Penn Foster
Director of Marketing
Penn Foster, Rochester, New York, United States,
EDUCATION / QUALIFICATION:
Bachelor’s degree required. Master’s degree preferred. Ten years of experience in communications strategy development, marketing, public relations, and customer service and five years of experience directly supervising staff and leading teams. Excellent writing, creativity, speaking, and presentation skills. Strong interpersonal skills. Must possess the ability to seek out innovative new methods and strategies and incorporate them into existing practices.ESSENTIAL FUNCTIONS:Oversee and implement brand marketing and communications strategy.
Educate internal audiences on brand promise to ensure positive customer interactions.Build awareness of the organization, its services and unique ways of innovating care.
Develop marketing budget for Jewish Senior
Life , assume budget responsibility.Oversee the development and implementation of census-building marketing strategies for lines of business.Oversee the development and use of all marketing and sales materials, including website, advertising, electronic media vehicles, brochures, direct mail, and newsletters.Oversee public relations and the development of relationships with local media to garner positive media coverage.Oversee the management of content on internal communication vehicles, including the Intranet, lobby television, and elevator displays.Develop a strong network among referral sources and organize outreach efforts among community partners to nurture public opinion.Recommend and manage special events to draw prospects, as well as referral groups.Support the advocacy efforts for the organization in partnership with Leading Age New York.Provide guidance and support to the Foundation.Report on results of department goals.Serve as an active member of the Leadership Team.
OTHER FUNCTIONS
Serve as Manager on Duty as scheduled (typically 1 weekend/year).Work occasional weekends and evenings as required.Perform other duties as assigned by supervisor(s).
EXPERIENCE:
Must have a minimum of 10 years’ experience in business or related field with at least seven years of marketing experience, preferably in retirement housing, health care, or consumer service field. At least three years of supervisory experience is required. Must have computer experience and the ability to communicate clearly and concisely. Must be well organized with proven leadership and problem-solving abilities.JEWISH SENIOR
LIFE
BELIEFS & BEHAVIORS:Our belief is that together we strive for a great place to work based on mutual respect, trust, and open communication, where employees are valued and appreciated. We embrace behaviors that support culture and team including demonstrating respectful, open and honest communication, being on time for work and meetings, responding to requests in a timely manner, and recognizing each other’s accomplishments and sharing successes. Operational strength, leading by example, increasing and sharing our knowledge, and providing respectful, compassionate, and friendly customer service are the behaviors that differentiate Jewish Senior
Life
and make us the family community that we are for both employees and residents.
DIVERSITY, EQUITY AND INCLUSION:Jewish Senior
Life
embraces a culture of belonging that celebrates and respects individuality. Each person is valued for their unique contributions to the vitality of our community.
PHYSICAL AND MENTAL DEMANDS:
Sits 50-75% of the day. Sits, walks, stands, bends, lifts, and moves intermittently during working hours. Subject to frequent interruptions. Involved with residents, family members, personnel, visitors, governmental agencies/personnel, etc. under all conditions/circumstances. Physical work intensity level 2.WORK ENVIRONMENT:
Works in a well-lighted, ventilated office area.
ADVERSE WORKING CONDITIONS:
May be exposed to infections, disease, and disagreeable odors. May be subject to hostile and emotionally upset residents, family members, and visitors.
VARIABLES:
Generally works Monday through Friday.
This description is not meant to be an all-inclusive list of duties and responsibilities, but constitutes a general definition of position scope.
Jewish Senior
Life
is committed to equal employment opportunity. We will not discriminate against employees or applicants for employment on any legally-recognized basis [“protected class”] including, but not limited to: veteran status, uniform service member status, race, color, religion, sex, sexual identity, gender identity or expression, national origin, age, physical or mental disability, genetic information or any other protected class under federal, state, or local law.
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Bachelor’s degree required. Master’s degree preferred. Ten years of experience in communications strategy development, marketing, public relations, and customer service and five years of experience directly supervising staff and leading teams. Excellent writing, creativity, speaking, and presentation skills. Strong interpersonal skills. Must possess the ability to seek out innovative new methods and strategies and incorporate them into existing practices.ESSENTIAL FUNCTIONS:Oversee and implement brand marketing and communications strategy.
Educate internal audiences on brand promise to ensure positive customer interactions.Build awareness of the organization, its services and unique ways of innovating care.
Develop marketing budget for Jewish Senior
Life , assume budget responsibility.Oversee the development and implementation of census-building marketing strategies for lines of business.Oversee the development and use of all marketing and sales materials, including website, advertising, electronic media vehicles, brochures, direct mail, and newsletters.Oversee public relations and the development of relationships with local media to garner positive media coverage.Oversee the management of content on internal communication vehicles, including the Intranet, lobby television, and elevator displays.Develop a strong network among referral sources and organize outreach efforts among community partners to nurture public opinion.Recommend and manage special events to draw prospects, as well as referral groups.Support the advocacy efforts for the organization in partnership with Leading Age New York.Provide guidance and support to the Foundation.Report on results of department goals.Serve as an active member of the Leadership Team.
OTHER FUNCTIONS
Serve as Manager on Duty as scheduled (typically 1 weekend/year).Work occasional weekends and evenings as required.Perform other duties as assigned by supervisor(s).
EXPERIENCE:
Must have a minimum of 10 years’ experience in business or related field with at least seven years of marketing experience, preferably in retirement housing, health care, or consumer service field. At least three years of supervisory experience is required. Must have computer experience and the ability to communicate clearly and concisely. Must be well organized with proven leadership and problem-solving abilities.JEWISH SENIOR
LIFE
BELIEFS & BEHAVIORS:Our belief is that together we strive for a great place to work based on mutual respect, trust, and open communication, where employees are valued and appreciated. We embrace behaviors that support culture and team including demonstrating respectful, open and honest communication, being on time for work and meetings, responding to requests in a timely manner, and recognizing each other’s accomplishments and sharing successes. Operational strength, leading by example, increasing and sharing our knowledge, and providing respectful, compassionate, and friendly customer service are the behaviors that differentiate Jewish Senior
Life
and make us the family community that we are for both employees and residents.
DIVERSITY, EQUITY AND INCLUSION:Jewish Senior
Life
embraces a culture of belonging that celebrates and respects individuality. Each person is valued for their unique contributions to the vitality of our community.
PHYSICAL AND MENTAL DEMANDS:
Sits 50-75% of the day. Sits, walks, stands, bends, lifts, and moves intermittently during working hours. Subject to frequent interruptions. Involved with residents, family members, personnel, visitors, governmental agencies/personnel, etc. under all conditions/circumstances. Physical work intensity level 2.WORK ENVIRONMENT:
Works in a well-lighted, ventilated office area.
ADVERSE WORKING CONDITIONS:
May be exposed to infections, disease, and disagreeable odors. May be subject to hostile and emotionally upset residents, family members, and visitors.
VARIABLES:
Generally works Monday through Friday.
This description is not meant to be an all-inclusive list of duties and responsibilities, but constitutes a general definition of position scope.
Jewish Senior
Life
is committed to equal employment opportunity. We will not discriminate against employees or applicants for employment on any legally-recognized basis [“protected class”] including, but not limited to: veteran status, uniform service member status, race, color, religion, sex, sexual identity, gender identity or expression, national origin, age, physical or mental disability, genetic information or any other protected class under federal, state, or local law.
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