Phantom Auto
Content Marketing Manager at Phantom Auto in South San Francisco, CA
Phantom Auto, South San Francisco, California, us, 94083
Content Marketing Manager at Phantom Auto in South San Francisco, CADescription:
Phantom Auto is looking for an experienced content marketer who also happens to be obsessed with SEO, conversion rates, and building awareness and adoption across owned channels. You must love researching, writing, editing, and amplifying stories told through a variety of mediums. You'll also be passionate about testing new ideas, leading change management efforts and reaching / engaging / learning from our audience. The right person will have an eye for top-quality B2B marketing content and a data-driven mindset to help connect content strategy to business results by accelerating the customer journey. You'll play a key role in elevating our content marketing program and landing it all on our website.Responsibilities:
Optimize our content and brand credibility by creating and maintaining an ongoing web content, blog and back-link strategy.Lead our brand awareness / interest-driving content efforts (e.g. top of funnel), by collaborating with product marketers, freelance writers, designers, sales professionals, customers, and industry experts to scope and produce compelling, search-optimized content for our blog, website, landing pages, social media channels, webinars, online profiles, etc.Create high-value content such as product videos, case studies, white papers, and customer testimonials for demand generation, website, targeted marketing campaigns, and the sales team's toolkit.Execute end-to-end project management of video production, working closely with our video freelancers and vendors.Bring our social media engagement strategy to the next level, by arming our executives and internal champions with authentic stories and creative social ideas that support our strategic narrative.Monitor, track, and document content performance, and analyze data to determine the impact on revenue.Conduct ongoing SEO research, aligned to our editorial strategy.Use research to improve our web pages, landing pages and overall content strategy.Produce content that attracts quality traffic to our blog and web pages.Measure the efficacy of our SEO program and ultimately increase organic web traffic.Develop and manage editorial calendar and content production workflows.Requirements:
Excellent written and verbal communication skills.5 years in a content / web marketing role at a marketing agency or high-growth SaaS company.Strong preference for/experience with topics related to robotics, automation, material handling, and logistics.Portfolio showcasing B2B content (webpages, landing pages, SEO-driven content, etc.) samples required.Experience working with freelancers and vendors, including designers and writers, to create branded content that sings.Impeccable organization and project management skills with the ability to work on multiple projects with many stakeholders.Demonstrated success with growing traffic and driving revenue through content marketing.Hands-on experience with website strategy / management, data and analytics, Hubspot / marketing automation, SEO, and social media platforms.Experience with WordPress, Google Analytics, A/B testing, Google AdWords, LinkedIn Ads, and similar.Fluency with video production and promotion. Video and image editing experience are a bonus.The ability to think creatively and share brilliant ideas of how to make content of all types interesting and impactful.A high sense of urgency and organization while managing multiple projects.Bachelor's degree in Marketing, Journalism or relevant field.Experience as a sales professional and / or creating sales content is a plus.Follow editorial governance and coach other writers and vendors to ensure content is consistent with brand voice, style, and tone.Excellent listener, fast learner, and self-starter.A team player willing to do whatever it takes to get the job done.PLEASE INCLUDE IN YOUR APPLICATION:A link to your online portfolio and/or a few examples of content you produced.Your resume and LinkedIn profile.A few words about why Phantom Auto is interesting and exciting to you.Benefits:
401K Retirement Plan.Employer-provided dental (100%), vision (100%), and health insurance (99.9%).Catered lunches.Flexible PTO.Salary Range:
$80K -- $100KMinimum Qualification:
Editorial & Content ManagementEstimated Salary: $20 to $28 per hour based on qualifications.
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Phantom Auto is looking for an experienced content marketer who also happens to be obsessed with SEO, conversion rates, and building awareness and adoption across owned channels. You must love researching, writing, editing, and amplifying stories told through a variety of mediums. You'll also be passionate about testing new ideas, leading change management efforts and reaching / engaging / learning from our audience. The right person will have an eye for top-quality B2B marketing content and a data-driven mindset to help connect content strategy to business results by accelerating the customer journey. You'll play a key role in elevating our content marketing program and landing it all on our website.Responsibilities:
Optimize our content and brand credibility by creating and maintaining an ongoing web content, blog and back-link strategy.Lead our brand awareness / interest-driving content efforts (e.g. top of funnel), by collaborating with product marketers, freelance writers, designers, sales professionals, customers, and industry experts to scope and produce compelling, search-optimized content for our blog, website, landing pages, social media channels, webinars, online profiles, etc.Create high-value content such as product videos, case studies, white papers, and customer testimonials for demand generation, website, targeted marketing campaigns, and the sales team's toolkit.Execute end-to-end project management of video production, working closely with our video freelancers and vendors.Bring our social media engagement strategy to the next level, by arming our executives and internal champions with authentic stories and creative social ideas that support our strategic narrative.Monitor, track, and document content performance, and analyze data to determine the impact on revenue.Conduct ongoing SEO research, aligned to our editorial strategy.Use research to improve our web pages, landing pages and overall content strategy.Produce content that attracts quality traffic to our blog and web pages.Measure the efficacy of our SEO program and ultimately increase organic web traffic.Develop and manage editorial calendar and content production workflows.Requirements:
Excellent written and verbal communication skills.5 years in a content / web marketing role at a marketing agency or high-growth SaaS company.Strong preference for/experience with topics related to robotics, automation, material handling, and logistics.Portfolio showcasing B2B content (webpages, landing pages, SEO-driven content, etc.) samples required.Experience working with freelancers and vendors, including designers and writers, to create branded content that sings.Impeccable organization and project management skills with the ability to work on multiple projects with many stakeholders.Demonstrated success with growing traffic and driving revenue through content marketing.Hands-on experience with website strategy / management, data and analytics, Hubspot / marketing automation, SEO, and social media platforms.Experience with WordPress, Google Analytics, A/B testing, Google AdWords, LinkedIn Ads, and similar.Fluency with video production and promotion. Video and image editing experience are a bonus.The ability to think creatively and share brilliant ideas of how to make content of all types interesting and impactful.A high sense of urgency and organization while managing multiple projects.Bachelor's degree in Marketing, Journalism or relevant field.Experience as a sales professional and / or creating sales content is a plus.Follow editorial governance and coach other writers and vendors to ensure content is consistent with brand voice, style, and tone.Excellent listener, fast learner, and self-starter.A team player willing to do whatever it takes to get the job done.PLEASE INCLUDE IN YOUR APPLICATION:A link to your online portfolio and/or a few examples of content you produced.Your resume and LinkedIn profile.A few words about why Phantom Auto is interesting and exciting to you.Benefits:
401K Retirement Plan.Employer-provided dental (100%), vision (100%), and health insurance (99.9%).Catered lunches.Flexible PTO.Salary Range:
$80K -- $100KMinimum Qualification:
Editorial & Content ManagementEstimated Salary: $20 to $28 per hour based on qualifications.
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