Edwards Lifesciences
Product Manager, Disease Awareness THV Marketing
Edwards Lifesciences, Irvine, California, United States, 92713
Innovation starts from the heart. Heart valve disease and critical care therapies impact millions of lives, spanning all ages and geographies. As communities globally address the opportunities and challenges of cardiovascular care, telling a compelling and authentic story is more crucial than ever. Beyond raising awareness, our Marketing teams build lasting, trusted relationships with medical professionals and industry stakeholders to ensure patients can receive the treatments they need.
Aortic stenosis impacts millions of people globally, yet it often remains under-diagnosed and under-treated. Edwards’ groundbreaking work in transcatheter aortic heart valve replacement (TAVR) pioneered an innovative, life-changing solution for patients by offering heart valve replacement without the need for open heart surgery. Our Transcatheter Heart Valve (THV) business unit continues to partner with cardiologists and clinical teams to transform patient care with devices supported by clinical evidence. It’s our driving force to help patients live longer and healthier lives. Join us and be part of our inspiring journey.
How you will make an impact:Identify critical areas of patient pathway drop-off stages, barriers, and triggers for the target audience via market research and insights via diagnosing physicians.Execute comprehensive disease awareness B2C strategy and programs with well-conceived objectives, target segmentation, and marketing tactics (materials, events, competitive monitoring), with accountability for successfully completing all project deliverables programs and initiatives.Develop marketing messages based on the disease awareness marketing strategy understanding and insights of current literature, existing and new market research (e.g., patient personas, message testing), current competitive environment, and regulatory/legal requirements.Develop campaign materials and programs that support Disease Awareness goals, programs, and initiatives for B2C audiences.Analyze campaign performance to assess the Disease Awareness campaign's regional impact and optimize the performance of all assets and media channels.Lead the execution of a comprehensive media plan (e.g., digital display, search, social, television, and other channels) Provide technical knowledge on media strategy and planning utilizing digital acumen.Play a significant role in creating communications plans and goals; ensure tactical programs that track toward them are carried out.Drive marketing collateral through all relevant legal, regulatory, and brand approval processes through collaboration with relevant cross-functional stakeholders.Evaluate the effectiveness of programs and behavior changes of the target audience through KPIs and market research with solid analytics.Establish the methodology for market development programs to evaluate ROI (business impact).Work with cross-functional teams in the development and execution of the production of marketing and product training materials.Work closely with internal teams and external agency partners in the development of the annual strategy plan, market research, brainstorming, and other strategic activities.Serve as day-to-day agency contact across workstreams; partner with cross-functional leads and groups to address program implementation quickly, thoughtfully, and effectively, ensuring quality work, timeline, and budget adherence.Serve as a central repository of account and disease state knowledge to perform quality control of all externally facing materials.Demonstrate ability to develop and provide feedback on strategic plans and communications campaigns.Develop relationships and facilitate correspondence with all audiences, including leadership, healthcare professionals, and external audiences, such as third-party organizations, media, etc.Possess a solid understanding of the current healthcare landscape and the relevant issues impacting organizations and businesses in the health space.
What you’ll need (Required):Bachelor's Degree with 5 years of consumer marketing experience with solid business acumen in disease or therapy awareness in the pharmaceutical or medical device industry.Master’s Degree with 3 years of experience.This role is onsite in our Irvine, CA Headquarters.
What else we look for (preferred):Extensive understanding of marketing concepts and principles.Possesses digital marketing experience: Understands best practices, digital media, and UX.Grasps a working understanding of media plans, media vehicles, and drivers, as well as efficiencies.Able to thrive in a fast-paced and dynamic work environment, managing multiple tasks with effective prioritization.High ability and flexibility in project management, organizing, and motivating cross-functional teams with a solid customer-oriented mindset and goal-oriented thinking. Vital analytics skills and data-driven thinking.Strong commitment to own responsibilities and extreme passion to overachieve the business & individual objectives.Excellent attention to detail, documentation, communication skills, and interpersonal relationship skills, including negotiation and relationship management, with the ability to drive the achievement of objectives.Extensive knowledge of own area within the organization while contributing to the development of new concepts, techniques, and standards.Understands broad market research designs, develops market research programs, and demonstrates an in-depth understanding of commercial goals behind research.Ability to forecast marketing impact for short-term and long-term accuracy based on market development and changing market dynamics.Ability to interact professionally with all organizational levels and proactively escalate issues to appropriate levels of management in the organization.Ability to represent leadership on sections of projects within a specific area, working closely with cross-functional teams, marketing peers, and leaders and managing needs and messaging to upper management.
Aligning our overall business objectives with performance, we offer competitive salaries, performance-based incentives, and a wide variety of benefits programs to address the diverse individual needs of our employees and their families.
COVID Vaccination RequirementEdwards is committed to complying with the requirements and guidance from our government authorities and to protecting our vulnerable patients and the healthcare providers who are treating them around the world. As such, all Healthcare Interacting positions require COVID-19 vaccination, which includes anyone who directly interfaces with patients and those who interact with healthcare providers as part of their role. If hired, as a condition of employment, you will be required to submit proof that you have been fully vaccinated for COVID-19, unless you request and are granted a medical or religious accommodation for exemption from the vaccination requirement. This vaccination requirement does not apply in countries where it is prohibited by law to impose vaccination. In countries where vaccines are less available, or other requirements exist, we may institute alternate measures that optimize patient safety and healthcare provider safety, which may include regular COVID testing or specific masking requirements.
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Aortic stenosis impacts millions of people globally, yet it often remains under-diagnosed and under-treated. Edwards’ groundbreaking work in transcatheter aortic heart valve replacement (TAVR) pioneered an innovative, life-changing solution for patients by offering heart valve replacement without the need for open heart surgery. Our Transcatheter Heart Valve (THV) business unit continues to partner with cardiologists and clinical teams to transform patient care with devices supported by clinical evidence. It’s our driving force to help patients live longer and healthier lives. Join us and be part of our inspiring journey.
How you will make an impact:Identify critical areas of patient pathway drop-off stages, barriers, and triggers for the target audience via market research and insights via diagnosing physicians.Execute comprehensive disease awareness B2C strategy and programs with well-conceived objectives, target segmentation, and marketing tactics (materials, events, competitive monitoring), with accountability for successfully completing all project deliverables programs and initiatives.Develop marketing messages based on the disease awareness marketing strategy understanding and insights of current literature, existing and new market research (e.g., patient personas, message testing), current competitive environment, and regulatory/legal requirements.Develop campaign materials and programs that support Disease Awareness goals, programs, and initiatives for B2C audiences.Analyze campaign performance to assess the Disease Awareness campaign's regional impact and optimize the performance of all assets and media channels.Lead the execution of a comprehensive media plan (e.g., digital display, search, social, television, and other channels) Provide technical knowledge on media strategy and planning utilizing digital acumen.Play a significant role in creating communications plans and goals; ensure tactical programs that track toward them are carried out.Drive marketing collateral through all relevant legal, regulatory, and brand approval processes through collaboration with relevant cross-functional stakeholders.Evaluate the effectiveness of programs and behavior changes of the target audience through KPIs and market research with solid analytics.Establish the methodology for market development programs to evaluate ROI (business impact).Work with cross-functional teams in the development and execution of the production of marketing and product training materials.Work closely with internal teams and external agency partners in the development of the annual strategy plan, market research, brainstorming, and other strategic activities.Serve as day-to-day agency contact across workstreams; partner with cross-functional leads and groups to address program implementation quickly, thoughtfully, and effectively, ensuring quality work, timeline, and budget adherence.Serve as a central repository of account and disease state knowledge to perform quality control of all externally facing materials.Demonstrate ability to develop and provide feedback on strategic plans and communications campaigns.Develop relationships and facilitate correspondence with all audiences, including leadership, healthcare professionals, and external audiences, such as third-party organizations, media, etc.Possess a solid understanding of the current healthcare landscape and the relevant issues impacting organizations and businesses in the health space.
What you’ll need (Required):Bachelor's Degree with 5 years of consumer marketing experience with solid business acumen in disease or therapy awareness in the pharmaceutical or medical device industry.Master’s Degree with 3 years of experience.This role is onsite in our Irvine, CA Headquarters.
What else we look for (preferred):Extensive understanding of marketing concepts and principles.Possesses digital marketing experience: Understands best practices, digital media, and UX.Grasps a working understanding of media plans, media vehicles, and drivers, as well as efficiencies.Able to thrive in a fast-paced and dynamic work environment, managing multiple tasks with effective prioritization.High ability and flexibility in project management, organizing, and motivating cross-functional teams with a solid customer-oriented mindset and goal-oriented thinking. Vital analytics skills and data-driven thinking.Strong commitment to own responsibilities and extreme passion to overachieve the business & individual objectives.Excellent attention to detail, documentation, communication skills, and interpersonal relationship skills, including negotiation and relationship management, with the ability to drive the achievement of objectives.Extensive knowledge of own area within the organization while contributing to the development of new concepts, techniques, and standards.Understands broad market research designs, develops market research programs, and demonstrates an in-depth understanding of commercial goals behind research.Ability to forecast marketing impact for short-term and long-term accuracy based on market development and changing market dynamics.Ability to interact professionally with all organizational levels and proactively escalate issues to appropriate levels of management in the organization.Ability to represent leadership on sections of projects within a specific area, working closely with cross-functional teams, marketing peers, and leaders and managing needs and messaging to upper management.
Aligning our overall business objectives with performance, we offer competitive salaries, performance-based incentives, and a wide variety of benefits programs to address the diverse individual needs of our employees and their families.
COVID Vaccination RequirementEdwards is committed to complying with the requirements and guidance from our government authorities and to protecting our vulnerable patients and the healthcare providers who are treating them around the world. As such, all Healthcare Interacting positions require COVID-19 vaccination, which includes anyone who directly interfaces with patients and those who interact with healthcare providers as part of their role. If hired, as a condition of employment, you will be required to submit proof that you have been fully vaccinated for COVID-19, unless you request and are granted a medical or religious accommodation for exemption from the vaccination requirement. This vaccination requirement does not apply in countries where it is prohibited by law to impose vaccination. In countries where vaccines are less available, or other requirements exist, we may institute alternate measures that optimize patient safety and healthcare provider safety, which may include regular COVID testing or specific masking requirements.
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