Perricone Farms
Marketing Manager
Perricone Farms, Fort Bragg, California, United States, 95437
DescriptionDepartment:
Sales & MarketingJob Title:
Marketing ManagerPosition reports to:
VP of Sales & MarketingMajor Duties And Responsibilities
Grow sales and profitability in conjunction with the company’s vision and goals.Create and implement our marketing strategy, ensuring consistency in messaging across all communications and regions.Oversee all creative content materials for each sales channel, managing the overall creative process from concept through execution.Develop an annual marketing budget to achieve company goals with a focus on ROI.Assist in lead generation and create marketing plan to drive more sales leads.Assist in selection of external agencies and manage ongoing relationships.Anticipate trends and opportunities and communicate those findings with Perricone Farms' sales team.Identify new business opportunities, including new products, key accounts, partnerships, events, and promotions.Provide accurate and timely information necessary to improve business, including market pricing updates, promotions, sales trends, and other competitive activity as well as reasonable action plans.Provide leadership team with regular reports such as sales by market, key account performance, market work results, and weekly project updates.Requirements
Skills and Qualifications:
Bachelor’s Degree and a minimum of 5 years’ experience in marketing with distributor or consumer products experience a plus.Must have strong verbal and written communication skills.Excellent customer service skills.Detail-oriented.Able to meet fixed deadlines and manage under pressure.Able to build and deliver presentations.Good computer application skills such as Microsoft Word, Excel, PowerPoint, etc.Willing to work occasional weekends and nights.Willingness to travel.
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Sales & MarketingJob Title:
Marketing ManagerPosition reports to:
VP of Sales & MarketingMajor Duties And Responsibilities
Grow sales and profitability in conjunction with the company’s vision and goals.Create and implement our marketing strategy, ensuring consistency in messaging across all communications and regions.Oversee all creative content materials for each sales channel, managing the overall creative process from concept through execution.Develop an annual marketing budget to achieve company goals with a focus on ROI.Assist in lead generation and create marketing plan to drive more sales leads.Assist in selection of external agencies and manage ongoing relationships.Anticipate trends and opportunities and communicate those findings with Perricone Farms' sales team.Identify new business opportunities, including new products, key accounts, partnerships, events, and promotions.Provide accurate and timely information necessary to improve business, including market pricing updates, promotions, sales trends, and other competitive activity as well as reasonable action plans.Provide leadership team with regular reports such as sales by market, key account performance, market work results, and weekly project updates.Requirements
Skills and Qualifications:
Bachelor’s Degree and a minimum of 5 years’ experience in marketing with distributor or consumer products experience a plus.Must have strong verbal and written communication skills.Excellent customer service skills.Detail-oriented.Able to meet fixed deadlines and manage under pressure.Able to build and deliver presentations.Good computer application skills such as Microsoft Word, Excel, PowerPoint, etc.Willing to work occasional weekends and nights.Willingness to travel.
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