Icebreaker
Smartwool & icebreaker: Integrated DTC Marketing Manager
Icebreaker, Denver, Colorado, United States, 80285
Smartwool & icebreaker: Integrated DTC Marketing ManagerAt icebreaker and Smartwool, we are two unique brands that embody the same spirit of belonging, adventure, sustainability, and getting out there. We create products made for people who enjoy nature and want to go far and feel good. We do this all while keeping our planet and the impact of our products in mind.
As the Integrated DTC Marketing Manager, you will work collaboratively and cross-functionally to develop and execute seasonal marketing campaigns for Smartwool and icebreaker brands in the US and Canada.
This position will report to the Senior Marketing Manager and partner with Brand Marketing, E-Commerce, CRM, Retail, Product, and Creative Marketing to drive DTC demand and grow market share for the Smartwool and icebreaker businesses. You will be an essential part of our team, assisting and helping execute asset production, digital marketing activations, and overarching branded marketing efforts across all DTC channels in AMER, while ensuring continuity with Global Marketing GTM priorities.
What will you do?
Responsible for leading and implementing short and long-term integrated marketing strategy, communicating consistent messages across e-commerce and retail marketing channels for Smartwool and icebreaker.
Develop and execute seasonal marketing strategies for all Smartwool and icebreaker DTC channels in North America.
Build strong partnerships and establish credibility with both internal and external stakeholders, based upon a demonstrated collaborative approach, leadership skills and experience.
Partner with eComm and retail teams to ensure CRM and performance marketing is driving traffic and conversion.
Define, evaluate and report key metrics that tie to business goals.
Work closely with cross functional partners to support new product initiatives.
Brief and review all regional creative needs for Smartwool.com, Smartwool.ca, icebreaker.com, and icebreaker retail stores in North America.
Collaborate with regional paid media, social media, community, PR, and athlete teams to ensure continuity of brand expression across all campaigns.
Collaborate with internal CRM and CDP teams to develop and implement new advanced consumer targeting strategies.
Accountability for strategic delineation of seasonal marketing priorities and stories within Smartwool/icebreaker portfolio.
Lead and implement organic SEO strategy on Smartwool.com and icebreaker.com.
Maintain departmental calendars for internal and external stakeholders.
What do you need to succeed?
5+ years of experience in a related field.
Strategic Leadership: Direct and coordinate marketing activities to achieve brand sales goals.
Initiative: Responsible for strategies related to spending, pricing, product, packaging, media, promotion, and copy.
Communication & Tech Proficiency: Strong written and oral communication skills with proficient PC skills.
Expertise: In-depth knowledge of marketing principles and practices, with the ability to handle complex information.
Problem-Solving: Sophisticated analytical skills to resolve related issues and anticipate future challenges.
Interpersonal Skills: Ability to communicate and persuade diverse audiences, with strong multicultural awareness.
Accountability & Impact: Responsible for meeting targets with a significant impact on discipline performance.
Location requirement: This role is based in Denver, CO.
What do we offer you?
At icebreaker and Smartwool, we know you expect as much from us as we do from you. That is why we make a commitment to support and grow our people. We offer extensive development and growth opportunities for your current and future positions, a competitive compensation package, and a strong benefits package that includes medical, dental, vision, and 401(k).
Our commitment extends beyond this and into your daily work life. We strive to foster a diverse and inclusive culture based on respect, connection, and authenticity. Our focus on DEI is at the foundation of who we are and what we do.
Now WE have a question for YOU.
Are you in?
Hiring Range :
$95,040.00 USD - $118,800.00 USD annually
Incentive Potential
: This position is eligible for additional compensation awards that may include an annual incentive plan, sales incentive, or commission potential.
Benefits at VF Corporation
: You can review a general overview of each benefit program offered, including this year's medical plan rates on www.MyVFbenefits.com.
Pursuant to all applicable local Fair Chance Ordinance requirements, including but not limited to the San Francisco Fair Chance Ordinance, VF will consider for employment qualified applicants with arrest and conviction records.
VF is committed to creating an inclusive environment that welcomes and values the differences among all of our associates, customers, suppliers and the communities in which we live and conduct business.
#J-18808-Ljbffr
As the Integrated DTC Marketing Manager, you will work collaboratively and cross-functionally to develop and execute seasonal marketing campaigns for Smartwool and icebreaker brands in the US and Canada.
This position will report to the Senior Marketing Manager and partner with Brand Marketing, E-Commerce, CRM, Retail, Product, and Creative Marketing to drive DTC demand and grow market share for the Smartwool and icebreaker businesses. You will be an essential part of our team, assisting and helping execute asset production, digital marketing activations, and overarching branded marketing efforts across all DTC channels in AMER, while ensuring continuity with Global Marketing GTM priorities.
What will you do?
Responsible for leading and implementing short and long-term integrated marketing strategy, communicating consistent messages across e-commerce and retail marketing channels for Smartwool and icebreaker.
Develop and execute seasonal marketing strategies for all Smartwool and icebreaker DTC channels in North America.
Build strong partnerships and establish credibility with both internal and external stakeholders, based upon a demonstrated collaborative approach, leadership skills and experience.
Partner with eComm and retail teams to ensure CRM and performance marketing is driving traffic and conversion.
Define, evaluate and report key metrics that tie to business goals.
Work closely with cross functional partners to support new product initiatives.
Brief and review all regional creative needs for Smartwool.com, Smartwool.ca, icebreaker.com, and icebreaker retail stores in North America.
Collaborate with regional paid media, social media, community, PR, and athlete teams to ensure continuity of brand expression across all campaigns.
Collaborate with internal CRM and CDP teams to develop and implement new advanced consumer targeting strategies.
Accountability for strategic delineation of seasonal marketing priorities and stories within Smartwool/icebreaker portfolio.
Lead and implement organic SEO strategy on Smartwool.com and icebreaker.com.
Maintain departmental calendars for internal and external stakeholders.
What do you need to succeed?
5+ years of experience in a related field.
Strategic Leadership: Direct and coordinate marketing activities to achieve brand sales goals.
Initiative: Responsible for strategies related to spending, pricing, product, packaging, media, promotion, and copy.
Communication & Tech Proficiency: Strong written and oral communication skills with proficient PC skills.
Expertise: In-depth knowledge of marketing principles and practices, with the ability to handle complex information.
Problem-Solving: Sophisticated analytical skills to resolve related issues and anticipate future challenges.
Interpersonal Skills: Ability to communicate and persuade diverse audiences, with strong multicultural awareness.
Accountability & Impact: Responsible for meeting targets with a significant impact on discipline performance.
Location requirement: This role is based in Denver, CO.
What do we offer you?
At icebreaker and Smartwool, we know you expect as much from us as we do from you. That is why we make a commitment to support and grow our people. We offer extensive development and growth opportunities for your current and future positions, a competitive compensation package, and a strong benefits package that includes medical, dental, vision, and 401(k).
Our commitment extends beyond this and into your daily work life. We strive to foster a diverse and inclusive culture based on respect, connection, and authenticity. Our focus on DEI is at the foundation of who we are and what we do.
Now WE have a question for YOU.
Are you in?
Hiring Range :
$95,040.00 USD - $118,800.00 USD annually
Incentive Potential
: This position is eligible for additional compensation awards that may include an annual incentive plan, sales incentive, or commission potential.
Benefits at VF Corporation
: You can review a general overview of each benefit program offered, including this year's medical plan rates on www.MyVFbenefits.com.
Pursuant to all applicable local Fair Chance Ordinance requirements, including but not limited to the San Francisco Fair Chance Ordinance, VF will consider for employment qualified applicants with arrest and conviction records.
VF is committed to creating an inclusive environment that welcomes and values the differences among all of our associates, customers, suppliers and the communities in which we live and conduct business.
#J-18808-Ljbffr