental/Vision/Life/Disability InsuranceSupplemental Accident, Critical Care, and Hospital Insurance available along with an HDHP and HSA with seed moneyFlexible Spending AccountsPaid VacationPaid HolidaysPaid Time-Off (PTO)Employee Assistance PlanEducation Assistance ProgramEmployee Recognition ProgramsSite specific Production and Incentive PlansSite specific Step and Skill Level Wage Adjustment PlansSite Specific Relocation and Sign-on Bonus ProgramsBenefits eligibility varies by job position, full-time/part-time and regular/temporary status. The provisions of the plan documents control such benefits. EEO Equal Opportunity Employer – Race/Color/Sex/Religion/National Origin/Sexual Orientation/Gender Identity/Vets/Disabilities.Job CategoryMarketing, Sales and ServicePRS Facility LocationAlbertville, AL (PRSC Corp HQ) - 001
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