T. Rowe Price
Sr Marketing Manager, Alternative Investment Products
T. Rowe Price, Baltimore, Maryland, United States, 21276
There is a place for you at T. Rowe Price to grow, contribute, learn, and make a difference. We are a premier asset manager focused on delivering global investment management excellence and retirement services that investors can rely on today and in the future. The work we do matters. We invite you to explore the opportunity to join us and grow your career with us.Overview:
We are looking for a Sr Marketing Manager to join our channel marketing team, focusing on Alternative Products. This dynamic marketer leads cross-functional teams that plan, execute and measure multi-channel marketing plans that position T. Rowe Price products, capabilities, insights and offers at select intermediary firms.Key Responsibilities:
Partner with marketing colleagues, sales team, sales leadership and clients to understand client needs and business priorities that translate into marketing strategy and tactics.Collaborate across marketing organization to develop and deliver programs, campaigns, collateral and events with measurable impact.Act as a resource and subject matter expert on audience and wealth business for US Intermediaries & Global Marketing.Constantly analyze audience segments, marketing results, test and learn new tactics, and optimize future marketing programs.Responsibilities:
Develop and Deliver Marketing Plans and Programs: Develop marketing plans that deliver on business priorities and align to USI value proposition.Prioritize and execute channel/key account unique campaigns, content needs (emails) and tools (Seismic for Channel specific content) that are necessary to successfully deliver on channel priorities.Annually, or as market insights emerge, review alignment of value proposition within each business segment and by channel - document Offer POV and recommendations to build, maintain, modify or decommission offer.Facilitate USI Sales and Product & Marketing Alignment/Integration: Work closely with Sales (internal and external) to ensure alignment and integration. Partner with USI Product & Marketing departments to ensure readiness for execution and prioritization of resources.Establish and monitor a process to ensure effective engagement, alignment and integration.Relationship management with sales teams.Educate Product & Marketing teams so they are prepared to execute.Define sales communication process by Channel and/or Accounts.Measure and optimize: Define the measures and metrics in support of the Channel and/or Account Marketing Plans.Establish and monitor a process to ensure effective engagement, alignment and integration.Identify the primary Objectives, Goals, and Strategies.Quarterly reviews of performance measures with key stakeholders, reassess OGSM as appropriate.Request updates to dashboards and data/information requirements as necessary.Required Skills and Qualifications:
Experience marketing or selling alternative products, with private credit experience preferred.Intellectually curious and seeking to understand current market dynamics as well as trends that will affect future horizons. Emerging ability to translate points of view developed into actionable recommendations.Demonstrated ability to think critically and challenge stakeholders (leadership, peers, subordinate associates) effectively to advance consideration and debate of alternative points of view along with stewarding the USI Value Proposition.Strong influencing skills as this position is primarily integrating and aligning priorities amongst the broader USI marketing and sales organizations including common understanding of target market needs/requirements, delivering on the USI value proposition and effectively prioritizing relative to limited resources.Analytical skills to study, analyze and synthesize research and reports.Solid presentation skills delivering to smaller groups (around the table) and to larger groups from a stage/podium.Series 7 and 63 or willingness to acquire.FINRA Requirements:
FINRA licenses are required and will be supported for this role.Work Flexibility:
This role is eligible for remote work up to two days a week.Commitment to Diversity, Equity, and Inclusion:
We strive for equity, equality, and opportunity for all associates. When we embrace the power of diversity and create an environment where people can bring their authentic and best selves to work, our firm is stronger, and we create greater value for our clients. Our commitment and inclusive programming aim to lift the experience for each associate and builds allies for our global associate community. We know that a sense of belonging is key not only to your success at the firm, but also to your ability to bring your best each day.Benefits:
We invest in our people through a wide range of programs and benefits, including:Competitive pay and bonuses as well as a generous retirement plan and employee stock purchase plan with matching contributions.Flexible and remote work opportunities.Health care benefits (medical, dental, vision).Tuition assistance.Wellness programs (fitness reimbursement, Employee Assistance Program).Our policies may change as our working lives evolve. Yet, our commitment to supporting our associates’ well-being and addressing the needs of our clients, business, and communities is unwavering.T. Rowe Price is an equal opportunity employer and values diversity of thought, gender, and race. We believe our continued success depends upon the equal treatment of all associates and applicants for employment without discrimination on the basis of race, religion, creed, color, national origin, sex, gender, age, mental or physical disability, marital status, sexual orientation, gender identity or expression, citizenship status, military or veteran status, pregnancy, or any other classification protected by country, federal, state, or local law.
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We are looking for a Sr Marketing Manager to join our channel marketing team, focusing on Alternative Products. This dynamic marketer leads cross-functional teams that plan, execute and measure multi-channel marketing plans that position T. Rowe Price products, capabilities, insights and offers at select intermediary firms.Key Responsibilities:
Partner with marketing colleagues, sales team, sales leadership and clients to understand client needs and business priorities that translate into marketing strategy and tactics.Collaborate across marketing organization to develop and deliver programs, campaigns, collateral and events with measurable impact.Act as a resource and subject matter expert on audience and wealth business for US Intermediaries & Global Marketing.Constantly analyze audience segments, marketing results, test and learn new tactics, and optimize future marketing programs.Responsibilities:
Develop and Deliver Marketing Plans and Programs: Develop marketing plans that deliver on business priorities and align to USI value proposition.Prioritize and execute channel/key account unique campaigns, content needs (emails) and tools (Seismic for Channel specific content) that are necessary to successfully deliver on channel priorities.Annually, or as market insights emerge, review alignment of value proposition within each business segment and by channel - document Offer POV and recommendations to build, maintain, modify or decommission offer.Facilitate USI Sales and Product & Marketing Alignment/Integration: Work closely with Sales (internal and external) to ensure alignment and integration. Partner with USI Product & Marketing departments to ensure readiness for execution and prioritization of resources.Establish and monitor a process to ensure effective engagement, alignment and integration.Relationship management with sales teams.Educate Product & Marketing teams so they are prepared to execute.Define sales communication process by Channel and/or Accounts.Measure and optimize: Define the measures and metrics in support of the Channel and/or Account Marketing Plans.Establish and monitor a process to ensure effective engagement, alignment and integration.Identify the primary Objectives, Goals, and Strategies.Quarterly reviews of performance measures with key stakeholders, reassess OGSM as appropriate.Request updates to dashboards and data/information requirements as necessary.Required Skills and Qualifications:
Experience marketing or selling alternative products, with private credit experience preferred.Intellectually curious and seeking to understand current market dynamics as well as trends that will affect future horizons. Emerging ability to translate points of view developed into actionable recommendations.Demonstrated ability to think critically and challenge stakeholders (leadership, peers, subordinate associates) effectively to advance consideration and debate of alternative points of view along with stewarding the USI Value Proposition.Strong influencing skills as this position is primarily integrating and aligning priorities amongst the broader USI marketing and sales organizations including common understanding of target market needs/requirements, delivering on the USI value proposition and effectively prioritizing relative to limited resources.Analytical skills to study, analyze and synthesize research and reports.Solid presentation skills delivering to smaller groups (around the table) and to larger groups from a stage/podium.Series 7 and 63 or willingness to acquire.FINRA Requirements:
FINRA licenses are required and will be supported for this role.Work Flexibility:
This role is eligible for remote work up to two days a week.Commitment to Diversity, Equity, and Inclusion:
We strive for equity, equality, and opportunity for all associates. When we embrace the power of diversity and create an environment where people can bring their authentic and best selves to work, our firm is stronger, and we create greater value for our clients. Our commitment and inclusive programming aim to lift the experience for each associate and builds allies for our global associate community. We know that a sense of belonging is key not only to your success at the firm, but also to your ability to bring your best each day.Benefits:
We invest in our people through a wide range of programs and benefits, including:Competitive pay and bonuses as well as a generous retirement plan and employee stock purchase plan with matching contributions.Flexible and remote work opportunities.Health care benefits (medical, dental, vision).Tuition assistance.Wellness programs (fitness reimbursement, Employee Assistance Program).Our policies may change as our working lives evolve. Yet, our commitment to supporting our associates’ well-being and addressing the needs of our clients, business, and communities is unwavering.T. Rowe Price is an equal opportunity employer and values diversity of thought, gender, and race. We believe our continued success depends upon the equal treatment of all associates and applicants for employment without discrimination on the basis of race, religion, creed, color, national origin, sex, gender, age, mental or physical disability, marital status, sexual orientation, gender identity or expression, citizenship status, military or veteran status, pregnancy, or any other classification protected by country, federal, state, or local law.
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