Marketing Manager

Position SummaryWe are searching for a dynamic, creative marketing professional to lead marketing efforts for the Ritchie School. The ideal candidate will possess strong marketing skill sets in creative and content development and execution, and website management. We seek candidates who have a passion for continuous learning and a collaborative spirit. This role offers significant opportunity to impact the School’s brand, enrollment performance, and overall success by developing and deploying compelling marketing content and tactics. Come join a nimble team of passionate higher education professionals.The Marketing Manager will execute creative and content development and tactical marketing functions for the Ritchie School, overseeing digital and print campaigns, crafting marketing materials for events, and managing our digital presence on social media and the website. In this role, you will collaborate closely with the Ritchie School leadership and colleagues across the University to develop strategic marketing plans and engage with stakeholders within the School to showcase the best of what the Ritchie School has to offer. This is an opportunity to shape the marketing narrative for the Ritchie School and highlight our unique programs and initiatives.Essential FunctionsManage Day-to-Day Creative Content Development and ExecutionExecute strategic internal and external marketing and communication initiativesWrite and design branded content for emails, advertisements, letters, brochures, flyers, and other materialsDesign print collateral, digital advertisements, and other materialsEdit written pieces produced by internal stakeholders and University of Denver partnersCreate or oversee production of video content for use on the webManage social media strategy, including but not limited to Facebook, LinkedIn, Twitter, Instagram, and YouTubeEnsure accuracy of all content produced and alignment with the Ritchie School and University of Denver brandsManage online ad campaigns, including writing content, choosing imagery, and tracking performanceDevelop, execute, and monitor performance for enrollment funnel communication plans for graduate programsDevelop and execute a digital communications strategy, aligned with the Ritchie School strategic plan and marketing goals, encompassing the School’s digital assets, including websites, social media, and other digital content.Leverage web analytics, SEO, link building and other digital tools in collaboration with graduate recruitment and admissions team, and vendor partners to improve prospective student experience with School websites, drive awareness, conversions and optimize performance.Serve as primary manager of School and department-level websites. Oversee day-to-day website performance and maintenance, collaborate with and train department content editors, maintain high-quality assurance and user experience, and ensure adherence to brand and content guidelines.Serve as primary social media manager for the College and social media lead for department-level networks. Create a content calendar and maintain regular social media engagement.Collaborate with internal and external content editors, designers, developers and other University staff to ensure websites meet the needs of DU, the Ritchie School and Ritchie departments.Knowledge, Skills, And AbilitiesDemonstrated experience with underlying technologies and/or languages for implementing web and digital communications including HTML, CSS, JavaScript, PHP or MySQL.Demonstrated proficiency in Adobe Creative Cloud (Photoshop, Illustrator, etc).Required QualificationsBachelor’s degree in marketing, computer science, web and/or graphic design, communication, public relations, or a related field or an equivalent combination of education and/or experience.Minimum of five (5) years of day-to-day experience in marketing and communications with duties requiring both digital design in Adobe InDesign and experience copywriting.Demonstrated experience with underlying technologies and/or languages for implementing web and digital communications including HTML, CSS, JavaScript, PHP or MySQL.Demonstrated proficiency in Adobe Creative Cloud (Photoshop, Illustrator, etc).Preferred QualificationsExperience working in higher education marketingExperience working with Drupal CMS.Experience in video production and photography.Working EnvironmentStandard office environment.Unexpected interruptions occur often, and stress level is moderate to high.Noise level is quiet to moderate.Physical ActivitiesAbility to sit in front of a computer for an extended period of time.Occasionally required to move about the office/campus with the capability of transporting objects up to 20 lbs.Work ScheduleThe University’s administrative offices are open Monday - Friday, 8:00 a.m. - 4:30 p.m. Work schedule may vary and will be determined with supervisor.Flexible work schedule including allowing for two days of remote work per week is allowed with approval and compliance with University policy.Application DeadlineFor consideration, please submit your application materials by

4:00 p.m. (MST) May 27, 2024.Special InstructionsCandidates must apply online through jobs.du.edu to be considered. Only applications submitted online will be accepted.Salary Grade NumberThe salary grade for the position is 9.Salary RangeThe salary range for this position is $55,000 - $65,000.The University of Denver has provided a compensation range that represents its good faith estimate of what the University may pay for the position at the time of posting. The University may ultimately pay more or less than the posted compensation range. The salary offered to the selected candidate will be determined based on factors such as the qualifications of the selected candidate, departmental budget availability, internal salary equity considerations, and available market information, but not based on a candidate’s sex or any other protected status.BenefitsThe University of Denver offers excellent benefits, including medical, dental, retirement, paid time off, tuition benefit and ECO pass. The University of Denver is a private institution that empowers students who want to make a difference. Learn more about the University of Denver.Please Include The Following Documents With Your ApplicationResumeCover LetterThe University of Denver is an equal opportunity employer. The University of Denver prohibits discrimination on the basis of race, color, national origin, ancestry, age, religion, creed, disability, sex, sexual orientation, gender identity, gender expression, marital status, pregnancy, genetic information, military enlistment, or veteran status, and any other class of individuals protected from discrimination under federal, state, or local law, regulation, or ordinance in any of the University's educational programs and activities, and in the employment (including application for employment) and admissions (including application for admission) context, as required by Title IX of the Education Amendments of 1972; the Americans with Disabilities Act; Section 504 of the Rehabilitation Act of 1973; Title VI and VII of the Civil Rights Act of 1964; the Age Discrimination Act of 1975; the Age Discrimination in Employment Act of 1967; Equal Pay Act; Colorado Equal Pay for Equal Work Act; the Colorado Protecting Opportunities and Workers' Rights ("POWR") Act; and any other federal, state, and local laws, regulations, or ordinances that prohibit discrimination, harassment, and/or retaliation. For more information, please see the University of Denver's Non‑Discrimination‑Statement.All offers of employment are contingent upon satisfactory completion of a criminal history background check.

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