SmartBear
Product Marketing Manager - API
SmartBear, Somerville, Massachusetts, us, 02145
Quality isn’t just a goal. It’s the whole point.
Our customers are under a lot of pressure to deliver great software. But to compress lifecycles, add features, and compete in a world where ‘every company is now a software company’ is hard. And one mistake can mean their reputation, even future. That’s why it’s our mission to help. At any part of their software development lifecycle (SDLC), we provide the tools and discipline to focus on quality while streamlining their processes. So our customers can create and deploy software that works as designed – especially when it’s needed most. And we’re looking for people to join us.
Do you have a passion for software product marketing and enthusiasm to learn about new technologies? Are you looking to join a high-growth B2B software company that is changing the API Management and Software Lifecycle? SmartBear is seeking a highly motivated Product Marketing Manager to join our global Product Marketing team. This is a great opportunity for someone who has a technical foundation or experience and wants to play a bigger role driving overall business strategy while staying close to products, technology, and customers. The role will work closely with other cross-functional teams including Product Management, Growth Marketing, Sales, and Sales Engineering.
Responsibilities
Go-to-Market Strategy: Develop and execute comprehensive strategies for product portfolios to align with business goals and market demands.Messaging and Positioning: Create customer-centric product messaging and positioning, demonstrating a deep understanding of customer needs.Product Launch Leadership: Lead product launches across internal teams, sales channels, partners, analysts, and the press.Content Creation: Generate impactful content for demand generation programs, including webinars, blog posts, and eBooks.Industry Thought Leadership: Establish thought leadership by advocating SmartBear's narrative to customers, analysts, press, open source community, and influencers.Collateral Development: Produce and update product collateral, including datasheets, presentations, and competitive analyses.Training Material: Develop and deliver training materials for sales teams and partners, ensuring a unified approach.Pricing and Packaging: Create, communicate, and maintain software pricing and packaging models and their impact on the business.
Qualifications
Experience: 3-5 years in Product Marketing or related roles in a high-tech B2B environment.Communication Skills: Exceptional written and verbal communication skills, articulating technical capabilities and product value propositions.Passion for Technology: Demonstrate passion for technology and commitment to becoming an expert in product marketing.Collaborative Team Player: Work effectively in a team environment, collaborating with cross-functional teams to address challenges.Initiative and Prioritization: Self-starter with the ability to set priorities, navigate the corporate environment, and take initiative.Adaptability: Thrive in a fast-paced environment, demonstrating flexibility to adapt quickly to changing business needs.
About SmartBear
At SmartBear, we focus on your one priority that never changes: quality. We know delivering quality software over and over is complicated. So our tools are built to streamline your process while seamlessly working with the products you use – and will use. Whether it’s TestComplete, Swagger, Cucumber, ReadyAPI, Zephyr, or one of our other tools, we span from test automation, API lifecycle, collaboration, performance testing, test management, and more. Whichever you need, they’re easy to try, easy to buy, and easy to integrate. We’re used by 15 million developers, testers, and operations engineers at 24,000+ organizations – including world-renowned innovators like Adobe, JetBlue, FedEx, and Microsoft. Wherever you’re going, we’ll help you get there. Learn more at smartbear.com, or follow us on LinkedIn, Twitter, or Facebook.
SmartBear is an equal employment opportunity employer and encourages success based on our individual merits and abilities without regard to race, color, religion, gender, national origin, ancestry, mental or physical disability, marital status, military or veteran status, citizenship status, age, sexual orientation, gender identity or expression, genetic information, medical condition, sex, sex stereotyping, pregnancy (which includes pregnancy, childbirth, and medical conditions related to pregnancy, childbirth, or breastfeeding), or any other legally protected status.
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Our customers are under a lot of pressure to deliver great software. But to compress lifecycles, add features, and compete in a world where ‘every company is now a software company’ is hard. And one mistake can mean their reputation, even future. That’s why it’s our mission to help. At any part of their software development lifecycle (SDLC), we provide the tools and discipline to focus on quality while streamlining their processes. So our customers can create and deploy software that works as designed – especially when it’s needed most. And we’re looking for people to join us.
Do you have a passion for software product marketing and enthusiasm to learn about new technologies? Are you looking to join a high-growth B2B software company that is changing the API Management and Software Lifecycle? SmartBear is seeking a highly motivated Product Marketing Manager to join our global Product Marketing team. This is a great opportunity for someone who has a technical foundation or experience and wants to play a bigger role driving overall business strategy while staying close to products, technology, and customers. The role will work closely with other cross-functional teams including Product Management, Growth Marketing, Sales, and Sales Engineering.
Responsibilities
Go-to-Market Strategy: Develop and execute comprehensive strategies for product portfolios to align with business goals and market demands.Messaging and Positioning: Create customer-centric product messaging and positioning, demonstrating a deep understanding of customer needs.Product Launch Leadership: Lead product launches across internal teams, sales channels, partners, analysts, and the press.Content Creation: Generate impactful content for demand generation programs, including webinars, blog posts, and eBooks.Industry Thought Leadership: Establish thought leadership by advocating SmartBear's narrative to customers, analysts, press, open source community, and influencers.Collateral Development: Produce and update product collateral, including datasheets, presentations, and competitive analyses.Training Material: Develop and deliver training materials for sales teams and partners, ensuring a unified approach.Pricing and Packaging: Create, communicate, and maintain software pricing and packaging models and their impact on the business.
Qualifications
Experience: 3-5 years in Product Marketing or related roles in a high-tech B2B environment.Communication Skills: Exceptional written and verbal communication skills, articulating technical capabilities and product value propositions.Passion for Technology: Demonstrate passion for technology and commitment to becoming an expert in product marketing.Collaborative Team Player: Work effectively in a team environment, collaborating with cross-functional teams to address challenges.Initiative and Prioritization: Self-starter with the ability to set priorities, navigate the corporate environment, and take initiative.Adaptability: Thrive in a fast-paced environment, demonstrating flexibility to adapt quickly to changing business needs.
About SmartBear
At SmartBear, we focus on your one priority that never changes: quality. We know delivering quality software over and over is complicated. So our tools are built to streamline your process while seamlessly working with the products you use – and will use. Whether it’s TestComplete, Swagger, Cucumber, ReadyAPI, Zephyr, or one of our other tools, we span from test automation, API lifecycle, collaboration, performance testing, test management, and more. Whichever you need, they’re easy to try, easy to buy, and easy to integrate. We’re used by 15 million developers, testers, and operations engineers at 24,000+ organizations – including world-renowned innovators like Adobe, JetBlue, FedEx, and Microsoft. Wherever you’re going, we’ll help you get there. Learn more at smartbear.com, or follow us on LinkedIn, Twitter, or Facebook.
SmartBear is an equal employment opportunity employer and encourages success based on our individual merits and abilities without regard to race, color, religion, gender, national origin, ancestry, mental or physical disability, marital status, military or veteran status, citizenship status, age, sexual orientation, gender identity or expression, genetic information, medical condition, sex, sex stereotyping, pregnancy (which includes pregnancy, childbirth, and medical conditions related to pregnancy, childbirth, or breastfeeding), or any other legally protected status.
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