Flashpoint
Senior Product Marketing Manager
Flashpoint, Austin, Texas, us, 78716
Senior Product Marketing Manager
Are you an experienced Product Marketer passionate about driving impactful go-to-market strategies and initiatives to bring new innovations to market and drive customer value? Flashpoint is looking for a Senior Product Marketing Manager to own the positioning, messaging and go-to-market approach for Flashpoint’s Vulnerability Intelligence and Threat Intelligence Services.Flashpoint is the pioneering leader in threat data and intelligence. We empower commercial enterprises and government agencies to decisively confront complex security challenges, reduce risk, and improve operational resilience amid fast-evolving threats.Qualifications
5+ years of cybersecurity product marketing experience.Bachelor’s degree in business, marketing, or engineering preferred. MBA from a top tier program is recommended, but not required.Very strong written communication and presentation skills.Excellent people skills to interact with colleagues, cross-functional teams, customers and third parties.Self-motivation, initiative and resourcefulness to effectively manage multiple projects simultaneously.Responsibilities
Messaging & Positioning: Create compelling, differentiated messaging and positioning, with a clear understanding of the target customer and the core capabilities of Flashpoint offerings.Business Growth: Drive awareness, adoption, and growth of Flashpoint’s Vulnerability Intelligence and Intelligence Services businesses.PMM Strategy: Plan, implement, and manage our overall product marketing strategy for Vulnerability Intelligence and Intelligence Services offerings.GTM Leadership: Engage with cross-functional teams to help design, plan and execute the go-to-market strategy that drives measurable results.Content Creation: Develop fresh content including collateral, thought leadership assets and solution presentations, website content, videos, blogs, and more to execute communication strategies and accelerate the buyer's journey.Sales Enablement: Work closely with sales and partner teams to ensure the value proposition, assets, training, support structures, and incentive plans are all in place for a strong sales motion in line with our product and ecosystem capabilities.Market and Competitive Intelligence: Be the expert on target buyers, market trends, and competitive offerings across the cybersecurity landscape and how this intersects with our offerings. Use this to drive differentiation and influence overall planning.Trusted Evangelist: Serve as an evangelist for our products through thought leadership and blogging, social media, and public speaking.What you will achieve:
Within 30 days: Learn about Flashpoint’s vision, mission, strategy and culture; meet with key stakeholders; understand Flashpoint’s product and service offering.Within 60 days: Contribute to a product GTM initiative; understand the buyer’s journey; develop a 2024 go-to-market plan.By 90 days: Create a product demo aligned to positioning and messaging; align the product and services roadmap into an integrated launch plan.Benefits
Base Pay Range: $126,300-$160,000 base, plus bonus.Health and wellness perks like gym reimbursements, expensed lunches, and inclusive employee events.Why Flashpoint is a Great Place to Work:Diversity and inclusion initiatives.Cultural initiatives and opportunities to connect with coworkers.Career growth opportunities with regular feedback and learning opportunities.Company information: Trusted by governments and organizations, Flashpoint helps protect critical assets from security risks.
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Are you an experienced Product Marketer passionate about driving impactful go-to-market strategies and initiatives to bring new innovations to market and drive customer value? Flashpoint is looking for a Senior Product Marketing Manager to own the positioning, messaging and go-to-market approach for Flashpoint’s Vulnerability Intelligence and Threat Intelligence Services.Flashpoint is the pioneering leader in threat data and intelligence. We empower commercial enterprises and government agencies to decisively confront complex security challenges, reduce risk, and improve operational resilience amid fast-evolving threats.Qualifications
5+ years of cybersecurity product marketing experience.Bachelor’s degree in business, marketing, or engineering preferred. MBA from a top tier program is recommended, but not required.Very strong written communication and presentation skills.Excellent people skills to interact with colleagues, cross-functional teams, customers and third parties.Self-motivation, initiative and resourcefulness to effectively manage multiple projects simultaneously.Responsibilities
Messaging & Positioning: Create compelling, differentiated messaging and positioning, with a clear understanding of the target customer and the core capabilities of Flashpoint offerings.Business Growth: Drive awareness, adoption, and growth of Flashpoint’s Vulnerability Intelligence and Intelligence Services businesses.PMM Strategy: Plan, implement, and manage our overall product marketing strategy for Vulnerability Intelligence and Intelligence Services offerings.GTM Leadership: Engage with cross-functional teams to help design, plan and execute the go-to-market strategy that drives measurable results.Content Creation: Develop fresh content including collateral, thought leadership assets and solution presentations, website content, videos, blogs, and more to execute communication strategies and accelerate the buyer's journey.Sales Enablement: Work closely with sales and partner teams to ensure the value proposition, assets, training, support structures, and incentive plans are all in place for a strong sales motion in line with our product and ecosystem capabilities.Market and Competitive Intelligence: Be the expert on target buyers, market trends, and competitive offerings across the cybersecurity landscape and how this intersects with our offerings. Use this to drive differentiation and influence overall planning.Trusted Evangelist: Serve as an evangelist for our products through thought leadership and blogging, social media, and public speaking.What you will achieve:
Within 30 days: Learn about Flashpoint’s vision, mission, strategy and culture; meet with key stakeholders; understand Flashpoint’s product and service offering.Within 60 days: Contribute to a product GTM initiative; understand the buyer’s journey; develop a 2024 go-to-market plan.By 90 days: Create a product demo aligned to positioning and messaging; align the product and services roadmap into an integrated launch plan.Benefits
Base Pay Range: $126,300-$160,000 base, plus bonus.Health and wellness perks like gym reimbursements, expensed lunches, and inclusive employee events.Why Flashpoint is a Great Place to Work:Diversity and inclusion initiatives.Cultural initiatives and opportunities to connect with coworkers.Career growth opportunities with regular feedback and learning opportunities.Company information: Trusted by governments and organizations, Flashpoint helps protect critical assets from security risks.
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