McLeod Software
Marketing Communications Manager
McLeod Software, Birmingham, Alabama, United States, 35275
DescriptionPurpose of this Position:
Manage the company’s marketing communication channels to current and prospective customers and work with internal teams to enhance the customer’s experience.CompetenciesWritten communicationEditorial supervisionCreative supervisionStrategic PlanningProject ManagementKnowledge, Skills, And AbilitiesStrongly self-motivated and directed, with excellent attention to detail.Expert knowledge in media relations, social media, website creation and management, impact driven communications, and marketing.Excellent verbal and written communications skills.Hardworking and places high value on teamwork, collaborating with cross-functional teams.Outstanding analytical and problem-solving skills.Excellent in analyzing marketing analytics and data to make informed decisions.Ability to work independently and thrive in a fast-paced environment.Demonstrates curiosity, is a strong problem-solver, and takes initiative.Demonstrated commitment to work.Essential Duties And ResponsibilitiesBrand Strategy: Execute a comprehensive brand strategy aligned with the company's vision and ensure its integration into all marketing communication initiatives.Media and Public Relations: Manage and develop strategies for media relations.Content Creation and Website Management: Supervise the creation of engaging content for marketing communication channels, with a focus on the website and thought leadership. Work with Product Marketing Manager to ensure the website content aligns with overall marketing and brand strategies.Marketing Automation: Experience implementing marketing automation solutions and ABM strategies is preferred.Market Research: Work with Product Marketing Manager to conduct market research and competitor analysis to identify trends, opportunities, and threats, and use the insights to refine the brand strategy.Cross-Functional Collaboration: Collaborate with various teams to ensure consistency in brand messaging.Events: Manage the creation of content for all McLeod Software events.QualificationsBachelor's degree in Marketing and/or Communications.Experience: Minimum 7-10 years of relevant leadership experience in marketing communications; experience in transportation and/or software industry a plus.Leadership Skills: Experience leading and managing teams, fostering collaboration, and achieving results through others.Communication Skills: Excellent written and verbal communication skills, with the ability to articulate complex ideas in a clear and engaging manner.Analytical Abilities: Proficient in analyzing data, interpreting market trends, and translating insights into actionable strategies.Industry Knowledge: Familiarity with the latest industry trends, emerging technologies, and marketing best practices; knowledge of the transportation software industry a plus.About UsSince 1985, McLeod Software has provided powerful transportation management and trucking software solutions to the trucking industry. These solutions, developed entirely by our company, are comprehensive and support integration with a broad array of complimentary logistics products.We are the leader when it comes to software for trucking dispatch operations management, freight brokerage management, fleet management, document imaging, workflow, EDI, and business process automation solutions for trucking, freight brokerage, third party logistics, and shipper companies in the United States.With an established base of more than 1,200 active customers throughout North America, McLeod Software is dedicated solely to the transportation industry. This focus means we have a deep understanding of the needs and intricate details involved in carrier, broker, and freight management businesses of all types.Participation in the trucking and brokerage industry is extremely important to McLeod Software. We have always believed that we benefit beyond our investment from our active participation in the industry's most important organizations. In addition to national organizations like the ATA, TCA, TIA, AFTC, NTTC, and NPTC we belong to and participate in over 20 state and regional organizations.
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Manage the company’s marketing communication channels to current and prospective customers and work with internal teams to enhance the customer’s experience.CompetenciesWritten communicationEditorial supervisionCreative supervisionStrategic PlanningProject ManagementKnowledge, Skills, And AbilitiesStrongly self-motivated and directed, with excellent attention to detail.Expert knowledge in media relations, social media, website creation and management, impact driven communications, and marketing.Excellent verbal and written communications skills.Hardworking and places high value on teamwork, collaborating with cross-functional teams.Outstanding analytical and problem-solving skills.Excellent in analyzing marketing analytics and data to make informed decisions.Ability to work independently and thrive in a fast-paced environment.Demonstrates curiosity, is a strong problem-solver, and takes initiative.Demonstrated commitment to work.Essential Duties And ResponsibilitiesBrand Strategy: Execute a comprehensive brand strategy aligned with the company's vision and ensure its integration into all marketing communication initiatives.Media and Public Relations: Manage and develop strategies for media relations.Content Creation and Website Management: Supervise the creation of engaging content for marketing communication channels, with a focus on the website and thought leadership. Work with Product Marketing Manager to ensure the website content aligns with overall marketing and brand strategies.Marketing Automation: Experience implementing marketing automation solutions and ABM strategies is preferred.Market Research: Work with Product Marketing Manager to conduct market research and competitor analysis to identify trends, opportunities, and threats, and use the insights to refine the brand strategy.Cross-Functional Collaboration: Collaborate with various teams to ensure consistency in brand messaging.Events: Manage the creation of content for all McLeod Software events.QualificationsBachelor's degree in Marketing and/or Communications.Experience: Minimum 7-10 years of relevant leadership experience in marketing communications; experience in transportation and/or software industry a plus.Leadership Skills: Experience leading and managing teams, fostering collaboration, and achieving results through others.Communication Skills: Excellent written and verbal communication skills, with the ability to articulate complex ideas in a clear and engaging manner.Analytical Abilities: Proficient in analyzing data, interpreting market trends, and translating insights into actionable strategies.Industry Knowledge: Familiarity with the latest industry trends, emerging technologies, and marketing best practices; knowledge of the transportation software industry a plus.About UsSince 1985, McLeod Software has provided powerful transportation management and trucking software solutions to the trucking industry. These solutions, developed entirely by our company, are comprehensive and support integration with a broad array of complimentary logistics products.We are the leader when it comes to software for trucking dispatch operations management, freight brokerage management, fleet management, document imaging, workflow, EDI, and business process automation solutions for trucking, freight brokerage, third party logistics, and shipper companies in the United States.With an established base of more than 1,200 active customers throughout North America, McLeod Software is dedicated solely to the transportation industry. This focus means we have a deep understanding of the needs and intricate details involved in carrier, broker, and freight management businesses of all types.Participation in the trucking and brokerage industry is extremely important to McLeod Software. We have always believed that we benefit beyond our investment from our active participation in the industry's most important organizations. In addition to national organizations like the ATA, TCA, TIA, AFTC, NTTC, and NPTC we belong to and participate in over 20 state and regional organizations.
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