CRH
Marketing Manager - Atlanta, GA
CRH, Atlanta, Georgia, United States, 30383
Qualifications
Proven experience (3+ years) in branding and marketing, preferably in the manufacturing industry or related fieldStrong understanding of hardscape products, their market, and consumer behaviorExcellent project management skills and the ability to lead cross-functional teams and collaborate on multiple projects – with multiple stakeholders both above and below you – simultaneouslyExceptional communication and presentation skillsAnalytical mindset with proficiency in data analysis and reporting toolsCreative thinking and a strategic mindset to drive brand innovationTravel up to 15%Responsibilities
As the number one hardscapes brand in North America, the Belgard marketing manager will play a crucial role in shaping and managing the brand strategy for the portfolio of hardscape productsThis position is responsible for leading and executing all aspects of marketing to drive awareness, market share growth, and demand gains at the national and regional levelThis manager will work closely with cross-functional teams, including product development, sales, IT, digital and marketing, to ensure the successful positioning and promotion of our hardscape products with both professionals and homeowners alikeDevelop and implement a comprehensive brand strategy that aligns with the company's overall business goals by segmentDefine brand positioning, target audience, and messaging that differentiates our hardscape products in the marketUse 1st and 3rd party research to identify trends, competitive landscape, and opportunities for brand growthManage and maintain the hardscape product portfolio marketing, including product launches, updates, and discontinuations in digital experiencesCollaborate with the product development and sales teams to ensure that product offerings are being marketed in a way that meets market demands and are in line with the brand strategyDevelop and execute integrated marketing campaigns, including digital and traditional marketing channels, to promote hardscape productsCreate compelling and consistent messaging, content, and internal/external communication plans to engage with the target audience through personalization and enhanced brand visibilityMonitor and analyze brand performance metrics, sales data, and market feedback to measure the effectiveness of branding effortsProvide regular reports and insights to the Sr. Brand Manager on brand performance and market trendsIdentify opportunities for improvement and adjust strategies accordinglyDevelop and manage the brand marketing budget effectively, ensuring that resources are allocated efficiently to meet goalsManage the invoice submission, budget tracking and reporting processesCollaborate with sales teams to ensure alignment between marketing initiatives and sales objectivesManage external agencies that support channel marketing activities, including contract renewals, execution of work, establishing annual/quarterly/monthly direction and goals, regular performance reviews and managing all agency-related budgets and billingOversee the concept and design of best-in-class collateral materials for sales solutionsDevelop and implement a content strategy that communicates the brand story and differentiates our hardscape products and services in the marketManage and maintain the Belgard websites and digital experiences for the professional and homeowner audiencesBenefits
Highly competitive base payComprehensive medical, dental and disability benefits programsGroup retirement savings programHealth and wellness programsA diverse and inclusive culture that values opportunity for growth, development, and internal promotion
#J-18808-Ljbffr
Proven experience (3+ years) in branding and marketing, preferably in the manufacturing industry or related fieldStrong understanding of hardscape products, their market, and consumer behaviorExcellent project management skills and the ability to lead cross-functional teams and collaborate on multiple projects – with multiple stakeholders both above and below you – simultaneouslyExceptional communication and presentation skillsAnalytical mindset with proficiency in data analysis and reporting toolsCreative thinking and a strategic mindset to drive brand innovationTravel up to 15%Responsibilities
As the number one hardscapes brand in North America, the Belgard marketing manager will play a crucial role in shaping and managing the brand strategy for the portfolio of hardscape productsThis position is responsible for leading and executing all aspects of marketing to drive awareness, market share growth, and demand gains at the national and regional levelThis manager will work closely with cross-functional teams, including product development, sales, IT, digital and marketing, to ensure the successful positioning and promotion of our hardscape products with both professionals and homeowners alikeDevelop and implement a comprehensive brand strategy that aligns with the company's overall business goals by segmentDefine brand positioning, target audience, and messaging that differentiates our hardscape products in the marketUse 1st and 3rd party research to identify trends, competitive landscape, and opportunities for brand growthManage and maintain the hardscape product portfolio marketing, including product launches, updates, and discontinuations in digital experiencesCollaborate with the product development and sales teams to ensure that product offerings are being marketed in a way that meets market demands and are in line with the brand strategyDevelop and execute integrated marketing campaigns, including digital and traditional marketing channels, to promote hardscape productsCreate compelling and consistent messaging, content, and internal/external communication plans to engage with the target audience through personalization and enhanced brand visibilityMonitor and analyze brand performance metrics, sales data, and market feedback to measure the effectiveness of branding effortsProvide regular reports and insights to the Sr. Brand Manager on brand performance and market trendsIdentify opportunities for improvement and adjust strategies accordinglyDevelop and manage the brand marketing budget effectively, ensuring that resources are allocated efficiently to meet goalsManage the invoice submission, budget tracking and reporting processesCollaborate with sales teams to ensure alignment between marketing initiatives and sales objectivesManage external agencies that support channel marketing activities, including contract renewals, execution of work, establishing annual/quarterly/monthly direction and goals, regular performance reviews and managing all agency-related budgets and billingOversee the concept and design of best-in-class collateral materials for sales solutionsDevelop and implement a content strategy that communicates the brand story and differentiates our hardscape products and services in the marketManage and maintain the Belgard websites and digital experiences for the professional and homeowner audiencesBenefits
Highly competitive base payComprehensive medical, dental and disability benefits programsGroup retirement savings programHealth and wellness programsA diverse and inclusive culture that values opportunity for growth, development, and internal promotion
#J-18808-Ljbffr