Marketing Manager

MAIN FUNCTION:Manage all functions and responsibilities of Pro Marketing initiatives. Activities related to web platforms (company website (PNY.com), Partner Portal, Email Service Provider, CRM System, Sharepoint) for the OEM/Commercial team. Oversee and lead the Advertising strategy on a quarterly basis with the team. Work closely with team members on executables for news and marketing communications including email marketing initiatives and viral marketing activities, product/content and solutions collateral development, analytical web data, SEO (search) implementation, overall branding, and lead generation, to support our customers/partners. The ideal candidate has experience in developing and executing marketing campaigns, including driving materials into our Channels (Authorized Partners/Resellers, DMR and Distribution accounts, as well as End Users).QUALIFICATIONS:Bachelor’s Degree or equivalent work experience5+ years’ Marketing experienceStrong project management, multitasking, and decision-making skillsProficiency with online marketing and social media strategyStrong analytical skillsMetrics-driven marketing mind with eye for creativityExcellent written and verbal communication skillsExperience with marketing automation and CRM toolsEstablished contacts in media a plusWORKING CONDITIONS:The work environment characteristics are representative of those an employee encounters while performing the essential functions of this job.DUTIES AND RESPONSIBILITIES:Execution of the marketing positioning and brand strategy (new and existing product lines) and positioning within Channel/Partners/Resellers and End UsersWork closely with the product management team to define the marketing materials, programs, and scope needed to support the product lines across audiencesHelp in developing creative briefs and guide direction to meet objectives for all advertising and public-facing communications (print/web) with Graphic Design teamDevelop advertising campaigns and promotions, executing with external Ad firmsCoordinate marketing projects from start to finish, leveraging internal support and driving collaborationWork closely with Director, Marketing & Creative on plans and budgeting quarterly, outlining the needs to support our Channel businessDrive efforts to help increase SEO visibility and evolve lead-nurturing tacticsWork closely with the Sales Team to help support them; meeting their commercial objectives by providing them with the appropriate materials, tools, presentations, etc.Support the ongoing maintenance of our CRM System to support the Sales TeamOther activities as assigned

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