Navy Federal
Brand & Product Marketing Strategist II (Cards & Payments)
Navy Federal, Vienna, Virginia, United States, 22184
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Job DescriptionPosition:
Marketing Product Owner (Marketing Product Lead)
Serve as a marketing product owner. Lead and direct the delivery of holistic marketing campaigns from market strategy development to implementation to engage the member/prospect, achieve business goals, and increase share among members.
Key Responsibilities:
Translate the business and product strategy into actionable and effective features/campaigns and user stories/campaign briefs to leverage member insights, cross-channel strategy, and intelligent targeting.
Build cross-functional relationships and expertise in the Navy Federal brand and product portfolio.
Work with product SMEs to anticipate, prioritize and plan campaign strategy across paid, owned, and earned channels.
Apply internal and external marketing insights, data-driven strategy, and enterprise goals to guide and evolve both campaigns and initiatives to drive results.
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Job DescriptionPosition:
Marketing Product Owner (Marketing Product Lead)
Serve as a marketing product owner. Lead and direct the delivery of holistic marketing campaigns from market strategy development to implementation to engage the member/prospect, achieve business goals, and increase share among members.
Key Responsibilities:
Translate the business and product strategy into actionable and effective features/campaigns and user stories/campaign briefs to leverage member insights, cross-channel strategy, and intelligent targeting.
Build cross-functional relationships and expertise in the Navy Federal brand and product portfolio.
Work with product SMEs to anticipate, prioritize and plan campaign strategy across paid, owned, and earned channels.
Apply internal and external marketing insights, data-driven strategy, and enterprise goals to guide and evolve both campaigns and initiatives to drive results.
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