GEICO
Social Content Strategist
GEICO, Chevy Chase, Maryland, United States, 20815
Summary : Under general supervision, CONDUCTS marketing research and analysis and is responsible for planning, reporting, and managing execution of social media content, distilling data and learnings into actionable insights to inform social-first creative ideas. SUPPORTS strategic vision across GEICO communications, ensuring that internal and external communications are consistent to achieve business goals.Responsibilities
Extracts marketing data from primary and secondary sources.Develops social media content creation throughout the organization: DEI, Corporate Communications, Recruitment, etc.Advises on social media goals and best practices to corporate teams.Communicates findings and RECOMMENDS action plans for the creative team to help optimize creative strategy.SUPPORTS the implementation of social strategy, reinforce channel roles, RACI, tone and voice, etc. for streamlined content creation across functions.DEVELOPS and SUPPORTS content for social handles by sharing calendars and strategies with management and external agencies.MONITORS and REPORTS what external sources are saying about GEICO, competitors, and macro social trends to support content themes and learnings.ANALYZES marketing social data and COLLABORATES with other functions to develop and maintain content.DEVELOPS and PARTNERS with creative team to create social-first ideas that answer the strategic brief and inspire impactful content for Marketing.REVIEWS all creative ideas, ensuring ideas adhere to platform best practices, follow content calendar, and properly engages audiences.REVIEWS data and GENERATES relevant and timely content ideas or insights based on platform trends/updates, and audience insights gleaned from social listening and community chatter.SUMMARIZES and REPORTS findings to senior creative strategists and other management.PARTNERS with brand and agency counterparts to amplify and enhance marketing campaigns via social media.PARTNERS with research/analytics team to contextualize social performance insights.COLLABORATES with Marketing counterparts to advise on new digital partnerships and influencer programs.APPLIES personal computing skills in all of the above.EVALUATES customer needs and questions. DETERMINES relevant issues.DEVELOPS new applications and reports.RECOMMENDS courses of action based on results obtained.ADHERES to the GEICO Code of Conduct, company policies and operating principles.MEETS attendance standard at business location to perform necessary job functions and to facilitate interaction with management and co-workers.Requirements:
Must be able to, with or without accommodation, perform the essential functions which include, but are not limited to seeing, hearing, typing and speaking.Must be able to work both independently and in a team environment.Must be able to multi-task.Must be able to learn and apply large amounts of technical and procedural information.Must be able to communicate effectively verbally and in writing.Must have 4+ years of experience in Social Strategy or related work.Must have experience working with internal and external creative teams.Must have experience working in Sprinklr or other related social media tools.Location:
Hybrid - Chevy Chase, MDBenefits:
The safety of our associates is GEICO’s highest priority. If you are required to come into the office for licensing, training, or orientation, please note that we have implemented a variety of safety precautions within our offices. Additional safety precautions include no-contact temperature screening stations, added signage for associates on common-area occupancy limits, socially distanced workstations, and increased cleaning procedures for all areas.As an Associate, you’ll enjoy our Total Rewards Program* to help secure your financial future and preserve your health and well-being, including:Premier Medical, Dental and Vision Insurance with no waiting period**.Paid Vacation, Sick and Parental Leave.401(k) Plan.Tuition Reimbursement.Paid Training and Licensures.Benefits may be different by location. Benefit eligibility requirements vary and may include length of service.Coverage begins on the date of hire. Must enroll in New Hire Benefits within 30 days of the date of hire for coverage to take effect.The equal employment opportunity policy of the GEICO Companies provides for a fair and equal employment opportunity for all associates and job applicants regardless of race, color, religious creed, national origin, ancestry, age, gender, pregnancy, sexual orientation, gender identity, marital status, familial status, disability or genetic information, in compliance with applicable federal, state and local law. GEICO hires and promotes individuals solely on the basis of their qualifications for the job to be filled.GEICO reasonably accommodates qualified individuals with disabilities to enable them to receive equal employment opportunity and/or perform the essential functions of the job, unless the accommodation would impose an undue hardship to the Company. This applies to all applicants and associates. GEICO also provides a work environment in which each associate is able to be productive and work to the best of their ability. We do not condone or tolerate an atmosphere of intimidation or harassment. We expect and require the cooperation of all associates in maintaining an atmosphere free from discrimination and harassment with mutual respect by and for all associates and applicants.At this time, GEICO will not sponsor a new applicant for employment authorization for this position.
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Extracts marketing data from primary and secondary sources.Develops social media content creation throughout the organization: DEI, Corporate Communications, Recruitment, etc.Advises on social media goals and best practices to corporate teams.Communicates findings and RECOMMENDS action plans for the creative team to help optimize creative strategy.SUPPORTS the implementation of social strategy, reinforce channel roles, RACI, tone and voice, etc. for streamlined content creation across functions.DEVELOPS and SUPPORTS content for social handles by sharing calendars and strategies with management and external agencies.MONITORS and REPORTS what external sources are saying about GEICO, competitors, and macro social trends to support content themes and learnings.ANALYZES marketing social data and COLLABORATES with other functions to develop and maintain content.DEVELOPS and PARTNERS with creative team to create social-first ideas that answer the strategic brief and inspire impactful content for Marketing.REVIEWS all creative ideas, ensuring ideas adhere to platform best practices, follow content calendar, and properly engages audiences.REVIEWS data and GENERATES relevant and timely content ideas or insights based on platform trends/updates, and audience insights gleaned from social listening and community chatter.SUMMARIZES and REPORTS findings to senior creative strategists and other management.PARTNERS with brand and agency counterparts to amplify and enhance marketing campaigns via social media.PARTNERS with research/analytics team to contextualize social performance insights.COLLABORATES with Marketing counterparts to advise on new digital partnerships and influencer programs.APPLIES personal computing skills in all of the above.EVALUATES customer needs and questions. DETERMINES relevant issues.DEVELOPS new applications and reports.RECOMMENDS courses of action based on results obtained.ADHERES to the GEICO Code of Conduct, company policies and operating principles.MEETS attendance standard at business location to perform necessary job functions and to facilitate interaction with management and co-workers.Requirements:
Must be able to, with or without accommodation, perform the essential functions which include, but are not limited to seeing, hearing, typing and speaking.Must be able to work both independently and in a team environment.Must be able to multi-task.Must be able to learn and apply large amounts of technical and procedural information.Must be able to communicate effectively verbally and in writing.Must have 4+ years of experience in Social Strategy or related work.Must have experience working with internal and external creative teams.Must have experience working in Sprinklr or other related social media tools.Location:
Hybrid - Chevy Chase, MDBenefits:
The safety of our associates is GEICO’s highest priority. If you are required to come into the office for licensing, training, or orientation, please note that we have implemented a variety of safety precautions within our offices. Additional safety precautions include no-contact temperature screening stations, added signage for associates on common-area occupancy limits, socially distanced workstations, and increased cleaning procedures for all areas.As an Associate, you’ll enjoy our Total Rewards Program* to help secure your financial future and preserve your health and well-being, including:Premier Medical, Dental and Vision Insurance with no waiting period**.Paid Vacation, Sick and Parental Leave.401(k) Plan.Tuition Reimbursement.Paid Training and Licensures.Benefits may be different by location. Benefit eligibility requirements vary and may include length of service.Coverage begins on the date of hire. Must enroll in New Hire Benefits within 30 days of the date of hire for coverage to take effect.The equal employment opportunity policy of the GEICO Companies provides for a fair and equal employment opportunity for all associates and job applicants regardless of race, color, religious creed, national origin, ancestry, age, gender, pregnancy, sexual orientation, gender identity, marital status, familial status, disability or genetic information, in compliance with applicable federal, state and local law. GEICO hires and promotes individuals solely on the basis of their qualifications for the job to be filled.GEICO reasonably accommodates qualified individuals with disabilities to enable them to receive equal employment opportunity and/or perform the essential functions of the job, unless the accommodation would impose an undue hardship to the Company. This applies to all applicants and associates. GEICO also provides a work environment in which each associate is able to be productive and work to the best of their ability. We do not condone or tolerate an atmosphere of intimidation or harassment. We expect and require the cooperation of all associates in maintaining an atmosphere free from discrimination and harassment with mutual respect by and for all associates and applicants.At this time, GEICO will not sponsor a new applicant for employment authorization for this position.
#J-18808-Ljbffr