Coates Group
Marketing Manager NAM
Coates Group, Chicago, Illinois, United States, 60290
Qualifications
Marketing/Communications degree is preferable2 years' experience in independently managing marketing projects with key business stakeholdersExperience in managing workflows in Asana, as well as using tools such as Figma is preferableAbility to operate autonomously and use initiative in your approach to projects, but also with support from the Global Marketing DirectorMust possess a 'can-do' attitude and a willingness to adapt to changing prioritiesHave experience in managing multiple projects concurrently, without compromise to quality of the output of each projectResponsibilities
The Marketing Manager NAM will be responsible for overseeing Marketing and Brand Strategy for the NAM region as well as hold global responsibilities to market and amplify the Coates brandThe position will work collaboratively with stakeholders to ensure smooth operations of the day-to-day marketing activities and will work with the broader Marketing team to execute and ensure effective delivery of marketing and brand goalsThe Marketing Manager will play the regional role of second in command for the Global Marketing DirectorThe Marketing Manager will be responsible for supporting the hiring of a Marketing Coordinator and managing this person when they are in the positionPlan, develop and implement strategic marketing strategies and activities including PR, thought leadership, events, advertising, strategic partnerships, client engagement and building capacity to support the organizationOversee regional execution of global marketing campaignsDevelop strong, efficient and highly collaborative partnerships with the Marketing Manager, International Markets to build and execute marketing and brand strategies to allow for alignment across regionsDay to day management and implementation of local and regional marketing activity across NAM regionCo-manage workflow process with Marketing Manager, International MarketsPartner with Account Management and Business Development teams to prepare the experiences and materials for (future and current) client interaction (i.e. pitches, presentations, meetings, demos, etc.)Collaborate closely with the customer teams (Account Management, Product, Deployment, Support, etc.) to assess the end-to-end client engagement process and build and execute a plan to improve and streamlineApply a commercial lens when collaborating with key stakeholders to ensure that marketing consultation and input on customer projects is value drivenBuild and manage calendar of activitiesEnsure branding position and creative execution are aligned with strategic direction of Coates GroupBuild strong relationships with internal stakeholders across the NAM regionStrategic oversight of Regional RMHC and Charity Management for the NAM groupPartnership and vendor managementWork in collaboration with Content Creator and Digital Marketing Specialist as an input into the social content creation process and the Communications Manager as an input into the internal comms processSpecial projects, such as RFP management, special events, etc.Oversee local photo/video shoots as neededPlay an active role in the planning and preparation for NAM client events as the Marketing LeadBuild successful relationships with business development leads to identify where we can actively support in ensuring our brand voice in consistent and cohesive across all channelsImprovement of overall customer engagement processPro-active engagement with Account Management teams to build strong relationships and collaborate effectivelyAct as a brand guardian when assessing all aspects of visual and language driven brand application across the customer lifecycleDemonstrated partnerships with Marketing Specialist, International Markets on shared goals, strategies and processes to ensure global alignment for marketingEffective collaboration with Communications Manager for internal comms needsPlay an active role in the achievement of KPIs of wider team to ensure they are being metProactively provide effective leadership and guidance to ensure delivery of comprehensive suite of internal and external focused servicesPlay an active role in a high performing, highly engaged team culture and initiate continuous improvements in your rolePlay an active role in defining the structure and facilitating growth for our growing teamBenefits
The benefits include an annual market competitive bonus program and our "Thrive Program" which includes a suite of flexible work options because we're strong believers that you should never miss an important life or work moment
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Marketing/Communications degree is preferable2 years' experience in independently managing marketing projects with key business stakeholdersExperience in managing workflows in Asana, as well as using tools such as Figma is preferableAbility to operate autonomously and use initiative in your approach to projects, but also with support from the Global Marketing DirectorMust possess a 'can-do' attitude and a willingness to adapt to changing prioritiesHave experience in managing multiple projects concurrently, without compromise to quality of the output of each projectResponsibilities
The Marketing Manager NAM will be responsible for overseeing Marketing and Brand Strategy for the NAM region as well as hold global responsibilities to market and amplify the Coates brandThe position will work collaboratively with stakeholders to ensure smooth operations of the day-to-day marketing activities and will work with the broader Marketing team to execute and ensure effective delivery of marketing and brand goalsThe Marketing Manager will play the regional role of second in command for the Global Marketing DirectorThe Marketing Manager will be responsible for supporting the hiring of a Marketing Coordinator and managing this person when they are in the positionPlan, develop and implement strategic marketing strategies and activities including PR, thought leadership, events, advertising, strategic partnerships, client engagement and building capacity to support the organizationOversee regional execution of global marketing campaignsDevelop strong, efficient and highly collaborative partnerships with the Marketing Manager, International Markets to build and execute marketing and brand strategies to allow for alignment across regionsDay to day management and implementation of local and regional marketing activity across NAM regionCo-manage workflow process with Marketing Manager, International MarketsPartner with Account Management and Business Development teams to prepare the experiences and materials for (future and current) client interaction (i.e. pitches, presentations, meetings, demos, etc.)Collaborate closely with the customer teams (Account Management, Product, Deployment, Support, etc.) to assess the end-to-end client engagement process and build and execute a plan to improve and streamlineApply a commercial lens when collaborating with key stakeholders to ensure that marketing consultation and input on customer projects is value drivenBuild and manage calendar of activitiesEnsure branding position and creative execution are aligned with strategic direction of Coates GroupBuild strong relationships with internal stakeholders across the NAM regionStrategic oversight of Regional RMHC and Charity Management for the NAM groupPartnership and vendor managementWork in collaboration with Content Creator and Digital Marketing Specialist as an input into the social content creation process and the Communications Manager as an input into the internal comms processSpecial projects, such as RFP management, special events, etc.Oversee local photo/video shoots as neededPlay an active role in the planning and preparation for NAM client events as the Marketing LeadBuild successful relationships with business development leads to identify where we can actively support in ensuring our brand voice in consistent and cohesive across all channelsImprovement of overall customer engagement processPro-active engagement with Account Management teams to build strong relationships and collaborate effectivelyAct as a brand guardian when assessing all aspects of visual and language driven brand application across the customer lifecycleDemonstrated partnerships with Marketing Specialist, International Markets on shared goals, strategies and processes to ensure global alignment for marketingEffective collaboration with Communications Manager for internal comms needsPlay an active role in the achievement of KPIs of wider team to ensure they are being metProactively provide effective leadership and guidance to ensure delivery of comprehensive suite of internal and external focused servicesPlay an active role in a high performing, highly engaged team culture and initiate continuous improvements in your rolePlay an active role in defining the structure and facilitating growth for our growing teamBenefits
The benefits include an annual market competitive bonus program and our "Thrive Program" which includes a suite of flexible work options because we're strong believers that you should never miss an important life or work moment
#J-18808-Ljbffr