GradBay
Marketing Manager
GradBay, Dallas, Texas, United States, 75215
Job Title:
SEO and Social Media Digital Marketing AssociateLocation:
Dallas, TXSalary:
$50,000 - $70,000 + benefitsThe Company
A global commercial bank and financial services group, one of the largest banks in the world by market capitalization operating primarily in retail banking, providing a wide range of financial products and services to individuals, businesses, and institutions. Offering services such as retail banking, commercial banking, investment banking, asset management, and insurance with operations in Europe, North and South America, and other regions.Job Details
The SEO and Social Media Digital Marketing Associate is responsible for:The day-to-day management and execution of search engine optimization (SEO) campaigns, as well as executing social media strategy impacting organic content and analytics and reporting.Executing the strategy and roadmap for organic search and content strategy related projects.Fulfilling search and content optimization project management duties and lead and execute content and technical optimization tasks.Ensuring and implementing digital marketing and SEO tasks such as content publishing, keyword research, onsite and offsite SEO, link building, content promotion and outreach, and copywriting.Working with the creative and marketing teams to create dynamic content across all social media platforms.Being involved in technical development to ensure that tracking is in place, a baseline is established, and continuously report on the health of SEO throughout the execution of a given initiative.Being a creative, organized, and strategic thinker with strong communication skills.Working within a team and across multiple cross-functional groups is absolutely essential to this role.Developing and managing content and engagement on key social media channels.Providing social media support to both Business and Consumer lines of business to deliver consistent and effective results.Receiving requests, building creative briefs, facilitating both business and governance approvals, and ultimately delivering projects on established timelines, within the targeted budget.Having a strong understanding of social trends, behaviors, and how they can be translated into engaging, eye-catching content, exemplifying our brand values.Required Skills and Experience
Bachelor's Degree: Marketing, Advertising, Communications or equivalent field.5+ years in a hands-on SEO role working within B2C environments.Enterprise SEO experience is required.3-5 years Social Media Marketing experience.Financial services industry experience preferred.Strong understanding of basic technical SEO concepts such as crawling, indexation, Core Web Vitals, HTTP status codes, internal linking, etc.Expert user of SEO and analytical software such as Google Search Console, Adobe Analytics, Ahrefs, SEMRush and other standard web analytics platforms.Deep technical experience with HTML, CSS, JavaScript.Expert SEO copywriting skills.Prior experience developing social media strategy (paid and organic), scheduling campaigns, monitoring community engagement, tracking/reporting, and analytics.Proficient with social media management software and social listening tools such as Hootsuite, Sprinklr, etc.Experience using Workfront or a comparable project management platform preferred.Comfortable speaking to and working with high-level business stakeholders.We value and respect differences in our workforce and strive to increase the diversity of our teams. We actively encourage everyone to apply.
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SEO and Social Media Digital Marketing AssociateLocation:
Dallas, TXSalary:
$50,000 - $70,000 + benefitsThe Company
A global commercial bank and financial services group, one of the largest banks in the world by market capitalization operating primarily in retail banking, providing a wide range of financial products and services to individuals, businesses, and institutions. Offering services such as retail banking, commercial banking, investment banking, asset management, and insurance with operations in Europe, North and South America, and other regions.Job Details
The SEO and Social Media Digital Marketing Associate is responsible for:The day-to-day management and execution of search engine optimization (SEO) campaigns, as well as executing social media strategy impacting organic content and analytics and reporting.Executing the strategy and roadmap for organic search and content strategy related projects.Fulfilling search and content optimization project management duties and lead and execute content and technical optimization tasks.Ensuring and implementing digital marketing and SEO tasks such as content publishing, keyword research, onsite and offsite SEO, link building, content promotion and outreach, and copywriting.Working with the creative and marketing teams to create dynamic content across all social media platforms.Being involved in technical development to ensure that tracking is in place, a baseline is established, and continuously report on the health of SEO throughout the execution of a given initiative.Being a creative, organized, and strategic thinker with strong communication skills.Working within a team and across multiple cross-functional groups is absolutely essential to this role.Developing and managing content and engagement on key social media channels.Providing social media support to both Business and Consumer lines of business to deliver consistent and effective results.Receiving requests, building creative briefs, facilitating both business and governance approvals, and ultimately delivering projects on established timelines, within the targeted budget.Having a strong understanding of social trends, behaviors, and how they can be translated into engaging, eye-catching content, exemplifying our brand values.Required Skills and Experience
Bachelor's Degree: Marketing, Advertising, Communications or equivalent field.5+ years in a hands-on SEO role working within B2C environments.Enterprise SEO experience is required.3-5 years Social Media Marketing experience.Financial services industry experience preferred.Strong understanding of basic technical SEO concepts such as crawling, indexation, Core Web Vitals, HTTP status codes, internal linking, etc.Expert user of SEO and analytical software such as Google Search Console, Adobe Analytics, Ahrefs, SEMRush and other standard web analytics platforms.Deep technical experience with HTML, CSS, JavaScript.Expert SEO copywriting skills.Prior experience developing social media strategy (paid and organic), scheduling campaigns, monitoring community engagement, tracking/reporting, and analytics.Proficient with social media management software and social listening tools such as Hootsuite, Sprinklr, etc.Experience using Workfront or a comparable project management platform preferred.Comfortable speaking to and working with high-level business stakeholders.We value and respect differences in our workforce and strive to increase the diversity of our teams. We actively encourage everyone to apply.
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