LeanTaaS, Inc.
Digital Marketing and Demand Generation Manager (US Remote)
LeanTaaS, Inc., Raleigh, North Carolina, United States,
Digital Marketing and Demand Generation Manager (US Remote)
Please note that while this role is listed as available for remote, we are currently employing in the following states:
AK, AZ, CA, CO, CT, DC, FL, GA, IL, IN, KS, LA, MD, MA, MI, MO, MT, NC, NH, NJ, NY, OH, OR, PA, SC, TN, TX, UT, VA, WA, WI
. If your state is not listed, we may not be able to proceed with your application. We have offices in Santa Clara, CA and Charlotte, NC for employees who prefer to work regularly or occasionally from an office.LeanTaaS Demand Generation team is looking for a skilled strategic digital marketer who is dynamic, creative, and has a proven track record of executing effective programs to hit engagement, pipeline, and revenue goals. This role will manage multi-channel demand generation campaigns, nurture campaigns, spearhead cross-sell initiatives, and website content support.The ideal candidate is a principled learner, striving for self-sufficiency while enjoying teamwork; a hands-on, strategic thinker with attention to detail, finding joy in contributing to solutions.WHAT YOU’LL DO
Own demand generation campaigns for iQueue for Infusion Centers team; generate qualified leads, driving higher conversion, and pipeline creation, including managing campaign strategy, execution, optimization, and performance tracking across various channelsSupport the event manager in flawless event execution, including booth collateral, field marketing dinners, pre and post show event emails, and coordinating with the business development team for lead follow upIdentify and cultivate partnerships with new vendors to enhance our demand generation efforts and expand reach to new target prospectsDevelop and execute comprehensive outbound multi-touch email marketing programs to engage and nurture leads throughout the sales funnelWrite, build, and optimize email copy, landing pages, and audience segmentation lists for 3 business units (Infusion Centers, Operating Rooms, and Inpatient Flow)Collaborate with the sales and customer success teams to develop and execute cross-sell initiatives and customer marketing programs to maximize effectiveness of demand generation campaignsSupport website content updates, ensuring that all website content is accurate, up-to-date, and optimized for search engines and user experience; collaborate with internal teams to create and update website content as neededWHAT YOU’LL BRING
Bachelor's degree in marketing or related fields, or equivalent years of related experience5+ years B2B experience with multi-channel marketing campaigns and a focus on digital/growth marketingProven track record of driving higher conversion rates and pipeline growth through strategic marketing campaigns and initiativesProficient with marketing tools such as Salesforce, marketing automation - specifically Marketo AND Pardot/Hubspot, Google products (Analytics, Search Console, Tag Manager, Ads)Strong project management skills, with the ability to manage multiple campaigns and initiatives simultaneouslyExcellent written and verbal communication skillsAnalytical thinking – you like working with data, enjoy measuring campaigns, love to optimize, and create Salesforce reports with easeBeing a self-starter – you spot opportunities to make things better and you take an ownershipAbility to meet deadlines and work collaboratively in a fast-paced, highly dynamic environmentBONUS POINTS IF YOU HAVE
Prior healthcare industry experienceWHAT YOU'LL GET
Intellectual and emotional satisfaction of solving tough operational problems in healthcare while improving patient access and saving lives!Competitive compensation package that includes base salary, target bonus, and stock options401(k) MatchGenerous Paid Time Off and Parental LeaveMonthly reimbursement for Skill BuildingMonthly reimbursement for Wellness, Transportation, and/or Home OfficeEducation Reimbursement for select courses/programs$90,000 - $115,000 a year
The offered base salary will reflect careful consideration of a number of factors, including your location, skills and qualifications, prior relevant experience, internal equity and market conditions. This range may be modified in the future.We have an obligation to protect our employees, our customers, and the patients of our customers. Therefore,
COVID-19
vaccination is required to work from the office, attend in-person company events, or to travel on behalf of the company.Candidates must be legally authorized to work in the United States. Verification of employment eligibility will be required at the time of hire. Visa sponsorship is not available for this position.
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Please note that while this role is listed as available for remote, we are currently employing in the following states:
AK, AZ, CA, CO, CT, DC, FL, GA, IL, IN, KS, LA, MD, MA, MI, MO, MT, NC, NH, NJ, NY, OH, OR, PA, SC, TN, TX, UT, VA, WA, WI
. If your state is not listed, we may not be able to proceed with your application. We have offices in Santa Clara, CA and Charlotte, NC for employees who prefer to work regularly or occasionally from an office.LeanTaaS Demand Generation team is looking for a skilled strategic digital marketer who is dynamic, creative, and has a proven track record of executing effective programs to hit engagement, pipeline, and revenue goals. This role will manage multi-channel demand generation campaigns, nurture campaigns, spearhead cross-sell initiatives, and website content support.The ideal candidate is a principled learner, striving for self-sufficiency while enjoying teamwork; a hands-on, strategic thinker with attention to detail, finding joy in contributing to solutions.WHAT YOU’LL DO
Own demand generation campaigns for iQueue for Infusion Centers team; generate qualified leads, driving higher conversion, and pipeline creation, including managing campaign strategy, execution, optimization, and performance tracking across various channelsSupport the event manager in flawless event execution, including booth collateral, field marketing dinners, pre and post show event emails, and coordinating with the business development team for lead follow upIdentify and cultivate partnerships with new vendors to enhance our demand generation efforts and expand reach to new target prospectsDevelop and execute comprehensive outbound multi-touch email marketing programs to engage and nurture leads throughout the sales funnelWrite, build, and optimize email copy, landing pages, and audience segmentation lists for 3 business units (Infusion Centers, Operating Rooms, and Inpatient Flow)Collaborate with the sales and customer success teams to develop and execute cross-sell initiatives and customer marketing programs to maximize effectiveness of demand generation campaignsSupport website content updates, ensuring that all website content is accurate, up-to-date, and optimized for search engines and user experience; collaborate with internal teams to create and update website content as neededWHAT YOU’LL BRING
Bachelor's degree in marketing or related fields, or equivalent years of related experience5+ years B2B experience with multi-channel marketing campaigns and a focus on digital/growth marketingProven track record of driving higher conversion rates and pipeline growth through strategic marketing campaigns and initiativesProficient with marketing tools such as Salesforce, marketing automation - specifically Marketo AND Pardot/Hubspot, Google products (Analytics, Search Console, Tag Manager, Ads)Strong project management skills, with the ability to manage multiple campaigns and initiatives simultaneouslyExcellent written and verbal communication skillsAnalytical thinking – you like working with data, enjoy measuring campaigns, love to optimize, and create Salesforce reports with easeBeing a self-starter – you spot opportunities to make things better and you take an ownershipAbility to meet deadlines and work collaboratively in a fast-paced, highly dynamic environmentBONUS POINTS IF YOU HAVE
Prior healthcare industry experienceWHAT YOU'LL GET
Intellectual and emotional satisfaction of solving tough operational problems in healthcare while improving patient access and saving lives!Competitive compensation package that includes base salary, target bonus, and stock options401(k) MatchGenerous Paid Time Off and Parental LeaveMonthly reimbursement for Skill BuildingMonthly reimbursement for Wellness, Transportation, and/or Home OfficeEducation Reimbursement for select courses/programs$90,000 - $115,000 a year
The offered base salary will reflect careful consideration of a number of factors, including your location, skills and qualifications, prior relevant experience, internal equity and market conditions. This range may be modified in the future.We have an obligation to protect our employees, our customers, and the patients of our customers. Therefore,
COVID-19
vaccination is required to work from the office, attend in-person company events, or to travel on behalf of the company.Candidates must be legally authorized to work in the United States. Verification of employment eligibility will be required at the time of hire. Visa sponsorship is not available for this position.
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