Wolters Kluwer
Marketing Specialist
Wolters Kluwer, Phila, Pennsylvania, United States, 19117
Product Marketing Specialist
Wolters KluwerUSA- RemoteWith nearly two centuries of experience, Wolters Kluwer provides information and professional services for accounting, audit, business, compliance, finance, healthcare, legal, risk, and tax industries. Founded in 1836, we offer expert solutions backed by deep domain knowledge and specialized, intelligent technology to help clients make important decisions.Wolters Kluwer is looking for a Marketing Specialist. You will develop marketing programs for a portfolio of scholarly research journals, which include marketing campaigns and events. You’ll need to prioritize your workload and exhibit strong attention to detail. Wolters Kluwer is looking for someone willing to take on a breadth of marketing responsibilities, has excellent written and verbal communication skills, can handle multiple requests/tasks at one time, and can work with leadership and external partners and clients. You will report to the Associate Director of Product Marketing in this remote role.You Will:
Create strategic plans to increase growth for a portfolio of scholarly research journals.Manage promotional budgets and campaign forecasting planning to ensure expenditure use.Collaborate with publishing teams and important partners to identify target market segments and communication gaps to develop messaging for author and product communications.Analyze marketing metrics for reporting out and recommend adjustments to strengthen marketing’s impact on subscription sales, online usage, and manuscript submissions.Coordinate with central marketing and graphic designers to develop content for the following areas: Websites, email communication, events, and social media campaigns.Plan and attend medical conferences.Research competitors to help refine overall positioning and messaging for the journals in the portfolio.Other projects as assigned by marketing leadership.Travel approximately 10%.You Have:
Education:
Bachelor’s degree in marketing or communications or equivalent experience is required professional experience.Experience:
Minimum of 1 year of B2C marketing experience with knowledge of coordinating content calendars.Working knowledge of Microsoft Office (Word, Excel, PowerPoint, and Outlook).Familiarity with Smartsheet and Adobe DC for annotating and editing PDFs.Experience liaising between different departments and partners/clients.Interpret and report on marketing metrics.Desire to learn new concepts and work on new projects.Other Skills or Certifications:
Strong writing and verbal communication skillsExperience in copywriting and campaign coordinationBenefits:
A comprehensive benefits package that begins your first day of employment.Additional Information:
Wolters Kluwer offers excellent benefits and programs to help meet your needs and balance your work and personal life, including
Medical, Dental, & Vision Plans, 401(k), FSA/HSA, Commuter Benefits, Tuition Assistance Plan, Vacation and Sick Time, and Paid Parental Leave . Full details of our benefits are available -
https://www.mywolterskluwerbenefits.com/index.htmlDiversity Matters
Wolters Kluwer strives for an inclusive company culture in which we attract, develop, and retain diverse talent to achieve our strategy. As a global company, having a diverse workforce is of the utmost importance. We've been recognized by employees as a European Diversity Leader in the Financial Times, as one of Forbes America’s Best Employers for Diversity in 2022, 2021 and 2020 and as one of Forbes America’s Best Employers for Women in 2021, 2020, 2019 and 2018. In 2020, we placed third in the Female Board Index, and were recognized by the European Women on Boards Gender Diversity Index. Wolters Kluwer and all of our subsidiaries, divisions and customer/departments is an Equal Opportunity / Affirmative Action employer.
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Wolters KluwerUSA- RemoteWith nearly two centuries of experience, Wolters Kluwer provides information and professional services for accounting, audit, business, compliance, finance, healthcare, legal, risk, and tax industries. Founded in 1836, we offer expert solutions backed by deep domain knowledge and specialized, intelligent technology to help clients make important decisions.Wolters Kluwer is looking for a Marketing Specialist. You will develop marketing programs for a portfolio of scholarly research journals, which include marketing campaigns and events. You’ll need to prioritize your workload and exhibit strong attention to detail. Wolters Kluwer is looking for someone willing to take on a breadth of marketing responsibilities, has excellent written and verbal communication skills, can handle multiple requests/tasks at one time, and can work with leadership and external partners and clients. You will report to the Associate Director of Product Marketing in this remote role.You Will:
Create strategic plans to increase growth for a portfolio of scholarly research journals.Manage promotional budgets and campaign forecasting planning to ensure expenditure use.Collaborate with publishing teams and important partners to identify target market segments and communication gaps to develop messaging for author and product communications.Analyze marketing metrics for reporting out and recommend adjustments to strengthen marketing’s impact on subscription sales, online usage, and manuscript submissions.Coordinate with central marketing and graphic designers to develop content for the following areas: Websites, email communication, events, and social media campaigns.Plan and attend medical conferences.Research competitors to help refine overall positioning and messaging for the journals in the portfolio.Other projects as assigned by marketing leadership.Travel approximately 10%.You Have:
Education:
Bachelor’s degree in marketing or communications or equivalent experience is required professional experience.Experience:
Minimum of 1 year of B2C marketing experience with knowledge of coordinating content calendars.Working knowledge of Microsoft Office (Word, Excel, PowerPoint, and Outlook).Familiarity with Smartsheet and Adobe DC for annotating and editing PDFs.Experience liaising between different departments and partners/clients.Interpret and report on marketing metrics.Desire to learn new concepts and work on new projects.Other Skills or Certifications:
Strong writing and verbal communication skillsExperience in copywriting and campaign coordinationBenefits:
A comprehensive benefits package that begins your first day of employment.Additional Information:
Wolters Kluwer offers excellent benefits and programs to help meet your needs and balance your work and personal life, including
Medical, Dental, & Vision Plans, 401(k), FSA/HSA, Commuter Benefits, Tuition Assistance Plan, Vacation and Sick Time, and Paid Parental Leave . Full details of our benefits are available -
https://www.mywolterskluwerbenefits.com/index.htmlDiversity Matters
Wolters Kluwer strives for an inclusive company culture in which we attract, develop, and retain diverse talent to achieve our strategy. As a global company, having a diverse workforce is of the utmost importance. We've been recognized by employees as a European Diversity Leader in the Financial Times, as one of Forbes America’s Best Employers for Diversity in 2022, 2021 and 2020 and as one of Forbes America’s Best Employers for Women in 2021, 2020, 2019 and 2018. In 2020, we placed third in the Female Board Index, and were recognized by the European Women on Boards Gender Diversity Index. Wolters Kluwer and all of our subsidiaries, divisions and customer/departments is an Equal Opportunity / Affirmative Action employer.
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