Abbott Laboratories
Field Marketing Manager, Brain Therapies
Abbott Laboratories, Austin, Texas, us, 78716
Field Marketing Manager, Brain TherapiesWorking at AbbottAt Abbott, you can do work that matters, grow, and learn, care for yourself and family, be your true self and live a full life. You’ll also have access to:Career development with an international company where you can grow the career you dream of.Free medical coverage for employees* via the Health Investment Plan (HIP) PPOAn excellent retirement savings plan with high employer contributionTuition reimbursement, the
Freedom 2 Save
student debt program and
FreeU
education benefit - an affordable and convenient path to getting a bachelor’s degree.A company recognized as a great place to work in dozens of countries around the world and named one of the most admired companies in the world by Fortune.A company that is recognized as one of the best big companies to work for as well as a best place to work for diversity, working mothers, female executives, and scientists.NeuromodulationOur Neuromodulation business includes implantable devices compatible with mobile technology to help people who suffer from chronic pain and movement disorders. These non-opioid therapies allow us to provide interventional pain therapy to patients throughout the pain continuum.The OpportunityWe are seeking an experienced, passionate, strategic medical device expert to join our Abbott Brain Therapies Marketing team as a
Field Marketing Manager , focusing on the US Deep Brain Stimulation (DBS) Market.This role will serve as conduit between the sales team and marketing organization, being a go-to resource for the Brain Therapies team to assist with regional business development tactics & execution, DBS product & therapy education, management of key account & key opinion leader relationships, and feedback to the US Product Marketing team.Ultimately, the incumbent in this position will be regarded as a technical, market expert related to neuromodulation therapies with broad knowledge of related fields.What You’ll Work OnAssist in the development and spearhead field execution of strategic marketing plans to meet Americas Abbott Brain Therapies revenue, profitability, and market penetration goals, ensuring collaboration and alignment with cross-functional partners.Ensure the sales teams engage in the most up to date products, initiatives, tools, and program delivery with physicians and patients. Success is defined as achieving key metrics for each program in collaboration with field teams.Become the voice of Abbott US Brain Therapies Marketing in the field and champion regional priorities, providing feedback on messaging, promotions, and market releases.Execute marketing campaigns within the different geographies, tailored to specific geographical needs.Track actuals vs. target and other key metrics such as closes, losses, and growth within accounts, and adjusting tactics as needed to achieve targets.Analyze complex data sets to determine appropriate targets for campaigns, understanding how to measure success of delivery. Create local launch reporting including metrics and target goal achievement.Drive customized Patient and Physician field marketing programs, including Patient Advocacy Group partnered events.Serve as project manager to oversee local marketing initiatives to completion, including the development, delivery, tracking, and execution of program offerings based on local needs and objectives.Measure impact of key programs and optimize resource allocations for future initiatives.Engage with KOL’s and top accounts to drive preference toward Abbott Brain Therapies products.Builds and maintains strong relationships with new and existing customers, KOLs, Patient Advocacy Groups and industry leaders.Explore and implement additional solutions to help drive strategic focus for the field teams.Uses sales and market research data to diagnose state of the business, lead the creation of cross-functional marketing strategies, drive execution and sales force activation.Manage relationships with patient ambassadors and drive involvement of patient ambassadors for local events.Understand and share competitive intelligence with Marketing and Sales Management.Continuously monitors market needs and customer acceptance through field marketing, sales force contact, customer visits, attending key congresses and meetings, and conducting primary and secondary market research.Perform other related duties and responsibilities, on occasion, as assigned.Prepare and submit weekly activity reports as required.Maintains understanding of neuromodulation technology in a competitive environment.Maintains positive and cooperative communications and collaboration with all levels of employees, customers, contractors, and vendors.Complies with U.S. Food and Drug Administration (FDA) regulations, other regulatory requirements, Company policies, operating procedures, processes, and task assignments.Travel: 50% (domestic).Required QualificationsBachelor’s degree in Business Administration, Marketing or equivalent.Minimum 5+ years’ experience working in healthcare, life sciences, or technology-based products.Preferred QualificationsExperience working with complex product portfolios in the medical device industry.Ability to think across product, programs and customer segments to design and develop great and scalable marketing programs.Developed leadership skills/experience, including the ability to map task interdependencies, prioritize such tasks, and develop, monitor, and live within budgets as well as the demonstrated ability to forecast major milestones.Ability to work in a highly matrixed and geographically diverse business environment, within a team, and as an individual contributor in a fast-paced, changing environment.Ability to leverage and/or engage others to accomplish projects.Strong verbal and written communications with ability to effectively communicate at multiple levels in the organization.Analytical fluency with Microsoft Excel, PowerPoint, and Power BI platforms.Multitasks, prioritizes, and meets deadlines in timely manner.Strong organizational and follow-up skills, as well as attention to detail.The successful candidate will exhibit: Positive attitude, leadership, desire, and ability to lead the organization to ensure goals achievement, deep understanding of the complexities of market and customer needs, ability to develop, rationalize, and present strategy, strong analytical and computer skills, with working knowledge of financial models, strong work ethic, self-motivation, and resourcefulness.* Participants who complete a short wellness assessment qualify for FREE coverage in our HIP PPO medical plan. Free coverage applies in the next calendar year.Learn more about our health and wellness benefits, which provide the security to help you and your family live full lives:
www.abbottbenefits.comFollow your career aspirations to Abbott for diverse opportunities with a company that can help you build your future and live your best life. Abbott is an Equal Opportunity Employer, committed to employee diversity.Connect with us at
www.abbott.com , on Facebook at
www.facebook.com/Abbott
and on Twitter @AbbottNews.The base pay for this position is $95,000.00 – $190,000.00. In specific locations, the pay range may vary from the range posted.
#J-18808-Ljbffr
Freedom 2 Save
student debt program and
FreeU
education benefit - an affordable and convenient path to getting a bachelor’s degree.A company recognized as a great place to work in dozens of countries around the world and named one of the most admired companies in the world by Fortune.A company that is recognized as one of the best big companies to work for as well as a best place to work for diversity, working mothers, female executives, and scientists.NeuromodulationOur Neuromodulation business includes implantable devices compatible with mobile technology to help people who suffer from chronic pain and movement disorders. These non-opioid therapies allow us to provide interventional pain therapy to patients throughout the pain continuum.The OpportunityWe are seeking an experienced, passionate, strategic medical device expert to join our Abbott Brain Therapies Marketing team as a
Field Marketing Manager , focusing on the US Deep Brain Stimulation (DBS) Market.This role will serve as conduit between the sales team and marketing organization, being a go-to resource for the Brain Therapies team to assist with regional business development tactics & execution, DBS product & therapy education, management of key account & key opinion leader relationships, and feedback to the US Product Marketing team.Ultimately, the incumbent in this position will be regarded as a technical, market expert related to neuromodulation therapies with broad knowledge of related fields.What You’ll Work OnAssist in the development and spearhead field execution of strategic marketing plans to meet Americas Abbott Brain Therapies revenue, profitability, and market penetration goals, ensuring collaboration and alignment with cross-functional partners.Ensure the sales teams engage in the most up to date products, initiatives, tools, and program delivery with physicians and patients. Success is defined as achieving key metrics for each program in collaboration with field teams.Become the voice of Abbott US Brain Therapies Marketing in the field and champion regional priorities, providing feedback on messaging, promotions, and market releases.Execute marketing campaigns within the different geographies, tailored to specific geographical needs.Track actuals vs. target and other key metrics such as closes, losses, and growth within accounts, and adjusting tactics as needed to achieve targets.Analyze complex data sets to determine appropriate targets for campaigns, understanding how to measure success of delivery. Create local launch reporting including metrics and target goal achievement.Drive customized Patient and Physician field marketing programs, including Patient Advocacy Group partnered events.Serve as project manager to oversee local marketing initiatives to completion, including the development, delivery, tracking, and execution of program offerings based on local needs and objectives.Measure impact of key programs and optimize resource allocations for future initiatives.Engage with KOL’s and top accounts to drive preference toward Abbott Brain Therapies products.Builds and maintains strong relationships with new and existing customers, KOLs, Patient Advocacy Groups and industry leaders.Explore and implement additional solutions to help drive strategic focus for the field teams.Uses sales and market research data to diagnose state of the business, lead the creation of cross-functional marketing strategies, drive execution and sales force activation.Manage relationships with patient ambassadors and drive involvement of patient ambassadors for local events.Understand and share competitive intelligence with Marketing and Sales Management.Continuously monitors market needs and customer acceptance through field marketing, sales force contact, customer visits, attending key congresses and meetings, and conducting primary and secondary market research.Perform other related duties and responsibilities, on occasion, as assigned.Prepare and submit weekly activity reports as required.Maintains understanding of neuromodulation technology in a competitive environment.Maintains positive and cooperative communications and collaboration with all levels of employees, customers, contractors, and vendors.Complies with U.S. Food and Drug Administration (FDA) regulations, other regulatory requirements, Company policies, operating procedures, processes, and task assignments.Travel: 50% (domestic).Required QualificationsBachelor’s degree in Business Administration, Marketing or equivalent.Minimum 5+ years’ experience working in healthcare, life sciences, or technology-based products.Preferred QualificationsExperience working with complex product portfolios in the medical device industry.Ability to think across product, programs and customer segments to design and develop great and scalable marketing programs.Developed leadership skills/experience, including the ability to map task interdependencies, prioritize such tasks, and develop, monitor, and live within budgets as well as the demonstrated ability to forecast major milestones.Ability to work in a highly matrixed and geographically diverse business environment, within a team, and as an individual contributor in a fast-paced, changing environment.Ability to leverage and/or engage others to accomplish projects.Strong verbal and written communications with ability to effectively communicate at multiple levels in the organization.Analytical fluency with Microsoft Excel, PowerPoint, and Power BI platforms.Multitasks, prioritizes, and meets deadlines in timely manner.Strong organizational and follow-up skills, as well as attention to detail.The successful candidate will exhibit: Positive attitude, leadership, desire, and ability to lead the organization to ensure goals achievement, deep understanding of the complexities of market and customer needs, ability to develop, rationalize, and present strategy, strong analytical and computer skills, with working knowledge of financial models, strong work ethic, self-motivation, and resourcefulness.* Participants who complete a short wellness assessment qualify for FREE coverage in our HIP PPO medical plan. Free coverage applies in the next calendar year.Learn more about our health and wellness benefits, which provide the security to help you and your family live full lives:
www.abbottbenefits.comFollow your career aspirations to Abbott for diverse opportunities with a company that can help you build your future and live your best life. Abbott is an Equal Opportunity Employer, committed to employee diversity.Connect with us at
www.abbott.com , on Facebook at
www.facebook.com/Abbott
and on Twitter @AbbottNews.The base pay for this position is $95,000.00 – $190,000.00. In specific locations, the pay range may vary from the range posted.
#J-18808-Ljbffr