AMOT
Marketing Manager
AMOT, Houston, Texas, United States, 77246
Essential Tasks & Duties
SEO: Improve our organic rankings for existing and new web pages across our multi-language website.PPC: Develop, manage, and improve effectiveness of our paid digital marketing campaigns across Google, Bing, and LinkedIn.Website: Improve the branding, usability, and conversion rate of our website.Coordinates cross-functional teams to build and execute the annual marketing communication plan.Develops and implements a set of KPIs to track marketing effectiveness.Conduct market research and analysis to identify trends, opportunities, and threats in the Americas region, and use insights to adjust marketing strategies and tactics.Acts as gatekeeper for materials to follow company branding requirements with respect to design, layout, core messaging, and marketing effort; builds brand identity and recognition.Knowledge & Skills
Education Minimum Requirements/Equivalent:
BA/BS degree in English, Marketing, or Communications.Five (5) or more years of experience in a similar position (Marketing Communication) required, preferably within a business-to-business organization.Language Skills: Ability to read, analyze, and interpret general business periodicals, professional journals, technical procedures, or governmental regulations. Ability to prepare and edit information/content for website, write reports, business correspondence, and procedure manuals. Ability to respond to questions from managers, clients, customers, and the general public. Fluent in English. Written and verbal communications are delivered to the respective audience clearly and effectively.Reasoning Ability: Advanced analytical skills are needed to analyze web and statistical data, customer browsing habits, and industry trends. Ability to define problems, collect data, establish facts, and draw valid conclusions.Personal Attributes
Empathy: Ability to understand our employees', customers', and partners' needs.Creative: Thinks outside the box to communicate specific messages and solve problems.Continuous Improvement mindset that adapts industry best practices.Resourceful and capable of finding solutions to solve problems with available resources.Teamwork: Enjoys collaboration with others to curate successful messaging and effective activities.Nimble: Adaptable to the business needs and able to pivot activities to focus on the major business drivers.Other
Travel: Occasional domestic and international travel may be required.Physical Requirements
The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. While performing the duties of this job, the employee is regularly required to sit; use hands/fingers to handle, or feel and talk or hear. The employee is occasionally required to stand; walk and reach with hands and arms. The employee must regularly lift and/or move up to 25 pounds and occasionally lift and/or move up to 40 pounds. Specific vision abilities required by this job include close vision, distance vision, color vision, and ability to adjust focus.Working Conditions
The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. While performing the duties of this job, the employee is occasionally exposed to moving mechanical parts. The noise level in the work environment is usually moderate, but due to the open office environment, the noise level may occasionally be high.
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SEO: Improve our organic rankings for existing and new web pages across our multi-language website.PPC: Develop, manage, and improve effectiveness of our paid digital marketing campaigns across Google, Bing, and LinkedIn.Website: Improve the branding, usability, and conversion rate of our website.Coordinates cross-functional teams to build and execute the annual marketing communication plan.Develops and implements a set of KPIs to track marketing effectiveness.Conduct market research and analysis to identify trends, opportunities, and threats in the Americas region, and use insights to adjust marketing strategies and tactics.Acts as gatekeeper for materials to follow company branding requirements with respect to design, layout, core messaging, and marketing effort; builds brand identity and recognition.Knowledge & Skills
Education Minimum Requirements/Equivalent:
BA/BS degree in English, Marketing, or Communications.Five (5) or more years of experience in a similar position (Marketing Communication) required, preferably within a business-to-business organization.Language Skills: Ability to read, analyze, and interpret general business periodicals, professional journals, technical procedures, or governmental regulations. Ability to prepare and edit information/content for website, write reports, business correspondence, and procedure manuals. Ability to respond to questions from managers, clients, customers, and the general public. Fluent in English. Written and verbal communications are delivered to the respective audience clearly and effectively.Reasoning Ability: Advanced analytical skills are needed to analyze web and statistical data, customer browsing habits, and industry trends. Ability to define problems, collect data, establish facts, and draw valid conclusions.Personal Attributes
Empathy: Ability to understand our employees', customers', and partners' needs.Creative: Thinks outside the box to communicate specific messages and solve problems.Continuous Improvement mindset that adapts industry best practices.Resourceful and capable of finding solutions to solve problems with available resources.Teamwork: Enjoys collaboration with others to curate successful messaging and effective activities.Nimble: Adaptable to the business needs and able to pivot activities to focus on the major business drivers.Other
Travel: Occasional domestic and international travel may be required.Physical Requirements
The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. While performing the duties of this job, the employee is regularly required to sit; use hands/fingers to handle, or feel and talk or hear. The employee is occasionally required to stand; walk and reach with hands and arms. The employee must regularly lift and/or move up to 25 pounds and occasionally lift and/or move up to 40 pounds. Specific vision abilities required by this job include close vision, distance vision, color vision, and ability to adjust focus.Working Conditions
The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. While performing the duties of this job, the employee is occasionally exposed to moving mechanical parts. The noise level in the work environment is usually moderate, but due to the open office environment, the noise level may occasionally be high.
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