CompassMSP
Content Marketing Manager
CompassMSP, Hartford, Connecticut, us, 06112
Qualifications
Bachelor's degree in Marketing, Communications, or a related field3-5 years of proven experience in content marketingStrong understanding of content marketing best practicesExceptional copywriting skills with a keen eye for detailExperience managing and optimizing contentProficiency in using content management systems and marketing automation toolsStrong analytical skills with the ability to measure and report on the effectiveness of content strategiesHubSpot CRM/CMS experienceYou are a detail-oriented self-starter who takes ownership of your job responsibilities and can communicate effectively with teammates and clientsYou work best in a bold, work-hard, play-hard environmentYou are adept at setting organizational key performance metrics, using analytics for decision making, and enjoy team mentorship, team camaraderie, and multitasking, all while working in a fun environmentResponsibilities
As a Content Marketing Manager at CompassMSP, you will be responsible for creating and implementing a comprehensive content marketing strategy to enhance brand awareness, engage our audience, and drive lead generationYou will create metrics and reports for data-driven decision makingThe ideal candidate will have a proven track record in email marketing, copywriting, social media strategy, blog development, and omnichannel content strategySocial Media Marketing: Develop a strategy and distribute original content across social media accountsCreate reports based on engagement, give recommendations, and update the strategy based on metricsContent Strategy and Planning: Develop and execute a cohesive content marketing strategy aligned with overall marketing objectivesUtilize target audience personas and our ICP to create content that resonates and is specific and appropriate for the designated audienceCollaborate with cross-functional teams to ensure content aligns with brand messaging and business goalsDesign and present content in appealing, intuitive ways for a variety of audiencesEmail Marketing: Design and implement effective email marketing campaigns to nurture leads and engage existing customersDevelop segmented email lists and create personalized content to maximize open and click-through ratesAnalyze email campaign performance and optimize strategies for better results, including A/B testingCopywriting: Produce high-quality, compelling copy for various marketing channels, including website, emails, social media, eBooks, checklists, case studies, testimonials, promotional materials, etc.Maintain brand voice and consistency across all communication channelsCollaborate with design teams to ensure visual and written elements complement each otherBlog Development: Lead the development and execution of a blog content calendarResearch industry trends and create informative and engaging blog postsOptimize content for search engines (SEO) to improve organic visibilityCoordinate content distribution and promotion through various channels, including social media, web, and third-party platformsMonitor and analyze content performance, adjusting strategies to improve effectivenessStrategize to ensure content is consistent and compelling across channelsBenefits
Competitive payQuarterly BonusesProgressive PTOMedical/Dental/Vision/Life/Disability availableTax deferred retirement plan with company matchCareer Development and CoachingFun work environment!
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Bachelor's degree in Marketing, Communications, or a related field3-5 years of proven experience in content marketingStrong understanding of content marketing best practicesExceptional copywriting skills with a keen eye for detailExperience managing and optimizing contentProficiency in using content management systems and marketing automation toolsStrong analytical skills with the ability to measure and report on the effectiveness of content strategiesHubSpot CRM/CMS experienceYou are a detail-oriented self-starter who takes ownership of your job responsibilities and can communicate effectively with teammates and clientsYou work best in a bold, work-hard, play-hard environmentYou are adept at setting organizational key performance metrics, using analytics for decision making, and enjoy team mentorship, team camaraderie, and multitasking, all while working in a fun environmentResponsibilities
As a Content Marketing Manager at CompassMSP, you will be responsible for creating and implementing a comprehensive content marketing strategy to enhance brand awareness, engage our audience, and drive lead generationYou will create metrics and reports for data-driven decision makingThe ideal candidate will have a proven track record in email marketing, copywriting, social media strategy, blog development, and omnichannel content strategySocial Media Marketing: Develop a strategy and distribute original content across social media accountsCreate reports based on engagement, give recommendations, and update the strategy based on metricsContent Strategy and Planning: Develop and execute a cohesive content marketing strategy aligned with overall marketing objectivesUtilize target audience personas and our ICP to create content that resonates and is specific and appropriate for the designated audienceCollaborate with cross-functional teams to ensure content aligns with brand messaging and business goalsDesign and present content in appealing, intuitive ways for a variety of audiencesEmail Marketing: Design and implement effective email marketing campaigns to nurture leads and engage existing customersDevelop segmented email lists and create personalized content to maximize open and click-through ratesAnalyze email campaign performance and optimize strategies for better results, including A/B testingCopywriting: Produce high-quality, compelling copy for various marketing channels, including website, emails, social media, eBooks, checklists, case studies, testimonials, promotional materials, etc.Maintain brand voice and consistency across all communication channelsCollaborate with design teams to ensure visual and written elements complement each otherBlog Development: Lead the development and execution of a blog content calendarResearch industry trends and create informative and engaging blog postsOptimize content for search engines (SEO) to improve organic visibilityCoordinate content distribution and promotion through various channels, including social media, web, and third-party platformsMonitor and analyze content performance, adjusting strategies to improve effectivenessStrategize to ensure content is consistent and compelling across channelsBenefits
Competitive payQuarterly BonusesProgressive PTOMedical/Dental/Vision/Life/Disability availableTax deferred retirement plan with company matchCareer Development and CoachingFun work environment!
#J-18808-Ljbffr