Product Marketing Manager - Lifesciences

About BHI:BHI is a data and analytics company helping health plans, researchers, healthcare providers, employers, and government agencies use data to improve health outcomes, promote value-based care, address health equity, and increase the value of care provided. We leverage the industry’s most comprehensive and highest quality commercial data assets combined with advanced analytics, AI/ML, and deep healthcare expertise to collaborate with our customers to produce measurable outcomes and value.Based on our continuing growth and the increasing value our team is producing in partnership with our customers, we are growing our Marketing team and are looking for someone to contribute to our continued success!Position Summary:We seek an ambitious and results-driven professional to play a pivotal role in developing and executing our go-to-market strategy for life sciences, pharmaceutical, government, medical device, and digital health companies. This role demands strategic thinking and hands-on execution of product marketing activities.Collaboration is key, and you will work closely with several BHI teams, including sales, product development, clinical informatics, clinical affairs, and customer success, to help achieve the company’s growth goals.The ideal candidate comprehends the intersection of data, technology, and healthcare. You must exhibit a passion for disrupting the status quo, possess strong commercial acumen, and be able to thrive in a dynamic, high-growth environment. If you are ready to contribute to our innovative journey, we invite you to apply for this exciting opportunity.Key Responsibilities:Bring your real-world evidence, data, and industry expertise to translate insights into compelling marketing materials that drive product demand and generate leads.Develop and hone clear differentiators against competitors, craft compelling use cases, and formulate value propositions that deeply resonate with target markets.Maintain a pulse on the competitive landscape and identify ways to set BHI apart. These insights will be key in shaping the product roadmap and planning future strategies.Create various marketing and sales tools, from conference/event presentations, pitch decks, FAQs, objection talking points, webinars, website messaging, RFP/RFI responses, journal article submissions, case studies, and more. Ensure key messaging is consistent, accurate, and current.Qualifications:7+ years of RWD/RWE experience in B2B software-as-a-service product marketing.A seasoned written and verbal communicator who can quickly build product and subject matter expertise. You will distill technical and often abstract ideas into compelling narratives.Proficient in using Microsoft Office applications, SEMRush, Google Ads, Google Data Studio, Google Analytics, Adobe Suite, WordPress, HubSpot, Salesforce, and LinkedIn Campaign Manager.A proven track record of developing engaging, persuasive, and informative content based on data and analytical insights.Ability to build and support brand positioning and messaging frameworks and map them to business goals.Strong analytical skills and a deep understanding of market conditions, customer needs, and desired competitive offerings.A strategic and creative thinker and an experienced project executor.Equal Employment Opportunity:

It is the policy of BHI to provide equal employment opportunity and advancement opportunities to all colleagues and qualified applicants for employment without regard to race, color, religion, national origin, sex, age, disability, sexual orientation, gender identity, or any other classification protected by federal, state, or local laws.

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