Hydroviv (Now Part Of Culligan International)
Head of Creative and Design
Hydroviv (Now Part Of Culligan International), Knoxville, Tennessee, United States, 37955
Key Responsibilities
Develop and execute the overall design strategy, ensuring alignment with brand objectives, business goals, and consumer preferences.
Maintain and evolve the visual identity of the brand, ensuring consistency across all touchpoints, including advertising, digital products, digital media, and packaging.
Lead and inspire the design team, setting clear goals, providing mentorship, and fostering a collaborative and innovative work environment.
Work closely with cross-functional teams, including performance marketing, product development, and sales, to ensure that design supports and enhances product positioning and marketing efforts.
Establish and implement human-centered design processes and tools that optimize efficiency and enable scalable growth.
Manage collaboration with external design agencies and freelancers, ensuring that design projects adhere to the brand and are completed on time and within budget.
Maintain the highest standards of design quality, review work, and provide feedback to team members to ensure excellence in all design outputs.
Stay up-to-date with design trends, emerging technologies, and industry best practices to continuously innovate and elevate the brand's design standards.
Own the creative brief process and identify best creative territories/ideas for development.
Partner with Performance Marketing Manager and external agency partners to define the consumer journey – paid media, blog, content, CRM, website, etc. – and develop strategies and messaging frameworks that move consumers down the funnel.
Ensure that all outward creative (visual, copy) are aligned with Brand Guidelines on all customer-facing channels (e.g., website, social, ads, etc.).
Work with Founder/President to better develop brand voice, visual identity, and strengthen inward & outward facing brand guidelines.
Manage two direct reports:Content Specialist: Responsible for content planning, development, measurement, and community management across all owned social media platforms.Junior Designer: Responsible for creating visual assets for email, ads, website, and social.
Anticipate and identify problems and develop solutions using creativity and innovation.
Essential Qualifications:Bachelor’s degree in Marketing, Digital Marketing, Business, or related field. MBA a plus.10+ years in digitally native design.Comfort in both leading strategy and executing - not afraid to dive into the work to troubleshoot or execute as needed.Able to pivot between day-to-day management and longer-term brand strategy projects simultaneously.Excellent interpersonal, communication, and organizational skills with demonstrated ability to prioritize workload and attention to detail.Ability to use analytical skills to identify challenges & opportunities as it relates to products, category changes, competitive threats, and changes in sales in the marketplace.Very strong communication and presentation skills; experience managing cross-functional teams.Proficiency using Adobe CC, Figma, and Asana.Budget-management skills and proficiency.
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Develop and execute the overall design strategy, ensuring alignment with brand objectives, business goals, and consumer preferences.
Maintain and evolve the visual identity of the brand, ensuring consistency across all touchpoints, including advertising, digital products, digital media, and packaging.
Lead and inspire the design team, setting clear goals, providing mentorship, and fostering a collaborative and innovative work environment.
Work closely with cross-functional teams, including performance marketing, product development, and sales, to ensure that design supports and enhances product positioning and marketing efforts.
Establish and implement human-centered design processes and tools that optimize efficiency and enable scalable growth.
Manage collaboration with external design agencies and freelancers, ensuring that design projects adhere to the brand and are completed on time and within budget.
Maintain the highest standards of design quality, review work, and provide feedback to team members to ensure excellence in all design outputs.
Stay up-to-date with design trends, emerging technologies, and industry best practices to continuously innovate and elevate the brand's design standards.
Own the creative brief process and identify best creative territories/ideas for development.
Partner with Performance Marketing Manager and external agency partners to define the consumer journey – paid media, blog, content, CRM, website, etc. – and develop strategies and messaging frameworks that move consumers down the funnel.
Ensure that all outward creative (visual, copy) are aligned with Brand Guidelines on all customer-facing channels (e.g., website, social, ads, etc.).
Work with Founder/President to better develop brand voice, visual identity, and strengthen inward & outward facing brand guidelines.
Manage two direct reports:Content Specialist: Responsible for content planning, development, measurement, and community management across all owned social media platforms.Junior Designer: Responsible for creating visual assets for email, ads, website, and social.
Anticipate and identify problems and develop solutions using creativity and innovation.
Essential Qualifications:Bachelor’s degree in Marketing, Digital Marketing, Business, or related field. MBA a plus.10+ years in digitally native design.Comfort in both leading strategy and executing - not afraid to dive into the work to troubleshoot or execute as needed.Able to pivot between day-to-day management and longer-term brand strategy projects simultaneously.Excellent interpersonal, communication, and organizational skills with demonstrated ability to prioritize workload and attention to detail.Ability to use analytical skills to identify challenges & opportunities as it relates to products, category changes, competitive threats, and changes in sales in the marketplace.Very strong communication and presentation skills; experience managing cross-functional teams.Proficiency using Adobe CC, Figma, and Asana.Budget-management skills and proficiency.
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