Marketing & Content Manager

Development and Alumni Relations (DAR) supports Johns Hopkins’ focus on research, teaching and patient care, and its role as a national and global leader in higher education. We create and foster enduring relationships that result in advocacy and philanthropic support for Johns Hopkins University & Medicine—strengthening the institution through partnerships with donors, alumni, volunteer leaders, faculty, students, staff, and patients.The Office of Annual Giving is a growing team that currently consists of fifteen colleagues who provide annual giving services to the nine schools of the university, various departments of Johns Hopkins Medicine, and several centers and institutes, totaling over 25 partners. These annual giving services include developing comprehensive and integrated direct response solicitation strategies that are optimal for each unit.The Marketing & Content Manager in the Office of Annual Giving (OAG) at Johns Hopkins University (JHU) reports to the Senior Director, Annual Giving & Digital Strategy, and is a senior management role within OAG. This position manages a team of six, and serves as a strategic partner in a decentralized university and development environment. The position will be an effective manager and leader and will exhibit excellent comprehension of branding, messaging, and solicitation best practices. The Manager will be responsible for the content creation (copy, artwork), production, and execution of integrated, multi-channel (mail, phone, e-mail, and digital) solicitation campaigns for the various internal partners of OAG.Key responsibilities:Lead a team of 4 direct reports and 2 indirect reports who are collectively responsible for the content creation, production, project management, and execution of the integrated, multi-channel solicitation campaigns for 25+ university and medicine partnerships. This includes direct mail and direct e-mail solicitations, along with digital and crowdfunding campaigns.Set a comprehensive solicitation strategy for each channel, ensuring alignment with industry best and emerging practices. Track proactively against past campaign results to meet and exceed annual goals by channel.Empower the Associate Director, Project Manager on the OAG team to oversee the day-to-day progress and decisions related to specific projects by setting a clear vision for the direct response team, channels, and projects.Provide mentorship and guidance for emerging managers on the marketing team, including teaching fundamentals of coaching, feedback and assessment, employee relations matters, and partnership with DAR Human Resources.Lead strategy and implementation for OAG’s contribution to key university priorities, including the 150th anniversary celebration, the comprehensive campaign, and capital projects such as the Homewood Student Center.Partner closely with OAG unit liaisons to ensure solicitation campaigns are designed to achieve the goals of the individual units, mainly in the space of increased revenue, donors, and pipeline.Create and maintain results reports for OAG and DAR leadership, highlighting progress in key metrics across direct response channels.In close partnership with the Senior Director of Annual Giving & Digital Strategy, assess the feasibility of running ad hoc campaigns that are suggested by partners throughout the year.Develop OAG identity by ensuring annual solicitations complement the tone, ethos, and messaging of the overall university and individual units.Lead and manage institutional-wide solicitation initiatives and campaigns including the President’s solicitation, giving days, end-of-year statement mailings, and monthly anniversary solicitations.Build close relationships with communications colleagues in DAR and central JHU communications.Develop, monitor, and analyze OAG direct marketing budget, including ROI of solicitations YoY as well as YTD between schools and units.Regularly evaluate OAG’s content, messaging, and SOPs to ensure adoption of industry best practices and new technological developments related to direct response.Partner closely with the Head of OAG to grow OAG team, ensure career opportunities for team members, and think strategically about positioning of annual giving within the larger Hopkins landscape.Other tasks as assigned by the Senior Director, Annual Giving & Digital Strategy.Minimum QualificationsBachelor's degree in related field.Five years related experience in direct marketing and/or fundraising required, or equivalent combination of education and experience, preferably working with annual giving including integrated marketing campaigns.Additional education may substitute for required experience, to the extent permitted by the JHU equivalency formula.Preferred QualificationsAt least one year of management experience.Experience of working in a complex, multi-divisional, results-oriented environment.Familiarity with higher education annual giving and alumni giving participation strategies a plus.Strong interpersonal skills with an ability to influence and drive consensus.Classified Title: Communications & Marketing ManagerJob Posting Title (Working Title): Marketing & Content ManagerRole/Level/Range: ATP/04/PEStarting Salary Range: Minimum: $73,299 - Maximum: $128,299 (targeted salary: $105,000)Employee group: Full TimeSchedule: Monday-Friday; 8:30am-5:00pmExempt Status: ExemptLocation: Mount Washington CampusDepartment name: 10001634-Annual GivingPersonnel area: University Administration

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