Comcast
Specialist, Growth Marketing
Comcast, Phila, Pennsylvania, United States, 19117
Comcast Business offers a suite of Connectivity, Communications, Networking, Cybersecurity, Wireless, and Managed Solutions to help global organizations of all sizes prepare for what’s next. Powered by the nation’s largest Gig-speed broadband network and backed by 24/7 customer support, Comcast Business is the nation’s largest technology provider to small businesses and one of the leading service providers to the Enterprise market. Comcast Business has been consistently recognized by industry analysts and associations as a leader and innovator, and one of the fastest growing providers of Ethernet services.
Job Summary
Specialist, Growth and Lifecycle Marketing is responsible for conceptualizing, analyzing and building Email Lifecycle Marketing campaigns and collaborating with marketing channels, such as Paid Search and Dot Com, to optimize Customer Journeys. This position leverages data to provide strategic direction to creative development of marketing materials, and works with other Marketing staff on conceptual approach of growth strategies for Prospects and existing Customers to accelerate revenue and increase lifetime value through solution-selling for our enterprise segment. This role’s focus will be in lifecycle and digital marketing, and the ability to utilize data and customer insights to drive effective marketing and sales support strategies. You will play a crucial role in enhancing the overall customer experience and driving sustainable growth for Comcast Business. May plan communications projects using a range of media. Works with moderate guidance in own area of knowledge.
How you’ll make an impact!
Support the creation of personas and end-to-end journey mapping, utilizing analytics for targeted, personalized marketing and enhanced customer experiences.Assist in designing integrated cross-channel marketing strategies and Marketing Strategy Briefs that provide deep and compelling insight to our marketing communications, digital experience, and sales enablement teams.Collaborate with teams to ensure that events and partnership marketing opportunities have comprehensive strategy to identify, capture and nurture leads.Support Lifecycle Team campaigns and projects.Collaborate with Divisions, Marketing Communications, Media, Merchandising and Paid Search teams to ensure alignment with customer lifecycle strategies and priority solutions.Collaborate with the Content team to develop effective content gating and utilization strategies to increase lead capture rates.Assist with evaluation of marketing programs to assess impact.Stay up to speed on all of Comcast Business’ technologies, products, news etc.Follow through to ensure that deadlines are met, and deliverables meet specifications.Regular, consistent, and punctual attendance. Must be able to work nights and weekends, variable schedule(s) and overtime as necessary.Other duties and responsibilities as assigned.
Ideal Capabilities And Attributes
At least 2-4 years of marketing experience, preferably in the software technology or B2B industry.Excellent communication, presentation, written and analytical skills.Exceptional communication skills for project requirements and the ability to work effectively cross-functionally in a team environment.Strong aptitude for creative problem-solving and innovation in marketing solutions and customer engagement.
Employees At All Levels Are Expected To
Work out of the Philadelphia HQ office 4x per week.Understand our Operating Principles; make them the guidelines for how you do your job.Own the customer experience - think and act in ways that put our customers first, give them seamless digital options at every touchpoint, and make them promoters of our products and services.Know your stuff - be enthusiastic learners, users and advocates of our game-changing technology, products and services, especially our digital tools and experiences.Win as a team - make big things happen by working together and being open to new ideas.Be an active part of the Net Promoter System - a way of working that brings more employee and customer feedback into the company - by joining huddles, making call backs and helping us elevate opportunities to do better for our customers.Drive results and growth.Respect and promote inclusion & diversity.Do what's right for each other, our customers, investors and our communities.
Disclaimer
This information has been designed to indicate the general nature and level of work performed by employees in this role. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities and qualifications.
Education
Bachelor's Degree. While possessing the stated degree is preferred, Comcast also may consider applicants who hold some combination of coursework and experience, or who have extensive related professional experience.
Relevant Work Experience
2-5 Years
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Job Summary
Specialist, Growth and Lifecycle Marketing is responsible for conceptualizing, analyzing and building Email Lifecycle Marketing campaigns and collaborating with marketing channels, such as Paid Search and Dot Com, to optimize Customer Journeys. This position leverages data to provide strategic direction to creative development of marketing materials, and works with other Marketing staff on conceptual approach of growth strategies for Prospects and existing Customers to accelerate revenue and increase lifetime value through solution-selling for our enterprise segment. This role’s focus will be in lifecycle and digital marketing, and the ability to utilize data and customer insights to drive effective marketing and sales support strategies. You will play a crucial role in enhancing the overall customer experience and driving sustainable growth for Comcast Business. May plan communications projects using a range of media. Works with moderate guidance in own area of knowledge.
How you’ll make an impact!
Support the creation of personas and end-to-end journey mapping, utilizing analytics for targeted, personalized marketing and enhanced customer experiences.Assist in designing integrated cross-channel marketing strategies and Marketing Strategy Briefs that provide deep and compelling insight to our marketing communications, digital experience, and sales enablement teams.Collaborate with teams to ensure that events and partnership marketing opportunities have comprehensive strategy to identify, capture and nurture leads.Support Lifecycle Team campaigns and projects.Collaborate with Divisions, Marketing Communications, Media, Merchandising and Paid Search teams to ensure alignment with customer lifecycle strategies and priority solutions.Collaborate with the Content team to develop effective content gating and utilization strategies to increase lead capture rates.Assist with evaluation of marketing programs to assess impact.Stay up to speed on all of Comcast Business’ technologies, products, news etc.Follow through to ensure that deadlines are met, and deliverables meet specifications.Regular, consistent, and punctual attendance. Must be able to work nights and weekends, variable schedule(s) and overtime as necessary.Other duties and responsibilities as assigned.
Ideal Capabilities And Attributes
At least 2-4 years of marketing experience, preferably in the software technology or B2B industry.Excellent communication, presentation, written and analytical skills.Exceptional communication skills for project requirements and the ability to work effectively cross-functionally in a team environment.Strong aptitude for creative problem-solving and innovation in marketing solutions and customer engagement.
Employees At All Levels Are Expected To
Work out of the Philadelphia HQ office 4x per week.Understand our Operating Principles; make them the guidelines for how you do your job.Own the customer experience - think and act in ways that put our customers first, give them seamless digital options at every touchpoint, and make them promoters of our products and services.Know your stuff - be enthusiastic learners, users and advocates of our game-changing technology, products and services, especially our digital tools and experiences.Win as a team - make big things happen by working together and being open to new ideas.Be an active part of the Net Promoter System - a way of working that brings more employee and customer feedback into the company - by joining huddles, making call backs and helping us elevate opportunities to do better for our customers.Drive results and growth.Respect and promote inclusion & diversity.Do what's right for each other, our customers, investors and our communities.
Disclaimer
This information has been designed to indicate the general nature and level of work performed by employees in this role. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities and qualifications.
Education
Bachelor's Degree. While possessing the stated degree is preferred, Comcast also may consider applicants who hold some combination of coursework and experience, or who have extensive related professional experience.
Relevant Work Experience
2-5 Years
#J-18808-Ljbffr