L'Oréal
Manager, Data Driven Marketing
L'Oréal, St. Petersburg, Florida, United States, 33739
SalonCentric
SalonCentric, a wholly owned subsidiary of L'Oreal S.A. is headquartered in St. Petersburg, Florida and is the premier distributor of salon professional products in the USA. Our mission is helping salon professionals grow their businesses. We're looking for people who are passionate about giving salon professionals everything they need to thrive.
Manager, Data Driven Marketing & CRMSt. Petersburg, Florida (SalonCentric National Operations Center)
SummaryThe Manager of Data Driven Marketing will brainstorm and implement customer lifecycle marketing plans & journeys. This position influences the strategy for the area by supporting the Senior Manager and Director and by partnering with 3rd party vendors, Creative, Marketing, Analytics, eCommerce and Technology. Responsible for creating and executing omni-touchpoint journeys in the customer lifecycle. The ideal candidate is a big picture thinker who understands the details of the people, process, technology and customer behavior needed to execute their strategies.
Position Responsibilities
Implement lifecycle journeys including new acquisition tactics to continue to grow active and engaged customer basePractice and enhance processes and communication plans across SalonCentric and brand partner sponsored programsSupport data-driven omni-strategy and initiatives across email, SMS, push, and in-app notificationsPartner with 3rd party agency to monitor competitors and other retailers, staying up to date on best practicesPlan and communicate targeted, journey-based marketing campaigns to drive sales and conversionUse data to plan and execute targeted, journey-based marketing campaigns to drive KPIsDeliver and present ad hoc analysis requests both internally and to our brand partnersPosition Requirements
Ideal candidate mindset: Visionary, curious, confident, outspoken with a passion for Digital MarketingIdeal candidate behaviors: Data-driven, detail-oriented, effective time management, clear communication & presentation skills, collaborativeProblem solver, technical troubleshooting, defining new processes as the business dictates.Ability to work in a fast-paced environment and accelerate multiple projects simultaneouslyExcellent written and verbal skillsEffective communication and ability to hold external stakeholders accountableLifecycle marketing and exposure to CRM requiredExperience in Salesforce Marketing Cloud, Tableau, and PowerBI is a plusBachelor’s Degree in Marketing, Digital Marketing, Business or related fields preferredWorking at SalonCentric has its perks!
Competitive compensation packagesFantastic growth potentialMedical, dental & vision coverageShort-term & long-term disabilityMaternity & paternity leave401(k) with company matchGenerous employee discountsEmployee assistance programsPaid holidays, vacation, personal time, and summer Fridays!Don’t meet every single requirement?
At L'Oréal, we are dedicated to building a diverse, inclusive, and innovative workplace. If you’re excited about this role but your experience doesn’t align perfectly with the qualifications listed, we encourage you to apply anyways!
We are an Equal Opportunity Employer
and take pride in a diverse environment. We do not discriminate in recruitment, hiring, training, promotion, or other employment practices for reasons of race, color, religion, gender, sexual orientation, national origin, age, marital or veteran status, medical condition or disability, or any other legally protected status.
Our Safe Together Plan : Your safety is our highest priority. We will proceed with caution and adhere to enhanced protection standards to ensure our sites are safe for all employees.#J-18808-Ljbffr
SalonCentric, a wholly owned subsidiary of L'Oreal S.A. is headquartered in St. Petersburg, Florida and is the premier distributor of salon professional products in the USA. Our mission is helping salon professionals grow their businesses. We're looking for people who are passionate about giving salon professionals everything they need to thrive.
Manager, Data Driven Marketing & CRMSt. Petersburg, Florida (SalonCentric National Operations Center)
SummaryThe Manager of Data Driven Marketing will brainstorm and implement customer lifecycle marketing plans & journeys. This position influences the strategy for the area by supporting the Senior Manager and Director and by partnering with 3rd party vendors, Creative, Marketing, Analytics, eCommerce and Technology. Responsible for creating and executing omni-touchpoint journeys in the customer lifecycle. The ideal candidate is a big picture thinker who understands the details of the people, process, technology and customer behavior needed to execute their strategies.
Position Responsibilities
Implement lifecycle journeys including new acquisition tactics to continue to grow active and engaged customer basePractice and enhance processes and communication plans across SalonCentric and brand partner sponsored programsSupport data-driven omni-strategy and initiatives across email, SMS, push, and in-app notificationsPartner with 3rd party agency to monitor competitors and other retailers, staying up to date on best practicesPlan and communicate targeted, journey-based marketing campaigns to drive sales and conversionUse data to plan and execute targeted, journey-based marketing campaigns to drive KPIsDeliver and present ad hoc analysis requests both internally and to our brand partnersPosition Requirements
Ideal candidate mindset: Visionary, curious, confident, outspoken with a passion for Digital MarketingIdeal candidate behaviors: Data-driven, detail-oriented, effective time management, clear communication & presentation skills, collaborativeProblem solver, technical troubleshooting, defining new processes as the business dictates.Ability to work in a fast-paced environment and accelerate multiple projects simultaneouslyExcellent written and verbal skillsEffective communication and ability to hold external stakeholders accountableLifecycle marketing and exposure to CRM requiredExperience in Salesforce Marketing Cloud, Tableau, and PowerBI is a plusBachelor’s Degree in Marketing, Digital Marketing, Business or related fields preferredWorking at SalonCentric has its perks!
Competitive compensation packagesFantastic growth potentialMedical, dental & vision coverageShort-term & long-term disabilityMaternity & paternity leave401(k) with company matchGenerous employee discountsEmployee assistance programsPaid holidays, vacation, personal time, and summer Fridays!Don’t meet every single requirement?
At L'Oréal, we are dedicated to building a diverse, inclusive, and innovative workplace. If you’re excited about this role but your experience doesn’t align perfectly with the qualifications listed, we encourage you to apply anyways!
We are an Equal Opportunity Employer
and take pride in a diverse environment. We do not discriminate in recruitment, hiring, training, promotion, or other employment practices for reasons of race, color, religion, gender, sexual orientation, national origin, age, marital or veteran status, medical condition or disability, or any other legally protected status.
Our Safe Together Plan : Your safety is our highest priority. We will proceed with caution and adhere to enhanced protection standards to ensure our sites are safe for all employees.#J-18808-Ljbffr