Mary Kay Global
Sr Specialist Product Marketing US
Mary Kay Global, Irving, Texas, United States, 75084
Company Overview
Looking for a career where you can make a difference? At Mary Kay we are committed to enriching the lives of women and their families around the world, we offer careers with unlimited opportunities to do something beautiful every day. More than 5,000 employees work in locations around the world. They provide the products, marketing and other support to millions of Independent Beauty Consultants (IBCs) who work as independent contractors, selling our products directly to consumers in nearly 40 markets on five continents.
We are a company that believes in our people and cares for them with truly exceptional benefits. We offer:
A comprehensive health plan which includes medical, dental, and vision with low premiums401(k) planA generous profit-sharing programFree access to on-site fitness center and on-site clinicTeam US
“Team US” is what we fondly call employees whose work directly supports the Independent Beauty Consultants in our legacy Mary Kay Market. The U.S. market is where Mary Kay Ash’s dream became a reality. As a member of Team US, you will find opportunities to directly support the sales force in Sales, Marketing, IT, Finance and HR. Our teams create the magic for the beauty consultants – from spectacular events and world-class education and motivation to packing and distributing our wonderful Mary Kay products – the possibilities for a meaningful career are endless.
Job Purpose
Accountable for managing assigned US skin care product categories and launches from the start of the new product development process to launch. Responsible for the creation of product strategy and integrated marketing plans to deliver comprehensive, engaging, and synergistic product experiences for consumers and Mary Kay Independent Beauty Consultants, supporting the growth of the US market by increasing trial, revenue, and market share. Consults on the development of product positioning, develops pricing recommendations, and oversees the complete product life-cycle management of assigned product categories. Performs market research, product health reviews, and competitive analysis to identify areas of opportunity. Makes projections for future product launches and identifies product gaps. Prepares executive forecast approval documents. Is accountable for growing market share and making a significant contribution to the return on investment of designated product categories. Serves as a skin care expert resource to internal and external departments partnering with various US teams including communications, sales education, creative, social, web, digital and finance, as well as corporate teams. Under the guidance of Manager, leads product launch plans, develops marketing strategy, content, tools, and programs to elevate consumer awareness, perception, and purchase consideration and support sales force members in selling, booking parties and recruiting. This role requires a unique blend of robust product knowledge, analytical thinking, creativity, content development, and technical proficiency, as well as solid communication and project management skills to contribute to best-in-class 360-degree marketing execution.
Essential Duties And Responsibilities
Manages all aspects of the product launch and marketing process from definition to delivery and on-going maintenance, ensuring product launches and updates occur as planned.Serves as the product expert, developing creative briefs for product launches and product promotions with key US and global team members.Completes complexity review for each promotional launch with all appropriate teams.Proactively assists Manager in product portfolio management and marketing execution.Recommends additions in support of year-over-year sales growth and product promotions.Consults on Global Marketing Toolkit development ensuring alignment with US product positioning goals.Recommends estimated product sales and works with key groups to project sales and capture expenses.Partners with Finance in preparing for senior level and executive forecast approval.Communicates with key internal groups to ensure consistency of programs and 360 planning for product launches.Serves as the key contact for systems implementation for respective product updates.Conducts annual review of product health in assigned categories.Develops metrics and analyzes effectiveness of product launches, promotions, and programs.Inventory Management: Partners with Global Inventory Control and other US Marketing partners.Partners with Manager to contribute to the development of strategies to ensure Mary Kay’s long-term competitiveness.Reviews and edits all routings related to product categories for accuracy.Interacts frequently with the US Independent Sales Force.This job requires on-site work at a Mary Kay facility.Knowledge, Skills And Abilities
Education – Bachelor’s degree, or equivalent in Marketing, Advertising, Business, or related field.
Experience – 5+ years experience with product portfolio management and cross-functional marketing experience, or relevant experience in a general marketing role. Skin care experience strongly preferred.
Experience developing and/or contributing to brand, product and consumer marketing strategies is required.The ability to leverage market research results into actionable marketing recommendations is required.Must have the skills to develop effective forecasting assumptions and analyze product financial health.Must be able to work in a team environment and possess the ability to lead large teams.Must have excellent interpersonal, written, and oral communication skills.Must be creative, solution-focused, and willing to work with others.Must be self-sufficient and possess time and project management skills.Must be an analytical thinker with a broad perspective.Advanced knowledge of spreadsheet software is necessary.Out-of-town travel is required up to 15% of work time.Must be a Brand Ambassador for the Mary Kay Brand.Must have interest in the cosmetics and beauty category.
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Looking for a career where you can make a difference? At Mary Kay we are committed to enriching the lives of women and their families around the world, we offer careers with unlimited opportunities to do something beautiful every day. More than 5,000 employees work in locations around the world. They provide the products, marketing and other support to millions of Independent Beauty Consultants (IBCs) who work as independent contractors, selling our products directly to consumers in nearly 40 markets on five continents.
We are a company that believes in our people and cares for them with truly exceptional benefits. We offer:
A comprehensive health plan which includes medical, dental, and vision with low premiums401(k) planA generous profit-sharing programFree access to on-site fitness center and on-site clinicTeam US
“Team US” is what we fondly call employees whose work directly supports the Independent Beauty Consultants in our legacy Mary Kay Market. The U.S. market is where Mary Kay Ash’s dream became a reality. As a member of Team US, you will find opportunities to directly support the sales force in Sales, Marketing, IT, Finance and HR. Our teams create the magic for the beauty consultants – from spectacular events and world-class education and motivation to packing and distributing our wonderful Mary Kay products – the possibilities for a meaningful career are endless.
Job Purpose
Accountable for managing assigned US skin care product categories and launches from the start of the new product development process to launch. Responsible for the creation of product strategy and integrated marketing plans to deliver comprehensive, engaging, and synergistic product experiences for consumers and Mary Kay Independent Beauty Consultants, supporting the growth of the US market by increasing trial, revenue, and market share. Consults on the development of product positioning, develops pricing recommendations, and oversees the complete product life-cycle management of assigned product categories. Performs market research, product health reviews, and competitive analysis to identify areas of opportunity. Makes projections for future product launches and identifies product gaps. Prepares executive forecast approval documents. Is accountable for growing market share and making a significant contribution to the return on investment of designated product categories. Serves as a skin care expert resource to internal and external departments partnering with various US teams including communications, sales education, creative, social, web, digital and finance, as well as corporate teams. Under the guidance of Manager, leads product launch plans, develops marketing strategy, content, tools, and programs to elevate consumer awareness, perception, and purchase consideration and support sales force members in selling, booking parties and recruiting. This role requires a unique blend of robust product knowledge, analytical thinking, creativity, content development, and technical proficiency, as well as solid communication and project management skills to contribute to best-in-class 360-degree marketing execution.
Essential Duties And Responsibilities
Manages all aspects of the product launch and marketing process from definition to delivery and on-going maintenance, ensuring product launches and updates occur as planned.Serves as the product expert, developing creative briefs for product launches and product promotions with key US and global team members.Completes complexity review for each promotional launch with all appropriate teams.Proactively assists Manager in product portfolio management and marketing execution.Recommends additions in support of year-over-year sales growth and product promotions.Consults on Global Marketing Toolkit development ensuring alignment with US product positioning goals.Recommends estimated product sales and works with key groups to project sales and capture expenses.Partners with Finance in preparing for senior level and executive forecast approval.Communicates with key internal groups to ensure consistency of programs and 360 planning for product launches.Serves as the key contact for systems implementation for respective product updates.Conducts annual review of product health in assigned categories.Develops metrics and analyzes effectiveness of product launches, promotions, and programs.Inventory Management: Partners with Global Inventory Control and other US Marketing partners.Partners with Manager to contribute to the development of strategies to ensure Mary Kay’s long-term competitiveness.Reviews and edits all routings related to product categories for accuracy.Interacts frequently with the US Independent Sales Force.This job requires on-site work at a Mary Kay facility.Knowledge, Skills And Abilities
Education – Bachelor’s degree, or equivalent in Marketing, Advertising, Business, or related field.
Experience – 5+ years experience with product portfolio management and cross-functional marketing experience, or relevant experience in a general marketing role. Skin care experience strongly preferred.
Experience developing and/or contributing to brand, product and consumer marketing strategies is required.The ability to leverage market research results into actionable marketing recommendations is required.Must have the skills to develop effective forecasting assumptions and analyze product financial health.Must be able to work in a team environment and possess the ability to lead large teams.Must have excellent interpersonal, written, and oral communication skills.Must be creative, solution-focused, and willing to work with others.Must be self-sufficient and possess time and project management skills.Must be an analytical thinker with a broad perspective.Advanced knowledge of spreadsheet software is necessary.Out-of-town travel is required up to 15% of work time.Must be a Brand Ambassador for the Mary Kay Brand.Must have interest in the cosmetics and beauty category.
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